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It's 5:30 AM. Your phone lights up. The case you've been counting on is canceled. What happens in the next five minutes can define your career more than the bad news itself.

Lisa and Cindy break down the Five-Minute Rule: stop, separate facts from stories, and resist the spiral. Whether the case canceled due to a patient issue or a competitor just stole the case from under you, your reaction is the only thing in your control.

The reps who last in this industry aren't the ones who never get bad news. They're the ones who know how to recover. Take the challenge this week: next time bad news hits, set a timer. Five minutes. Then decide your next best move.

Must-Hear Insights and Key Moments

• The Bad News Reality Check - In medical device sales, cancellations, competitor losses, and quota hits aren't exceptions. They're part of the job, and Lisa and Cindy make clear that how you handle them is what separates the reps who last from the ones who don't.
• The Five-Minute Rule - Before you fire off a text or spiral into worst-case thinking, stop. Lisa and Cindy introduce the Five-Minute Rule: pause, breathe, and give yourself space before reacting to anything.
• Facts First, Stories Second - A canceled case is a fact. "I'm losing this account and I'm never gonna hit quota" is the story you tell yourself after. Cindy breaks down why separating those two things is the most important move you can make in the moment.
• It's Not About You - Patients cancel because they're sick. Surgeons lose income too. Lisa reminds reps to zoom out and consider everything a case cancellation affects beyond their own numbers, and why that shift in perspective protects relationships.
• Be the Detective - When a competitor gets the case instead of you, don't get emotional. Get curious. Lisa and Cindy walk through how to investigate what really happened and why knowing your competitor's device as well as your own is a non-negotiable.
• The Athlete Analogy - Cindy draws a straight line between elite athletes and elite reps. You don't quit after a tough loss. You walk off the field, assess, and come back with a plan. That mindset is what gives you a long career in med device.
• Communicate When You're Behind - If a cancellation puts your quota at risk, loop in your manager early. Lisa walks through exactly how to handle that conversation so it lands professionally, not defensively.

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