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Ever felt the spotlight on you, and your brain just… freezes?

In this episode, Lisa and Cindy break down what happens when a doctor or client looks at you and asks, “What do I do next?”

From the OR to the boardroom, they unpack how split-second decisions can make or break your reputation, your relationships, and even patient outcomes. They share their signature four-step process to focus, prioritize, speak with certainty, and own your choice.

Learn how preparation, mindset, and muscle memory turn pressure into privilege and why every high-stakes moment is a chance to shine.

Must-Hear Insights and Key Moments

• Pressure Hits the Spotlight – How sudden questions in high-stakes moments can freeze even seasoned professionals, and why preparation changes everything.
• The OR Analogy – Lisa compares split-second decisions in sales to life-or-death scenarios in the OR, showing how muscle memory and focus save the day.
• Four-Step Confidence Framework – Focus, prioritize, speak with certainty, and own the decision, the process that turns panic into performance.
• Importance of Preparation – Cindy emphasizes pre-case planning and mastering your product knowledge as the secret to instant confidence.
• Practice Makes Perfect – Applying this method in small, everyday situations trains your brain for high-pressure moments.
• Body Language & Voice Matter – Calm, precise, confident delivery reassures your client and builds trust.
• Debrief & Learn – After the adrenaline fades, reflect on the experience to improve your next performance.
• Pressure Is Privilege – Reframing high-stress situations as opportunities for growth, trust, and career advancement.

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A Team Dklutr production