The Floral CEO

Hey, flower friends! 🌸 Welcome back to another episode of the Floral Hustle Podcast. I'm Jen, and today we're diving into a topic close to my heart: navigating the strategy of growing your floral business while still working that day job grind. Yep, I've been there for a solid decade in corporate before fully embracing my floral passion.

Overcoming Challenges:

🌿 Flower Pickup Woes: Getting flowers while holding down a day job can be tricky, but it's doable. Consider flexible options like flower delivery or utilizing freelancers to handle the initial processing while you're at work.

🌿 Weekend Supply Runs: If weekdays are tight, use weekends to stock up on supplies. Some wholesalers are open seven days a week, offering that extra flexibility.

🌿 Strategic Location: My life design included living minutes away from work, giving me the flexibility I needed. Think creatively about how you can structure your life to make this work for you.

Consultation Conundrums:

🌸 Lunch Break Consults: Schedule consultations during your lunch break. One day a week, dedicate 45 minutes for client meetings, ensuring you set clear boundaries.

Transitioning from Day Job to Full-Time Florist:

🌺 Putting a Value on Freedom: When contemplating leaving my six-figure corporate job, I assigned a monetary value to the freedom and time I'd gain, especially with a new baby on the way.

🌺 Budgeting for Success: Knowing your expenses is crucial for profitability. Understand what it takes to pay yourself, factoring in taxes, Social Security, and other costs.

🌺 Setting Income Goals: Work backward from your desired income to understand the sales volume needed. Consider promotions or partnerships to fill gaps in your schedule.

🌺 Creative Marketing: Use Instagram, Facebook, or partnerships to fill scheduling gaps. Be creative with promotions and collaborations to boost bookings.

🌺 Knowing Your Numbers: Understand your business averages, profit margins, and costs. This knowledge empowers you to set realistic income goals and make informed business decisions.

🌺 Time Management: Find pockets of time, even if they're just 20 minutes, to focus on your business. Whether it's reaching out to potential clients, marketing, or finalizing quotes, these small efforts add up.

Conclusion:

Thanks for tuning in, flower friend! 💐 Remember, the journey from day job to full-time florist is entirely possible. Empower yourself, know your worth, and have an amazing, flower-filled week ahead! 🌼

In this mini episode we are talking about the sensitive nature of friendships. Not only friendships can feel heavy when they are not in alignment but family dynamics are even more complicated. Stepping into friendships that are giving and that serve the next level of you is so critical.

Listen in as we talk about navigating family dynamics, difficult friendships and what it feels to outgrow others.

Want to be supported by bad ass individuals like yourself join the Floral Hustle Facebook group.

https://www.facebook.com/groups/676268590471667

Join The Floral CEO mastermind to seriously elevate your friendships.

https://www.thefloralhustle.com/mastermind

Are you struggling with paying yourself or being able to pay yourself and being able to have the ability to hire on additional help during a busy wedding week?

Often florists especially when they are newer are so excited to book a job but in the end after paying wholesalers, taxes, insurance and any help you have may have had you might be wondering how am I going to pay myself now with the leftovers.

Walk though three things you can start now to start getting on track to really pay yourself in 2024;

Want to be supported by bad ass individuals like yourself join the Floral Hustle Facebook group.

The Floral Hustle | Facebook

Join The Floral CEO mastermind to seriously elevate your friendships.

Floral CEO Mastermind | The Floral Hustle

What if your business was easy? What if everything you did felt like you had the business of you dreams? How would that feel?

That mantra is what would it look like if this was easy? What if things in your business were easier. When you operate your business from ease you get to choose everything. As the CEO you have the right to run the business how you want to.

As someone who has invested a lot in personal development a mastermind is something that I has been something that has been a huge roll in my financial and mental growth. Surrounding myself with people who are at a similar spot in business being led by a person who has done the things that I wanted to do helped short cut my business to make things happen.

Defining a mastermind- . A mastermind group is a gathering of like-minded people who meet up frequently in small groups to support, encourage, and learn from each other's stories, experiences, and ideas and hold each other accountable to well-defined goals.

Be a part of a new mastermind that is unlike anything out there.

https://www.thefloralhustle.com/mastermind

Strategies for bad product often easier said than done. Bad product can also be a frustrating situation.

Steps to take to deal with bad product.

Know the wholesaler/vendors policy for replacements, bad product and credits.

Unpack things right away.

Have the proper tools and clean your tools.

Have the correct processing floral food/fydrator.

Document problems right away.

If it is boxes/farm specific issues- photograph the labels if your wholesaler requires it.

Focus on revenue producing activities

Plan your week- Sunday night prep

Silence notifications

Scheduling activities-

Understanding when you are most productive

Follow this simple strategy for growing relevant followers for your social media. If you want to grow your business you need to have relevant followers. Engaging with industry professionals on social and having a strategy to capitalize your growth is important. Authentic engagement will help foster relationships that matter.

• Follow up on past estimates or inquires.
• Evergreen social media graphic- stating availability.
• Post an offer on social
• Launch an a la carte flowers program
• Reach out to planners

Even if you're in the thick of wedding season à la carte is a great opportunity for you to have something to talk about on social media and an easy way to respond to the very common question of what your pricing look like, as well as an easy, accessible way that people can do business with you that is all exclusively either on your webpage or you have a brochure that they can just pick from and order that item.