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Have you been spinning your wheels trying to attract new clients while your marketing falls flat? The solution might be simpler than you think - you're trying to speak to everyone when you should be focusing on someone specific.

In this eye-opening episode, I share the advice that completely transformed my business: "You can only be known for one thing." This powerful insight forced me to get crystal clear on what makes me unique, and it can do the same for your esthetician practice. When I stopped calling myself a generic "esthetician business coach" and focused specifically on pay structures for esthetician teams, my engagement skyrocketed and clients started finding me.

The same principle applies to your skincare business. If you're marketing yourself as someone who "treats acne," you're speaking to teenagers, parents, working professionals, and menopausal women all at once - each requiring completely different messaging. I break down the specific marketing preferences of each generation - from Baby Boomers who value quality time to Gen Z who live on TikTok - so you can tailor your approach to the clients you connect with most naturally.

Ready to transform your marketing strategy? I walk you through exactly how to identify your perfect niche by examining who you enjoy working with most, which treatments you love performing, and most importantly, which clients are already voting with their wallets by rebooking and spending the most. This simple framework will make your content creation easier and your marketing infinitely more effective.

Leave a review if this episode helped clarify your niche, and check out my new digital course, "The Esthetician's Guide to Profitable Pay Structure," to learn how teams go further than individuals in building a thriving esthetician empire.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Marti, Medspa Mentor

www.instagram.com/marti_medspamentor

https://msha.ke/aestheticsacademy.com

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Financial confusion might be the silent killer of your esthetician business. When you mix personal and business finances in a single account, you're not just creating a bookkeeping headache—you're putting everything you've built at risk.

Drawing from real legal horror stories shared by her attorney brother-in-law, Kari Jo Patterson reveals how courts can "pierce the corporate veil" when business owners intermix finances, potentially exposing your personal assets to business liabilities. One business owner lost half his property simply because he occasionally used his business account for personal expenses. This vulnerability exists even with LLC protection, leaving many estheticians unaware of the danger they're creating with each swipe of the wrong card.

Beyond legal protection, keeping separate accounts provides essential financial clarity. Without this separation, determining your actual income becomes nearly impossible, tax preparation becomes a nightmare, and banks will likely deny you loans when you're ready to expand. The solution is refreshingly simple: establish dedicated accounts for income, taxes, and gift card savings. When you know exactly how much money is coming in, going out, and what's left over, you can make confident business decisions rather than operating from a place of perpetual financial anxiety.

Ready to transform your financial foundation? Take Keri's challenge to open separate business accounts today. For those looking to scale by hiring employees, check out "The Esthetician's Guide to a Profitable Pay Structure" to avoid the costly mistakes that leave many beauty business owners broke and frustrated when they try to expand. Your beauty business deserves the same professional care you provide your clients—starting with proper financial systems that protect what you've built.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

What separates a failing beauty membership from one that drives 30-50% of your revenue? After my own membership completely flopped, I discovered it wasn't the concept that failed—it was my approach. Most estheticians struggle with memberships because nobody taught us how to structure one that actually works.

A successful membership isn't about discounting your services; it's about creating a value system that increases client spending and loyalty. Think of it as a newborn baby—if you introduce it and stop nurturing it, it will die. Your membership should have a clear goal, whether that's boosting revenue, improving retention, or evening out seasonal income fluctuations.

There are three powerful membership models you can implement: flat-rate for predictable income, tiered for client options, and point-based for rewarding desired behaviors. The magic happens when you include exclusive perks like priority booking, retail discounts, and special add-ons that make clients feel valued while encouraging them to spend more.

The numbers don't lie—a healthy membership generates 30-50% of your total revenue with an 80% annual renewal rate. If you're below these benchmarks, your membership isn't delivering enough value. Remember to consistently remind clients of their benefits and create urgency with limited-time offers when launching.

Ready to transform your esthetics business with a membership that actually makes money instead of draining your time? Subscribe to the Esthetician Podcast for more empire-building strategies that help you achieve time and financial freedom.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Here is our gift to your audience: Gift - Kickstart Accounting, Inc.

You can find Danielle here - https://kickstartaccountinginc.com/

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Knowledge—not marketing—is what separates struggling estheticians from those who are fully booked. Most beauty school graduates emerge with just enough training to pass state boards, but lack the deeper understanding needed to create true client loyalty and consistent rebookings.

When you can explain to a client exactly why they're seeing under-eye bags—how facial fat pads shift downward with age, deepening nasolabial folds and creating jowls—you transform from service provider to trusted expert. This educational moment builds the foundation for long-term client relationships. As Keri Jo Patterson reveals from personal experience, watching a medical professional break down skin concerns for clients completely changed her approach to consultations.

The hard truth? Your rebooking rate tells you everything about whether your consultations are creating those essential "wow moments." One esthetician Keri recently coached immediately saw clients rebooking and purchasing products after implementing a more educational consultation approach. The problem was never her technical skills, but her ability to demonstrate expertise during the consultation.

Rather than investing more in marketing to attract new clients who won't return, focus on deepening your knowledge in one specialized area. Whether it's acne, pigmentation, or aging concerns, becoming the undisputed expert in your niche will naturally differentiate you from competitors. Kari's Fearless Prosperity Mastermind offers exactly this type of education—the knowledge that helped her build and sell her own successful esthetics business within eight years.

Ready to transform your practice? Try the Fearless Prosperity Mastermind free for your first month with code "TRY" at checkout. Your journey from struggling to successful starts with education that goes beyond the basics.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Find more about Sharon at: 360-213-6940 or book online at msaccountability.org

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Money conversations in the esthetics industry are often shrouded in secrecy, leaving spa owners struggling with unsustainable pay structures that keep them perpetually broke. Drawing from painful personal experience, this raw and honest episode exposes the harsh reality many esthetician business owners face: working tirelessly while being unable to pay themselves.

Remember the sinking feeling when payday arrives and your employee takes home a hefty check while you haven't paid yourself in months? That was my reality. After copying the "standard" 65% commission model used by others in my town, I found myself trapped in a financial nightmare. While covering rent, utilities, insurance, marketing, and all other business expenses, there was simply nothing left for me – the person who took all the risks and built the business from scratch.

Beyond commission pitfalls, we dive into the dangerous misconception around 1099 workers in our industry. Unless your estheticians are truly working at multiple locations independently, they're legally W-2 employees – and misclassification can lead to serious consequences. Many spa owners unwittingly set themselves up for failure before they've even begun.

The transformation came when I completely restructured my compensation system, capping commission rates, implementing performance bonuses, and ensuring business profitability came first. The results were astounding – my business thrived, my estheticians earned exceptional income (some making six figures working reasonable hours), and I finally paid myself appropriately for my role.

Ready to break free from the broken pay structures keeping you trapped? Access my free training "Three Steps to Fixing Your Pay Structure" through the link below, and discover how to create a sustainable business model where everyone – including you – can genuinely prosper. Because you didn't start your business to work for free.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com