The Floral CEO

Episode Title

26 Things Every Florist Should Do Going Into 2026

Episode Description

2026 doesn’t need to be new year, new chaos.
In this episode of The Floral CEO Podcast, I’m walking you through 26 intentional, strategic things every florist should consider before heading into 2026 — from money and marketing to energy, systems, and alignment.

This isn’t about doing more.
It’s about doing what actually works — with clarity, profitability, and ease.

You don’t need to tackle all 26 at once. But you do need to stop drifting into another year without intention.

What You’ll Learn in This Episode

In this episode, we cover:

• How to reflect on 2025 without judgment — just data and clarity
• What to cut, simplify, or stop doing in your floral business
• How to realign your pricing, profit, and pay
• Where your time and energy are actually going (and if it’s worth it)
• How to market smarter — not louder
• Why alignment matters more than hustle heading into 2026
• How to choose growth that supports your life, not drains it

The 26 Things Every Florist Should Do Going Into 2026

Reflect & Recalibrate

1. Review what actually made you money in 2025
2. Identify what drained your energy the most
3. Decide what you’re no longer available for
4. Look at your average order value
5. Identify your most profitable client type
6. Audit how you truly spend your time

Money & Profit (CEO Energy)

1. Decide how much you want to pay yourself in 2026
2. Separate business money and personal money
3. Stop using deposits to fund your life
4. Review pricing that no longer works
5. Build profit into pricing — not leftovers
6. Decide what “enough” actually looks like financially

Marketing & Visibility

1. Choose three marketing priorities (not ten)
2. Choose consistency over perfection
3. Make your email address easy to find
4. Decide what you want planners to see you as
5. Create evergreen content you can reuse
6. Decide where you’ll stop marketing

Systems, Time & Sustainability

1. Simplify your offers
2. Build a 10-minute daily marketing habit
3. Create micro-momentum tasks for busy days
4. Identify one system that needs tightening

Growth, Identity & Vision

1. Decide who you’re becoming as a Floral CEO
2. Say your goals out loud
3. Build accountability into your year
4. Choose alignment over hustle

Key Takeaway

You don’t need to overhaul your entire business overnight.
But choosing even 3 things from this list — and actually following through — can completely change how 2026 feels.

Clarity compounds.
Alignment compounds.
And intentional decisions always outperform hustle.

Join the 2026 Goal Planning Party 🎯

📅 January 5th
⏰ 1:00 PM CST
📍 Live on Zoom

We’ll reflect on 2025, clarify your priorities, and build a realistic, aligned plan for 2026 — together.

👉 Comment the word “GOAL” on Instagram
or
👉 Visit -  Sign up here

You’ll receive a guided workbook and live coaching to help you move forward with confidence.

Want Deeper Support?

If you’re ready for real accountability, strategy, and community, join us inside the Floral CEO Mastermind.

January is a powerful month inside the Mastermind — full 2025 reflection, 2026 planning, vision boards, and momentum-building support.

🔗 Visit: http://floralceo.com/mastermind
📩 Questions? DM me on Instagram or email [email protected]

Thank you for listening, flower friend 🌸
Here’s to a 2026 that feels intentional, profitable, and aligned.

As the year comes to a close, it’s natural to start dreaming about what’s next. But for many florists, 2025 didn’t feel expansive or inspiring — it felt like survival.

In this episode, Jen dives into what it really means to move from surviving to thriving in 2026. Not through hustle, burnout, or “new year, new me” energy — but through intention, reflection, boundaries, and strategic decisions that support both your life and your business.

If you’ve felt exhausted, reactive, underpaid, creatively drained, or stuck in constant overwhelm, this episode is for you.

In This Episode, We Cover:

• Why survival mode isn’t failure — and why so many florists normalize burnout
• The physical, emotional, and creative cost of staying in survival too long
• How margin (in time, money, and energy) completely changes your nervous system
• Why being “busy” isn’t a badge of honor — and what it’s actually costing you
• The connection between your personal life and business growth
• How thriving starts with alignment, not doing more

The 5-Step Shift from Surviving to Thriving in 2026

1. Acknowledge Survival Without Shame

Survival mode is a response — not a personal failure. Many florists are surviving because they’re caregiving, rebuilding, healing, or simply carrying too much. Honor what got you here — and allow yourself to want more.

1. Identify What’s Keeping You Stuck

Low-margin work, undercharging, saying yes out of fear, lack of systems, inconsistent pay, and constant reactivity all keep you trapped. You can’t change what you won’t name.

1. Redefine What Thriving Means to You

Thriving isn’t nonstop work or booking everything. It’s calm, predictable income, creative joy, clear boundaries, support, and a business that gives back to your life — not one that drains it.

1. Make Small, Strategic Shifts

This isn’t about burning everything down. Simplify your offers. Raise prices intentionally. Build planner relationships. Create systems. Focus on micro momentum — small actions that compound into real change.

1. Decide That 2026 Will Be Different

A new year doesn’t create change — decisions do. Thriving requires intention, structure, and support. You don’t have to do it alone, but you do have to choose it.

Reflection Questions to Sit With:

• What parts of my business drain me the most?
• What actually makes me the most money?
• Where am I over-giving or saying yes out of fear?
• What am I no longer willing to tolerate in 2026?
• What would thriving feel like — not just look like?

Want Support Creating a Different 2026?

Jen is hosting a Goal Planning Party on January 5th at 1:00 PM CST, where you’ll:

• Reflect on what worked (and didn’t) in 2025
• Clarify what stays, what goes, and what gets simplified
• Design goals that support your life and your business
• Connect with other florists who are ready to grow with intention

You’ll receive a guided goal-planning worksheet and live support to help you start the year grounded and clear — not reactive and overwhelmed.

👉 Sign up for the goal planning party

Goal planning workshop Or comment “GOAL” on any of Jen’s Instagram posts to get the details

If you’re ready for deeper accountability, structure, and momentum, the Floral CEO Mastermind kicks off January with reflection, planning, systems, and community support designed to help you thrive — not just survive.

Final Thought

You are the CEO of your business and your life.
You get to choose peace, margin, creativity, and alignment.
And 2026 can be different — if you decide it will be.

As the year winds down and the holidays approach, it’s natural to start thinking about what’s next—next year, next season, and the next version of your business and life. In this episode of the Floral CEO Podcast, Jeni reframes the idea of manifestation in a way that actually works for business owners.

If the word manifesting makes you roll your eyes or feel skeptical, this episode is for you.

Because manifestation isn’t about wishful thinking—it’s about clarity, intention, structure, strategy, and consistent action.

🌿 Rethinking Manifestation for Business Owners

Jeni shares how she used to think manifestation was “woo” or unrealistic—until she realized that real manifestation is simply the process of:

• Getting clear on what you want
• Speaking about your goals as possible (not impossible)
• Creating systems and structure to support those goals
• Taking consistent, aligned action

When you stop saying “this is so hard” and start saying “I have a plan,” everything shifts.

💐 Why Language and Self-Talk Matter

One of the biggest takeaways from this episode is how the way you talk about your goals shapes your outcomes.

Instead of:

• “This feels overwhelming”
• “I don’t know how I’ll ever get there”
• “This is probably unrealistic”

Try shifting to:

• “I’m building the structure to support this”
• “I have clarity on the next step”
• “I’m capable of figuring this out”

This shift isn’t positive thinking—it’s strategic thinking.

🌸 Manifestation = Strategy + Structure + Action

In this episode, Jeni breaks down manifestation into practical components florists can actually use:

1. Clarity

You can’t manifest what you haven’t defined.

• What do you actually want next year?
• What does success look like for you?
• What feels aligned—not just impressive?

2. Intention

Intention is deciding on purpose instead of drifting.

• Choosing what matters
• Saying no to distractions
• Directing your energy intentionally

3. Strategy & Structure

Big goals need support systems.

• Processes
• Calendars
• Financial plans
• Boundaries
  Without structure, goals stay ideas.

4. Action & Consistency

Manifestation requires movement.

• Small steps
• Repeated actions
• Showing up even when it’s uncomfortable

Consistency—not motivation—is what creates results.

✨ Why This Matters Going Into a New Year

So many florists head into a new year hoping things will magically change—without changing how they think, plan, or act.

This episode encourages you to:

• Stop waiting for the “right time”
• Stop labeling goals as unrealistic
• Start building belief through action
• Create momentum before January even starts

Manifestation works when it’s backed by execution.

🌿 Key Takeaways From This Episode

• Manifestation isn’t magic—it’s momentum
• Language shapes belief and behavior
• Clarity creates confidence
• Structure supports big goals
• Consistent action turns intention into reality
• You don’t need to wait for January to begin

🌸 Final Thought

Manifesting isn’t about hoping harder.
It’s about planning better, speaking differently, and showing up consistently.

You are capable of big, audacious goals—especially when you build the systems to support them.

🎧 Tune in to this episode of the Floral CEO Podcast and start creating what’s next—on purpose.

Sign up for the January 5th 1pm CST Goal Planning Party

Goal Planning Party

Join the Floral CEO Mastermind- for next level planning.

floralceo.com/mastermind

As the year comes to a close, it’s tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Podcast, Jeni challenges that approach and invites florists to do something far more powerful first: reflect.

This episode is all about how intentional end-of-year reflection can help you build a floral business that is not only more profitable—but also more sustainable, aligned, and fulfilling.

If you’re a florist who feels stretched thin, stuck in survival mode, or unsure what to focus on next, this episode will help you slow down, assess what truly worked in your business, and make smarter decisions for 2026.

🌿 Why Reflection Matters More Than Resolutions

Most people wait for January 1st to “start fresh,” but research shows that nearly 90% of people abandon their goals within the first month. The difference between the 90% and the 10% who actually succeed isn’t motivation—it’s clarity.

Reflection helps you:

• Identify what actually made you money
• Recognize what drained your energy (even if it brought in revenue)
• Stop repeating patterns that lead to burnout
• Build goals based on facts, not feelings

Jeni shares why she doesn’t wait for a new year to start something—and how that mindset has helped her execute consistently in business.

💐 What to Review in Your Floral Business Before Planning 2026

In this episode, Jeni walks through the core reflection questions every florist should ask before setting new goals:

1. What Actually Worked in 2025?

Not just what you did—but what produced results.

• Which services brought in the most revenue?
• Which offerings were easiest to sell?
• Where did your best clients come from?

2. What “Worked” But Didn’t Feel Good?

Revenue alone doesn’t equal success.

• Which parts of your business raised your stress or cortisol?
• What made you feel reactive instead of in control?
• Which services felt heavy, draining, or misaligned?

Jeni shares personal examples—like opting out of certain services (daily orders, funerals, high-reactivity work)—to illustrate how removing misaligned revenue streams created more peace and profitability.

3. What Are You Doing Too Much Of?

Many florists try to do everything:

• Weddings
• Daily deliveries
• Funerals
• Subscriptions
• Corporate
• Workshops
• Holidays

This episode encourages you to step back and ask:

Often, doing fewer things better is the key to growth.

🌸 Aligning Profit With How You Want to Feel

A major theme of this episode is that profit and emotional alignment must coexist.

Jeni explains why it’s okay to:

• Opt out of services that don’t feel good
• Double down on offerings you truly enjoy
• Build a business that supports your nervous system, not one that constantly spikes stress

She also emphasizes the importance of asking:

• What was my hourly rate for this service?
• Was the revenue worth the energy and time required?
• Do I want more of this in my life next year?

✨ From Reflection to Intention: Planning for 2026

This episode is also an invitation—to stop free-balling your way into another year and instead build a clear, intentional plan.

Jeni shares why:

• Saying goals out loud builds accountability
• Reflection creates momentum
• Strategy beats hustle every time

She also introduces the January 5 Goal-Setting Party, where florists will:

• Reflect on 2025 with guided exercises
• Identify what to expand, refine, or release
• Create an aligned, profitable vision for 2026
• Build a realistic plan to execute on it

🌿 Key Takeaways From This Episode

• You don’t need January 1st to make change—you need clarity
• Not all revenue is good revenue
• If something works but feels terrible, it’s worth questioning
• Fewer services + better focus often equals more profit
• Reflection is the foundation of sustainable growth
• Successful florists plan with intention, not urgency

🌸 Resources Mentioned

• Floral CEO Mastermind – January focus on reflection, financials, and 2026 planning
  👉 Visit: http://floralceo.com/mastermind
• January 5 Goal-Setting Party – Goal Setting Party Rock Your 2026 Planning

💬 Final Thought

You don’t have to stay in survival mode.
You don’t have to do everything.
And you don’t have to carry parts of your business into 2026 that no longer serve you.

Reflection isn’t about looking backward—it’s about creating space for something better.

🎧 Listen to the full episode of the Floral CEO Podcast and start building a business that feels as good as it looks.

Do you feel like you’re constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because almost every florist I coach thinks they need huge blocks of uninterrupted time to build momentum.

But here’s the truth: your life will probably never give you endless hours of quiet, focused time…
And you don’t need it.

In today’s minisode, we’re diving into Micro Momentum — the simple, doable, wildly effective approach that has helped me build my businesses, stay consistent, and keep moving forward even during the busiest, messiest seasons of life.

Whether you’re a florist, a mother, running multiple businesses, navigating neurodivergence, or simply overwhelmed by your to-do list — micro momentum is how you create progress right now, not someday.

💡 What You’ll Learn in This Episode

✨ Why waiting for “big blocks of time” is secretly sabotaging your business

Florists rarely get quiet 2-hour windows to be creative. Most of us are stitching our businesses together between school pickup, weddings, laundry, and everyday chaos.

✨ How micro-momentum interrupts overwhelm and builds confidence

Your brain craves quick wins. Small steps generate dopamine, reduce decision-fatigue, and gently pull you out of paralysis.

✨ Why micro-momentum is especially powerful for neurodivergent florists

Big tasks feel impossible. Small tasks feel doable. And doable creates consistency.

✨ 10 micro-momentum tasks you can do TODAY (all under 5 minutes!)

Perfect for florists who feel overwhelmed by marketing, admin, pricing, or content creation.

✨ How micro-momentum rewires your identity

Little promises kept turn into self-trust — and self-trust creates unstoppable florists.

✨ Your 24-hour Micro Momentum Challenge

A simple assignment to kickstart clarity, progress, and accountability immediately.

🌼 Episode Highlights

• “Micro momentum is how real florists get things done — not perfection, not hours of silence, not magical bursts of motivation.”
• “Your success isn’t waiting for a better schedule. It’s waiting for one tiny step.”
• “Small actions interrupt overwhelm. Big actions often create it.”
• “If you want 2026 to be different, it starts with the small decisions you make today.”

🔟 10 Micro Momentum Tasks Mentioned in the Episode

All under 3–5 minutes:

1. Respond to one DM
2. Comment on three planners’ posts
3. Update pricing on ONE item
4. Record a 15-second BTS clip
5. Save two trending audio clips
6. Send one follow-up email
7. Organize one shelf or one bucket
8. Review tagged images from one venue
9. Write three bullet points for a caption
10. Brain dump tomorrow’s to-do list

Micro momentum → real progress → real results.

🌸 If You Loved This Episode…

You’ll really love the Floral CEO Mastermind, where we build structure, strategy, confidence, and accountability into your business — and especially where we map out your 2026 goals in a doable, supportive, sustainable way.

👉 Join the mastermind: http://floralceo.com/mastermind

In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.
So many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing.
This episode breaks down why that happens, how to shift it, and the exact framework (Profit First) Jeni uses to make sure florists are paid fairly and consistently.

Whether you're a new florist still feeling “grateful to be chosen” or a seasoned designer carrying years of undercharging, these strategies will help you build a business that actually supports your life — not drains it.

🌼 What You’ll Learn in This Episode

💰 Why Paying Yourself Is a Real Success Metric

And why "but I love what I do" is NOT a valid reason to under-earn.

💸 The biggest lies florists tell themselves about money

Including:

• “I’m reinvesting everything, so I just can’t pay myself yet.”
• “My perks count as income… right?”
• “I’ll start paying myself when the business grows more.”

Spoiler: If there's no plan, growth won’t fix it.

📊 How to Calculate the REAL Value of Your Perks

Car, gas, phone, Internet, workshop supplies — they all add value, but they’re not a substitute for owner pay.

A Florist-Friendly Breakdown of Profit First

Jeni walks through:

• The 5 accounts you need (plus 1 bonus account)
• The percentages most florists should use
• Why owner’s compensation ≠ profit
• How to stop relying on deposits to survive
• What healthy margins actually look like for a florist

The #1 reason florists stay broke: impulse spending on inventory and flowers.

And how Profit First removes temptation and creates discipline.

Real numbers + real scenarios from Jeni’s business

Including:

• How she bought her company van
• Why she refuses to tap into deposits
• The “book of porn” rule for decor + hard goods
• How she funds workshops without sacrificing pay

Why women struggle to talk about money (and how to change that)

This section alone will shift how you think about your worth.

📉 Are you undercharging? Here’s how to know.

(Don’t worry — this part is delivered with love AND honesty.)

🌟 The emotional side of paying yourself

Because money is math, but it’s also mindset.

Key Takeaways

• You deserve to be paid well for the art, labor, leadership, and emotional load you carry.
• Perks are great — but they’re not a paycheck.
• Underpaying yourself is often a byproduct of underpricing.
• Profit First forces clarity, boundaries, and responsible growth.
• Your financial goals cannot stay vague — “I want to make $100k” means nothing until you define what part of that number is YOURS.
• A business is not sustainable if YOU are not being financially sustained.

Resources Mentioned

• Profit First by Mike Michalowicz (highly recommended!)
• Links to: https://a.co/d/57gwekB
  • The Floral CEO Mastermind (January = Money Month) floralceo.com/mastermind
  • Business Breakthrough Strategy Session with Jeni https://floralceo.myflodesk.com/businessbreakthrough

Who This Episode Is For

• Florists who feel like they work nonstop but have little to show for it
• Designers ready to price correctly (finally)
• Anyone who wants to grow revenue and take home more money
• Creative entrepreneurs who want financial confidence
• Florists in their first 1–5 years of business who want a healthier foundation

If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner’s radar — and it’s something you can do in less than five minutes a day.

Wedding planners are one of the most powerful referral sources you can have as a floral designer. They work with dream clients, they influence design decisions, and they often book 15–50 events per year. But many florists hesitate to reach out because they fear being judged, ignored, or coming off as too “salesy.”

This episode is your reminder that you are providing a service their clients actively need. You’re not selling a gimmick — you’re offering a solution.

And the simplest way to start building that relationship?

Thoughtful, consistent engagement on their content.
Not emojis. Not spammy comments. Not cold DMs.
Just genuine, human interaction that helps you stand out in a crowded industry.

Jeni walks you through:
✨ Why engagement works better than pitching
✨ The exact steps to thoughtfully interact with planners online
✨ How the algorithm can actually work for you
✨ What familiarity and name recognition can do to accelerate trust
✨ Why this strategy mirrors real-life networking (but is way less awkward)

You’ll leave this episode with a clear, doable action step that builds what Jeni calls micro-momentum — tiny daily actions that snowball into real relationships and real bookings.

🌸 KEY TAKEAWAYS FOR FLORISTS

• Engagement is your digital handshake.

Thoughtful comments and story replies make you memorable, human, and familiar — all essential building blocks for trust.

• Planners pay attention to who shows up.

Their networks are small and curated. If they consistently see your name, you’re already halfway in the door.

• Familiarity breeds comfort… and comfort leads to referrals.

When they feel like they know you, they’re far more likely to send business your way.

• Micro-momentum = major results.

Five minutes of strategic engagement can move the needle more than hours of passive scrolling.

🌼 ACTION STEP FOR TODAY

Choose one planner you’d love to work with and do the following:

1️⃣ Follow them
2️⃣ Comment thoughtfully on 3 posts
3️⃣ Reply to 1 story
4️⃣ Share one of their posts with a thoughtful tag

One tiny step… repeated consistently… builds real relationships.

🌿 JOIN THE FLORAL CEO MASTERMIND

This month inside the Floral CEO Mastermind, we are diving deep into everything planners — how they think, how they choose vendors, how they communicate, what they expect, and how to earn a spot in their referral circle. If you want 2026 to look different, this is the room.

👉 http://FloralCEO.com/mastermind

In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners.

If you aren’t intentionally cultivating relationships with planners, you are missing out on major revenue, warm referrals, aligned clients, and the “easy button” that can completely shift the trajectory of your floral business.

Jeni breaks down exactly how planners have transformed her own business — including corporate events booked with two weeks’ notice, five weddings from a single planner relationship in one season, and hundreds of thousands of dollars in annual revenue directly tied to her planner network.

In this episode, you’ll learn how planners actually work behind the scenes, the different types of planners florists should be targeting, what content attracts planners, and how to build genuine relationships that lead to consistent bookings.

What You’ll Learn in This Episode

🌿 1. The Type of Planners Florists Should Be Working With

Jeni breaks down the categories of planners — and why you shouldn’t only think “weddings”:

• Wedding planners
• Corporate event planners
• Bar & Bat Mitzvah planners
• Cultural wedding planners
• Event decorators & party planners
• Niche planners (design-led, experiential, luxury, etc.)

Each type brings its own high-revenue, high-frequency, and high-opportunity client base.

🌿 2. Why Planners Are the #1 Referral Source for Florists

Planners attract the clients who need your services — and they send you warm leads who:

• Already trust them
• Follow their vendor recommendations
• Are aligned with your style and pricing
• Tend to book faster and smoother

Jeni shares real examples, like a $40k corporate event booked within 2 weeks simply because a planner already trusted her.

🌿 3. How to Attract the Right Planners

Your Instagram and online presence matter more than ever. Learn how to:

• Use evergreen content to show you do weddings, corporate, cultural, or mitzvahs
• Make your email easy to find (planners hate contact forms)
• Position yourself as in-demand
• Make planners want to follow and remember you

🌿 4. How to Build Relationships That Actually Lead to Referrals

Inside this episode, Jeni gives actionable steps:

• Follow the planners you want to work with
• Engage strategically (not spammy)
• Comment with intention
• Create content that signals your specialty
• Build name recognition before you ever meet in person
• Get your face on video so planners feel like they already know you

These real relationship-building practices have been foundational in Jeni’s business — and can completely transform yours too.

🌿 5. The Math That Florists Forget About

Just 5 planners…
…who each do 30 weddings a year…
…sending you just 3 of their weddings…

= 15 weddings booked without cold marketing.

This is why planners are the growth strategy most florists overlook.

🌿 6. What We’re Covering in the Floral CEO Mastermind This Month

This episode sets the stage for a deep-dive month inside the Mastermind, including:

• Understanding the different types of planners
• How planners communicate with clients and vendors
• How to pitch yourself
• How to network without feeling awkward
• Building confidence around planner partnerships
• Live coaching & hot seats
• Real scripts and real strategies to use immediately

If you want 2026 to be the year you finally stop saying “next year will be my year,” this is the month you want to be in the room.

You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — the one she does from the bathtub — and shows you how to turn random scrolling into intentional, revenue-supporting activity.

Instead of getting lost in kitten videos and wainscoting reels (relatable 😂), Jeni walks you through exactly what she taps, checks, posts, and saves so Instagram starts working for your business, not just stealing your time.

In this episode, you’ll learn:

• What the 10-minute marketing routine actually looks like
  How Jeni uses bath time to knock out meaningful IG tasks without it feeling heavy.
• The first place she taps every time she opens the app
  Why your heart/notifications tab is the most powerful starting point for building relationships.
• How she turns a simple “follow” into a networking opportunity
  The quick DM script she used with a Rochester planner and why that tiny touch matters.
• Why you must check your DM requests tab
  And how ignoring it means you’re probably missing tagged stories and photographer shout-outs.
• Her system for saving & using trending audio without wasting time
  How she builds a little “music toolbox” and turns it into easy 7–9 second reels.
• The “short reels clips” folder that makes content creation fast
  How batching small video clips lets her create a reel in about 3 minutes.
• What evergreen content is and why every florist needs it
  Examples of posts that can be reused anytime (like “How to inquire,” a la carte info, full-service weddings, etc.).
• How to turn Stories into a simple traffic funnel
  Using saved graphics + Notes app links to quickly get people from IG to your website or inquiry form.
• Why 10 focused minutes beats 60 distracted minutes
  How doing this routine 5x a week is basically almost an hour of intentional marketing without it feeling overwhelming.

Simple 10-Minute Routine (Recap)

In your 10 minutes, aim to:

1. Check notifications (heart tab)
   • Reply to comments
   • Follow back relevant accounts (especially planners & venues)
   • Send a quick thank-you DM when someone follows you
2. Check DMs + Requests
   • Accept tags from photographers & vendors
   • Share tagged Stories to your own Story
   • Reply to any genuine inquiries or connections
3. Save inspiration & audio
   • Scroll a few reels with intention
   • Save songs you like or that are trending for future use
4. Create or post a quick reel or Story
   • Use your short reels clips folder to drag in 1–3 clips
   • Pair with a saved audio, add simple text, and post or save as draft
5. Share one piece of evergreen content to Stories
   • Example: “Now booking 2026 weddings – inquire here”
   • Grab link from your Notes app and add the link sticker

In today’s episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I’m just not disciplined.”

Spoiler:
Lack of discipline isn’t what’s holding you back — misaligned identity and missing strategy are.

Jeni shares how our bodies cling tightly to old identities, why change feels like danger, and how trying to bulldoze your way into new habits with sheer willpower is the reason most goals collapse.

Instead, she walks through the exact process she’s used in her own life to rebuild her identity — from quitting a 1600-calorie-a-day Mountain Dew habit, to losing weight, to becoming someone who actually likes working out, to managing a family, a farm, and a business without constant overwhelm.

Inside this episode you’ll hear:

🌼 Why discipline feels so freaking hard
Our bodies are wired to protect old identity patterns — even the unhealthy ones.

🌼 How to shift your identity without self-punishment
What it really takes to become a healthier, stronger, more organized version of yourself.

🌼 The “staggered change” method
— The baby-step strategy Jeni uses with EVERYTHING (from caffeine to CrossFit).
— Why going “0 to 100” always backfires.
— How to make change feel safe and sustainable.

🌼 Real-life examples:
— The slow transition from Mountain Dew to Diet Mountain Dew to baby cans.
— What happened the day she thought she was having a heart attack.
— How she became someone who lifts weights, shovels, moves wheelbarrows, and wrangles farm animals without needing help.
— The systems she uses to run her business without living in reaction mode.

🌼 Why strategy beats discipline every time
And how simple planning (weekly mapping, Calendly, pre-deciding meals, accountability partners) can completely transform your life and business.

🌼 What most florists get wrong about goal-setting
…and why shiny-object syndrome keeps so many wedding pros from actually moving forward.

🌼 A sneak peek into the upcoming Floral CEO Mastermind
Next month: All things wedding planners
January: building your 2026 business plan
Plus an honest look at what’s actually working in your business vs. what just feels good in the moment.

🌺 Perfect for anyone who is…

• Tired of “trying harder” and getting nowhere
• Over the guilt and shame of “not being disciplined”
• Ready to create a sustainable identity-based change
• A florist or creative entrepreneur juggling way too much
• Ready to build systems that support the life + business they want