The Floral CEO

Taking the first steps to growing your business can be exciting.  But I am emphasizing growing and not starting your business really comes down to one key move- networking!  Networking with other wedding professionals is your path to growing your business because they are around people who need your services.

Not charging your worth is something many florists struggle with. Most often it is a florists confidence or really lack of confidence that is getting in the way.

If you want to know how you should be pricing download my pricing guide. thefloralhustle.com/pricing

Your inner narrative of how you talk to or about yourself can impact your life, business and general self esteem. In this episode we talk about ways to shift your inner voice into one that supports your goals and becoming the next level version of yourself.

One thing to pay attention to even when talking to friends or family is “I am” statements. I am not good at a social media, making bouquets or a million other different things is not going to help you accomplish actually become better at that thing. Shift that statement to what you are going to do about it to help get unstuck in the pattern of not believing in yourself.

This week we're talking about overcome some big mindset blocks and the fear of failure. Many of my coaching clients, my florist friends, and even myself have had these overwhelming moments where the fear of failure stops them from starting, or stops them from pushing forward.  

I want to give you some tips and strategies to believe in yourself more and instill some core ingredients of success so that you feel like you are moving forward. 

When you become stagnant, I think a lot of people start to panic!  Listen in to this episode and let me know if it helped you push past some of those stressful feelings!

Doing quotes and proposals doesn’t need to be a painful process.

Tips for faster estimates:

• Create standard base pricing for common items like bouquets, bouts, corsages etc.
• Have an a la carte flowers program to reference.
• Pricing installations per square foot.
• Creating basic recipes for estimate guidance.

Download our pricing guide at thefloralhustle.com/pricing

Tips for faster proposals:

• Preloading rental inventory into folders
• Preload in and make a go to flower folder.
• Curating your rental inventory to compliment each other. Download out top rental inventory guide at thefloralhustle.com/rental
• Have a template for your proposals.
• Have commonly made items to copy and past into a proposal.

Your operating expenses can make or break the success and long term viability of your business. When businesses go deep in taking on expenses the business is going to struggle to keep up if the momentum of the business expenses do not match the momentum of your sales.

Steps to figuring this out-

• Create a spread sheet and get into your banking.
• Make sure all expenses come from the business account- do not pay things with your personal account. It is harder to keep track and to keep accountable in one spot.
• Check in if expenses still make sense.

On this week's episode, we're going to talk about time allocation.  When you spend time on your business, are you are spending it on the right things?  

Lots of florists spend time on activities that are not revenue producing.  Check in - are the  activities that you're doing leading you down a path of making more money, not just keeping you busy?  

Sometimes done is better than perfect.  It's easy to get caught up in the details of how things look, how things look on Instagram, curating your feed, about curating your website and what actually is happening is the perfectionism is holding you back from moving your business forward.  
 meeting with the bride is a potential or meeting with a couple as a potential revenue producing, um, interacting.

This episode will really help you find clarity on where you are spending your time, and how to shift it to where you actually want to spend your time.  

Rejection can be hard but you can let it sink you or set you free. I had a recent bride send me an odd reply to checking in after my estimate stating she met with the families and they compared all this information from a ton of flowers and have decided to keep investigating other floral options. 

My proposal had inspo photos she provided mainly so many things did not make sense. After it I thought more about the interaction and how many things in our conversation were not necessarily aligned with my ideal client. But then I thought- how could this situation been more efficient or gone smoother even with the same result. 

My largest conclusion was the time I wish I would have spent less time and before revising the proposal I should have asked with the overall proposal as long as I changed the requested colors would the pricing and overall options requested work for their wedding. Then offered the revision if everything looked like it was closer to booking but I did not dwell in the rejection. I know I will attract a better wedding and more aligned couple. That switch in my thinking helps me process the rejection to learn from that situation instead of letting it backpedal my business in a negative direction.

Rejection can be a learning situation and you do not need to dwell in it as failure but an opportunity to attract a better wedding in the future.

Many people thrive in having some organization or structure around their week, and if you do the right prep work, no matter if you are planning your wedding week, corporate events, or if you have everyday deliveries  taking time to prep your week means you will be much more productive.

You're going to feel so much lighter in your business which is so important!  You are going to deliver better work because you are not rushing and you are prepared.

In this episode I share what I do personally to prep for my week!  If you ever have any ideas or you do prep for your week, I would love for you to send me a DM on Instagram.  I would love to understand what you guys are struggling with.

Thank you for listening, have a flower filled week!

Many florists have a vast network of friends, family and businesses we interact with but never share what we do. We are worried we will come off as salsey or not being our authentic self.

Your network often needs your services or knows someone who does. With your mentioning your business you could be helping connect that person and fill a need they have. Instead of them searching google and hoping it goes well you can fill their need as someone who already has the foundation to that relationship.

Ways to subtly network-

Post specials or do intro/reminder posts on your personal social media. Share informative posts from your business page to your personal.

Share any left over flower specials to help clear inventory and get exposiue to someone you might not have before.