The Floral CEO

Conflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a healthy, grounded, four-step framework for having hard conversations without spiraling into anger, passive-aggressiveness, or resentment. After witnessing multiple conflict blowups in a single week, she wanted to share the exact method she personally uses (and teaches) to approach conflict with clarity and compassion.

Most people avoid conflict because they’re afraid of how the other person will react. But conflict doesn’t have to be chaotic or destructive. In fact, when handled well, it can strengthen relationships, clean up misunderstandings, and create a healthier foundation in both your personal life and your business.

Jeni walks you through:

✨ The 4-Step Conflict Framework

1. Lead with how you felt
   Why starting with your emotional experience (not accusations) sets the tone for a productive conversation.
2. Share the behavior or situation you observed
   How to frame what happened without blaming, attacking, or assuming intent.
3. Invite their perspective
   The importance of listening, seeking clarity, and truly hearing how they understood the situation.
4. Collaborate on “How can this feel good for both of us?”
   The step most people skip—and why it’s the actual key to resolution and long-term trust.

Jeni also shares insights on:

• The exhaustion of carrying anger
• Why passive aggression (hello, Minnesota!) doesn’t get you anywhere
• When conflict patterns show you it’s time to walk away from a relationship
• The importance of emotional self-regulation, especially as a leader
• The only two things you ever truly have control over in a conflict: how you feel and how you react

This episode is an invitation to hold your power, speak honestly, and build relationships based on truth—not assumption. Whether you’re navigating conflict with a client, coworker, partner, or friend, this simple process will help you approach the conversation with confidence and compassion.

In today’s episode, we’re breaking down how to market your business when you barely have time to breathe — let alone create content.
If you’re working a full-time job, raising kids, managing a household, and building a floral business on top of it all… this episode is going to feel like a deep exhale.

Because the truth is:
Marketing doesn’t require perfection.
It requires consistency.

I’ll walk you through the simple, realistic marketing system I teach florists who are stretched thin — a 10-minute routine that actually moves the needle. You’ll learn what to post, how often, and what truly matters when time is limited.

This isn’t strategy for the “perfect” business owner with unlimited hours.
This is for you — the real person doing real life while building something incredible.

✨ In This Episode, We Cover:

• Why marketing feels overwhelming when you’re short on time
• The myth of “needing to be perfect” to show up online
• What clients actually need to see from you (it’s only 3 things)
• The easiest content to create when you’re exhausted
• How to stay visible in 10 minutes a day
• Why messy, imperfect content often performs better
• How posting in the margins of your life still builds massive momentum
• A simple weekly marketing commitment you can actually stick to

💡 Key Takeaways

• Visibility > perfection. People hire florists they see regularly.
• Your real life is marketable. It builds trust, relatability, and connection.
• 10 minutes is enough when you focus on the right things.
• Consistency compounds — even small actions move your business forward.
• You don’t need a content calendar to grow. You need a presence.

📌 Your Action Step This Week

Commit to just 10 minutes of marketing three times this week.
Post something simple. Engage with your audience.
That’s it — and it’s enough.

If you’re having one of those days (or one of those weeks)… this minisode is exactly what you need.

In today’s episode, I’m walking you through a simple, accessible 5-minute overwhelm reset—a grounding process I use whenever my brain feels like it has 47 tabs open and none of them are loading. Whether the kids need you, the orders are piling up, your phone won’t stop dinging, or you’re juggling life, business, and everything in between… this reset is for you.

This isn’t an hour-long retreat, a full spa day, or a perfectly quiet house. This is something you can do right now in the middle of the chaos—while driving, designing, hiding in your pantry, or between client emails.

🌸 In This Episode, You’ll Learn:

1. The Importance of Interrupting the Spiral

Why overwhelm doesn’t mean you’re failing—and why the first step is not doing more, it’s doing nothing. You’ll hear how pausing and breathing create instant space when your brain feels overloaded.

2. Why Everything Feeling Important Is a Red Flag

We talk about how to separate real urgency from false urgency, and how to identify the one thing that actually matters right now (not tomorrow, not next week, not during wedding season… right now).

3. How to Get Out of Fix-It Mode and Into Clarity

Women especially tend to jump straight into fixing, solving, and carrying everything. You’ll learn how sorting your thoughts brings calm and restores control.

4. The Power of Micro Momentum

Instead of tackling the whole task, we break it down to the smallest next step—the step your brain can do when it’s overwhelmed. One reply, one boundary, one recipe, one breath.

5. Why You Deserve Space (Even When It Feels Impossible)

We talk about the mental load of business + motherhood + life and why taking five minutes isn’t indulgent—it's responsible.
Sometimes the reset is what prevents the blowup, the regret, or the exhaustion.

6. What It Means to Show Up Grounded, Not Perfect

Your business doesn't need a perfect version of you. It needs a grounded one. And grounding doesn’t require an hour-long process—it takes five minutes of presence.

🌱 Who This Episode Is For:

• Florists who feel overwhelmed or stretched too thin
• Moms balancing business, family, and life
• Creatives who struggle to pause before reacting
• Anyone whose brain feels “buffering” all day long
• Entrepreneurs who jump into fix-it mode instead of giving themselves space

💛 Takeaway Moment

You are not behind.
You are not failing.
You are simply carrying a lot.

Even the strongest florists need a reset.

This 5-minute process helps you pause, breathe, simplify, and come back to your work—and your life—with a calmer, more grounded energy.

🌼 Links Mentioned:

👉 Join the Floral CEO Mastermind – Build structure, profitability, and breathing room so overwhelm becomes the exception, not the rule.

The Floral CEO Mastermind
floralceo.com

In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with weddings, kids, clients, and life—feels like climbing uphill, how do you keep going?

Jeni shares raw stories from a recent wedding that tested her patience (and creativity), reflections on gratitude from her farm life, and the deep reminder that micro momentum—those small, consistent actions—are what truly move your business forward.

This episode is for the florists, creatives, and entrepreneurs who feel like they’re spinning their wheels. It’s a mix of honest talk, practical mindset shifts, and tough-love encouragement to do it anyways.

You’ll hear:

• Why “trying” is actually winning
• How micro momentum builds unstoppable growth
• The difference between grace and excuses
• The power of believing your success is inevitable
• Why you must choose the “hard” that moves you forward
• A gentle reminder: you don’t need a perfect season to grow a beautiful business

Because no matter how hard it feels — you’re still building something beautiful. 🌸

In this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like a dirty word. We’ve been told that doing something we love and making money from it can’t coexist. But that couldn’t be further from the truth.

Jeni shares why it’s time to unlearn the mindset that “busy equals successful” and start building floral businesses that are sustainable, profitable, and joy-giving. She opens up about how shifting her focus toward profit created more freedom in her business — fewer weddings, higher margins, and more creativity.

You’ll walk away from this episode with a fresh perspective on money, mindset, and the true purpose of profit in your floral business.

🌷 In This Episode, You’ll Learn:

• Why florists often feel guilty about wanting to make money
• How the industry glorifies overworking and undercharging
• What it really means when your business isn’t profitable
• How Jeni redefined success and created space by working smarter, not harder
• Three new ways to think about profit:
  1. Profit = Purpose Sustained
  2. Profit = Paying Yourself
  3. Profit = The Power to Choose

💡 Key Quote:

🌿 Resources Mentioned:

• The Floral CEO Mastermind — Join Jeni and other florists for mentorship, pricing strategy, and growth support: http://floralceo.com/mastermind
• DM Jeni on Instagram: @‌thefloral.ceo to chat about your pricing or profit struggles

✨ If You Loved This Episode:

• Subscribe to The Floral CEO wherever you listen to podcasts
• Leave a review to help other florists find the show
• Screenshot and share your favorite takeaway on Instagram — tag @‌floral.ceo so Jeni can cheer you on!

In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.

She shares how installations have generated over $100K in revenue for her business and breaks down exactly how to make them a powerful, consistent income stream in yours.

💡 You’ll learn:

• Why installations can completely change your business revenue
• How to develop creative concepts that set you apart
• The mechanics, materials, and confidence needed to execute big ideas
• How to price correctly so you never resent your work again
• Why documentation is the key to attracting your next dream client

From understanding structure and weight to pitching premium clients and documenting your art — this episode gives you the real talk and the roadmap to elevate your floral design business.

👉 Plus, Jeni shares how the Floral CEO Mastermind can help you build confidence, strengthen your pricing, and make 2026 your breakthrough year. - https://www.floralceo.com/mastermind

🎧 Listen now and start building installations that wow your clients and your bank account.

Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the use of Canva for estimating floral requirements. 

This episode highlights upcoming training sessions focused on installations, planners, and business goal setting available at floralceo.com/mastermind. This video is a must-watch for florists looking to streamline their workflow and enhance their offerings.

00:00 Introduction to Floral Installations

00:27 Breaking Down the Installation Process

01:49 Calculating Costs and Pricing

03:15 Estimating Flower Quantities

05:44 Finalizing Retail Prices

10:39 Advanced Tips and Upcoming Trainings

12:29 Conclusion and Further Learning Opportunities

In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — and do it well.

From juggling wedding setups, client communication, and creative energy to being present for your kids, managing household tasks, and just remembering to breathe — this episode gives voice to the quiet exhaustion so many of us feel but rarely talk about.

Jeni reminds listeners that “done is better than perfect”, that it’s okay to take up space, and that your business can grow slowly and still be deeply successful. This isn’t about hustle culture — it’s about building a business that works with your life, not against it.

🧠 Key Takeaways

1️⃣ Done Is Better Than Perfect
Perfectionism is one of the biggest thieves of peace for creative business owners. Jeni shares how releasing the pressure to make everything perfect — every bouquet, email, post, or plan — can actually free you to show up more consistently and authentically.

2️⃣ You Deserve Space
You can’t pour from an empty vase. Whether it’s taking a walk alone, setting boundaries with clients, or saying no to something that doesn’t fit this season of life, space isn’t indulgent — it’s essential to creativity and sustainability.

3️⃣ Redefining Success
You don’t have to chase six figures or viral posts to be “doing it right.” Maybe success for you looks like profitability and presence — serving your clients beautifully and still being home for bedtime.

4️⃣ Balancing Relevance and Rest
The floral industry moves fast. It’s easy to feel like you’re falling behind if you’re not constantly posting, producing, or booking. Jeni talks about how to stay visible and relevant without losing your peace — and how consistency doesn’t have to mean constant output.

5️⃣ The Real Weight of the Mental Load
Even when things look effortless from the outside, every business owner is quietly carrying an endless checklist in their mind — from meal planning to marketing strategy. Jeni normalizes the exhaustion and offers gentle encouragement for anyone who feels unseen in that effort.

🔗 Listen + Connect

🎧 Listen now wherever you get your podcasts.
📸 Follow Jeni on Instagram: @‌thefloralceo
💌 Learn more at http://thefloralceo.com

Being busy doesn’t mean you’re successful — it just means you’re tired.

In this episode, Jeni shares the hard-earned lessons from years of chasing “busy” and finally learning that true growth comes from understanding profit, not just bookings.

She dives into:
💐 Why tracking your expenses is a non-negotiable part of being a floral CEO
💸 The hidden costs that steal your profit — delivery, teardown, and labor
🌿 How underpricing keeps you working harder for less
✨ Why smart systems (not spreadsheets) build sustainable success

If you’ve ever finished wedding season exhausted and wondering where the money went, this episode is your wake-up call.

🎧 Tune in to The Floral CEO and learn how to stop being busy and start being profitable.

In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next year?”

Spoiler alert — yes, you can. But it requires clarity, commitment, and a plan.

Jeni shares:
🌸 The first step every florist must take before trying to grow — knowing your actual revenue.
💸 Why your business can look “busy” but still be unprofitable.
🌿 The marketing strategies that actually move the needle (and the ones that waste your time).
🪞How to audit your client sources, track your ROI, and double down on what’s working.
👭 Why support, systems, and boundaries are essential if you want to grow sustainably.

Whether you’re dreaming of leaving your 9–5 or ready to take your floral business from 100k to 200k, this episode gives you the roadmap (and the mindset) to make it happen.

🎧 Listen now and start mapping out your wheel of success.