Few people in the online marketing space have had a greater impact on my business than Jeff Walker. If you aren’t familiar with Jeff, he is the creator of Product Launch Formula (PLF) and has revolutionized the online marketing world. I owe much of my success in my business to the things that I have learned from Jeff’s course, book, videos, and emails. Today, I share the most powerful lesson I have ever learned from Jeff Walker (and, I promise, it’s not what you think!).

LINKS MENTIONED IN THIS EPISODE

Jeff Walker's Product Launch Masterclass: mattmcwilliams.com/plm

Jeff's Product Launch Formula: mattmcwilliams.com/getplf