The Floral CEO

This week is about business basics. Are you cutting corners when it comes to running and operating your business? These can be very expensive mistakes that cause a lot of stress, anxiety, and even disappointment and challenges that are unneeded.

Let's go over some of those things and explain how easy it could be for you to remedy that!

In this episode we share my start to finish process of my inquiry process. Nothing crazy- just simple steps to connect with your customer. In this process I gain all the information to make sure this is a wedding I want to do and starts to build confidence with my client that I am the right choice. Pair that will a strong visual proposal that sells and you have a strong possibility you are doing that wedding.

1. Planner outreach
2. Posting 2023 availability
3. Implementing a brochure
4. B-Roll footage.
5. Developing a consistent social media schedule.

This week were talking about three things you can do on Instagram without showing your face that will help boost your engagement, boost your followers and will create value.

This is a line many business owners walk. Often this line is centered around money and making it ok to make money.

Look at things like- are you charging enough? Are you throwing things in for free on last minute requests.

Running your business like a CEO is critical to making your business profitable.

• Charge your worth is the first step.
• Operate your business as a for profit business. Even small things eat at your bottom line.
• Make making money the culture of your business.

Strategies for success

Create processes with fail safes to help have the ability to catch mistakes.

Organize frequently used items into easily accessible folders.

• Frequently used photos
• Folders in systems you use often.
• If you use systems like Canva for proposals, organize files for easy proposal creation.
• Have a system to gather ideas.

This week's show is about the three key ingredients that really can make a florist successful. 

There are a lot of misconceptions out there of what success looks like because success is different to everybody. And the misconception that we as creatives lack business skills like the ability to sell.  There's all these things around what creatives are. And as a florist, we are creatives. We are people who are using creativity to make beauty with flowers, but we can be so much more than that.

On this week's minisode, we are going to talk about something that so many florists, humans, the world in general, experience but never talk about. And that is fraudy feelings. Imposter syndrome. And today we are going to talk about basically saying, f*ck you, fraudy feelings.

There are many ways your floral business can leak money but these 5 are some of the largest ones.

1. Overstuffing
2. Over ordering
3. Prepping with premium labor
4. Operating expenses over your current means
5. Not hiring enough labor

All these are fixable and with fixing this you can get your business on track for profitability.

One of the biggest struggles for an entrepreneur is doubting yourself. Feeling like you are not good enough keeps so many people from launching their business, growing their business or trying something bold and different. That fear or doubt of being good enough can be rooted from childhood, can be generational or formed from a society of everyone living a Instagram perfect life with no margin for error or failure.

But you can change all of that… which may sound crazy but you are capable of big changes and believing in yourself in a way that makes you unstoppable.