In this episode of Business Brain, Dave Hamilton and Shannon Jean discuss the concept of “Quitter’s Day,” which falls on the second Friday of January and highlights the high rate of people abandoning their New Year’s resolutions by mid-January. They share personal experiences with social media experiments, where Dave posts identical content across various platforms, including X, Threads, Mastodon, and LinkedIn, to measure audience engagement and decide where to focus future efforts. Shannon emphasizes the importance of intentional platform growth, sharing how he grew his following on X from 500 to over 33,000 by consistently engaging and applying the 80-20 content rule—80% value-driven content and 20% fun or intriguing posts.

They also discuss platform-specific audiences, noting that different platforms cater to different demographics and engagement styles. Shannon explains his approach to managing content across platforms using an assistant, while Dave considers platform diversity for his various content topics—tech, business, and music. Both agree that it’s essential to grow one platform at a time to avoid being overwhelmed.

The discussion touches on using algorithms effectively by creating secondary anonymous accounts for experimentation and leveraging high-engagement posts, even on seemingly unrelated topics, to boost overall visibility. They conclude by highlighting the importance of adaptability in social media strategy and hint at upcoming topics for future episodes, including emotional triggers in sales and an interview with Scott Jordan of ScottyVest. The episode ends with a call to action for listeners to leave a review.

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