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Knowledge—not marketing—is what separates struggling estheticians from those who are fully booked. Most beauty school graduates emerge with just enough training to pass state boards, but lack the deeper understanding needed to create true client loyalty and consistent rebookings.

When you can explain to a client exactly why they're seeing under-eye bags—how facial fat pads shift downward with age, deepening nasolabial folds and creating jowls—you transform from service provider to trusted expert. This educational moment builds the foundation for long-term client relationships. As Keri Jo Patterson reveals from personal experience, watching a medical professional break down skin concerns for clients completely changed her approach to consultations.

The hard truth? Your rebooking rate tells you everything about whether your consultations are creating those essential "wow moments." One esthetician Keri recently coached immediately saw clients rebooking and purchasing products after implementing a more educational consultation approach. The problem was never her technical skills, but her ability to demonstrate expertise during the consultation.

Rather than investing more in marketing to attract new clients who won't return, focus on deepening your knowledge in one specialized area. Whether it's acne, pigmentation, or aging concerns, becoming the undisputed expert in your niche will naturally differentiate you from competitors. Kari's Fearless Prosperity Mastermind offers exactly this type of education—the knowledge that helped her build and sell her own successful esthetics business within eight years.

Ready to transform your practice? Try the Fearless Prosperity Mastermind free for your first month with code "TRY" at checkout. Your journey from struggling to successful starts with education that goes beyond the basics.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Find more about Sharon at: 360-213-6940 or book online at msaccountability.org

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Money conversations in the esthetics industry are often shrouded in secrecy, leaving spa owners struggling with unsustainable pay structures that keep them perpetually broke. Drawing from painful personal experience, this raw and honest episode exposes the harsh reality many esthetician business owners face: working tirelessly while being unable to pay themselves.

Remember the sinking feeling when payday arrives and your employee takes home a hefty check while you haven't paid yourself in months? That was my reality. After copying the "standard" 65% commission model used by others in my town, I found myself trapped in a financial nightmare. While covering rent, utilities, insurance, marketing, and all other business expenses, there was simply nothing left for me – the person who took all the risks and built the business from scratch.

Beyond commission pitfalls, we dive into the dangerous misconception around 1099 workers in our industry. Unless your estheticians are truly working at multiple locations independently, they're legally W-2 employees – and misclassification can lead to serious consequences. Many spa owners unwittingly set themselves up for failure before they've even begun.

The transformation came when I completely restructured my compensation system, capping commission rates, implementing performance bonuses, and ensuring business profitability came first. The results were astounding – my business thrived, my estheticians earned exceptional income (some making six figures working reasonable hours), and I finally paid myself appropriately for my role.

Ready to break free from the broken pay structures keeping you trapped? Access my free training "Three Steps to Fixing Your Pay Structure" through the link below, and discover how to create a sustainable business model where everyone – including you – can genuinely prosper. Because you didn't start your business to work for free.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Are you an esthetician feeling overwhelmed and burnt out? This episode dives deep into the transformative journey of turning your practice into a profitable business. Host Kari Jo Patterson reveals the secrets of transitioning from solo service provider to empowered leader. Discover the nitty-gritty of setting a sustainable pay structure, the critical mindset shifts needed, and how to cultivate trust and effectiveness in your team. 

Kari Jo exposes the common myths that hold estheticians back, including the misconception that finding the right employees is enough for success. Instead, she advocates for forging a solid foundation where employees are nurtured and developed. The emphasis is on creating systems that facilitate business growth, allowing more time for you to focus on your passion rather than getting bogged down in daily tasks. 

With practical guidance, Keri navigates the complexities of the beauty industry, shedding light on how to enhance client services and boost revenue through smart investments. She offers insights on why commission rates higher than 45% can be detrimental to your bottom line, along with strategies to build a committed workforce keen on growth. 

Tune in to gain not just knowledge but also actionable steps to embark on your path to financial freedom. We invite you to implement these strategies into your own business, take control, and thrive. Feel free to subscribe, share, and leave us a review!

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

You can touch base with Helen here:  

Helen's Instagram (@helencoquin): https://www.instagram.com/helencoquin/ Chic MD Instagram(@mychicmd): https://www.instagram.com/mychicmd/ 

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Join me, Kari Jo Patterson, for an engaging episode that explores how mastering lash services can dramatically influence your success as an esthetician. This episode reveals the challenges many of us face in building our clientele—especially in the facial arena—and how integrating lashes into your offerings serves as a game-changing strategy. 

As I reflect on my own journey from solo esthetician to successful business coach, I share lessons learned about the importance of cultivating multiple streams of income. Lashes not only generate immediate client engagement, but they also pave the way for long-lasting facial treatments. Listening closely to my experiences, you’ll discover practical steps, including the idea of "sprinkling seeds," a metaphor for consistently promoting your services and nurturing your relationships within the industry.

Throughout the episode, I touch on the transformative power of quality education and training through renowned platforms like Borbaletta, essential tools that set you apart in a competitive market. I invite you to embark on this fulfilling journey, finding not just a paycheck, but a pathway to financial freedom and success in your esthetician career. Ready to elevate your game? Subscribe, share, and leave a review for the podcast if you find this information valuable!

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

To find Shaylee head on over to these links........

Subscribe to Glow Sis Social's YouTube Channel: www.youtube.com/@glowsissocial

Follow Glow Sis Social on Instagram: https://www.instagram.com/glowsissocial

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Ever wondered when the perfect moment is to make that first hire for your esthetician business? Join me, Kari Jo Patterson, as I open up about my own hiring mishaps and offer a roadmap to avoid those pitfalls. This episode promises to guide you through the emotional rollercoaster of bringing someone new into your business. Learn from my personal journey of understanding the importance of strategic decision-making over desperation and how focusing on attitude and vision alignment can make all the difference. Together, we'll explore the transformative power of finding the right team member to not only ease your workload but also propel your business to new heights.

Feeling overwhelmed and ready to expand your team? Discover how to recognize the signs that it's time to hire, and understand the financial strategies that ensure your new employee contributes to your bottom line. I'll share the value of a virtual receptionist in enhancing client service and boosting revenue, offering practical tips you can implement right away. This episode is part of the Esthetician Podcast series and is filled with real-world insights and motivation to help you think like a visionary leader. Whether you're keen to build your empire or simply need reassurance about taking the next step, this conversation aims to empower you every step of the way. For further growth, consider joining my Fearless Prosperity Mastermind Group or exploring one-on-one VIP coaching opportunities.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com