The Floral CEO

Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m sharing a candid conversation about a post that stopped me in my tracks—and honestly, triggered me.

It was a florist’s post advertising a “$2,500 wedding” with pricing that seriously undercut the real cost of flowers, design time, and labor. While I love pricing transparency, what I saw wasn’t just low—it was misleading and potentially harmful for florists trying to run a profitable business.

In this episode, you’ll learn:
✨ Why undercharging for weddings hurts not just you, but the entire floral industry
✨ How to recognize when your pricing isn’t covering your costs (and what to do about it)
✨ The hidden costs florists forget—delivery, setup, tear-down, and labor
✨ How confidence and positioning can help you charge what you’re worth
✨ The mindset shift that took me from barely breaking even to running a profitable, thriving floral business

If you’ve ever lost a wedding to an underpriced competitor, felt frustrated by “budget breakdown” posts online, or wondered if you’re charging enough—this episode is for you.

👉 Download my free pricing guide at http://floralceo.com/pricing  to learn how to price with confidence and protect your profit.
🎧 Available on Apple Podcasts, Spotify, and wherever you listen to podcasts.

Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m diving into a concept you might not have considered before: creating a To-Don’t List.

We’re all familiar with to-do lists—but what about the things you won’t do? Setting these boundaries is just as powerful for growth, profitability, and peace of mind.

In this episode, you’ll learn:
✨ Why a To-Don’t List is just as important as your to-do list
✨ How boundaries create space for growth, clarity, and balance in your business
✨ Real examples of things I refuse to do in my floral business (and why)
✨ How saying “no” to misaligned opportunities helps you say “yes” to the right ones
✨ Practical tips to create your own To-Don’t List that reflects your values and goals

Whether you’re tired of being pulled in a million directions or simply ready to protect your energy, this episode will inspire you to define what you’re not available for—and how that decision can change everything.

👉 Listen now to learn how to create your own To-Don’t List and step into your role as the confident CEO of your floral business.

🎧 Available on Apple Podcasts, Spotify, and wherever you listen to podcasts.

Hello flower friends! 🌸 In this week’s episode of The Floral CEO Podcast, I’m diving deep into the world of styled shoots. You know the email—the one that makes you feel special because a venue, planner, or photographer invites you to “collaborate.” But let’s be real: florists often carry the biggest cost in these styled shoots, and too often, they turn into mini-weddings you’re funding for free.

In this episode, I’ll walk you through:
✨ The pluses and minuses of participating in styled shoots
✨ How to decide if a styled shoot will actually benefit your business
✨ Smart ways to negotiate financial participation from other vendors
✨ Questions to ask before saying yes (from mood boards to vendor lists)
✨ How to repurpose your flowers for more images and maximize ROI
✨ Why pairing styled shoots with venue open houses can double your exposure

Styled shoots can be incredible portfolio builders if you go in with strategy and boundaries. Done wrong, they can drain your time, energy, and profit. Done right, they can fuel your marketing with fresh images, create powerful vendor relationships, and put you in front of dream clients.

Key Takeaway
👉 You don’t have to say “yes” to every styled shoot. Always ask: Will this move my business forward? Will my future self thank me for this investment?

Resources & Links
🌸 Join the Floral CEO Mastermind for real conversations and strategies: floralceo.com/mastermind

Hello flower friends!

In this week’s episode of The Floral CEO Podcast, I’m thrilled to welcome back my friend Franceska from The Hotel Florist™. If you’ve been anywhere near the floral world on Instagram, you’ve probably seen her work or heard her wisdom on how florists can move beyond weddings and create consistent, sustainable income.

Franceska specializes in helping florists secure hotel partnerships that open the door to luxury corporate clients, recurring income, and long-term stability. Together, we dive into:

✨ Why florists should consider diversifying beyond weddings
 ✨ How hotel partnerships can be a game-changer for consistent cash flow
 ✨ What it really means to put profit first in your business
 ✨ The mindset shift that happens when you start investing in yourself
 ✨ Practical steps to attract luxury clients who value your artistry

This episode is full of juicy, actionable advice for florists who are ready to stop chasing “one-off” gigs and start building a business that supports their life, creativity, and financial goals.

Resources & Links Mentioned
🌸 Follow Franceska on Instagram: @thehotelflorist
🌸 Learn more about her programs: thehotelflorist.com
🌸 Join the Floral CEO Mastermind: floralceo.com/mastermind

Rejection hurts—we all know it. Whether it’s losing a wedding client to another florist, getting ghosted after pouring hours into a proposal, or even receiving a harsh review, rejection can feel like a personal attack. But here’s the truth: rejection is not the end—it’s simply redirection.

In this minisode of the Floral CEO Podcast, I share how to reframe rejection so it no longer defines your self-worth or stalls your momentum. With over 1,700 weddings under my belt, I’ve faced more “no’s” than I can count—and each one helped refine my business and strengthen my resilience.

You’ll learn how to:
✨ Normalize rejection as a natural part of growth.
✨ Separate yourself from the outcome.
✨ Turn rejection into redirection and hidden feedback.
✨ Build resilience like a muscle—recover quickly and get back to showing up.
✨ Anchor rejection back to your WHY so you can keep moving forward with confidence.

Rejection isn’t proof that you’re failing—it’s proof that you’re showing up. Every “no” gets you closer to the right “yes.” 💪

🎧 Tune in now and let’s turn rejection into fuel for your growth.

👉 Want more support and strategies to build a profitable, aligned floral business? Join us inside the Floral CEO Mastermind: floralceo.com/mastermind

Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, hotel contracts, corporate events—and still wondering why you’re exhausted and not profitable? You’re not alone.

In this episode of the Floral CEO Podcast, I’m diving into the shiny-object syndrome that so many florists fall into, and how to shift your energy into what actually moves the needle. I’ve done it all myself—retail shops, mall kiosks, workshops, luxury weddings, silk rentals, corporate installs—you name it, I’ve tried it. And I’ve learned the hard way that when you try to do everything, you don’t do anything really well.

✨ Here’s what we cover in this episode:

• Why equal energy exchange is critical in your business (and how to recognize when it’s missing)
• A simple 3-part framework to evaluate what’s working, what’s sort of working, and what isn’t working
• How to calculate your effective hourly rate so you stop working for pennies
• The role of time, profitability, and alignment in making smarter CEO-level decisions
• Why tracking your effort vs. revenue percentage can uncover major roadblocks
• How to set boundaries around tasks or services that drain your energy (like deliveries or funeral work)
• Real-world examples from the Floral CEO Mastermind where florists shifted focus and saw incredible growth

💡 Key takeaway: Just because you can do something in your floral business doesn’t mean you should. When you step back and evaluate with data, time, and feelings, you’ll see clearly what is truly worth your energy—and what needs to go.

🎧 Listen now and start making CEO-level decisions that align with your profit, your energy, and your dream life.

👉 Mentioned in this episode:

• The Floral CEO Mastermind – the coaching community designed to help florists run profitable, aligned businesses.

Hello flower friends! 🌸 In this minisode, I’m sharing the exact phrases and responses I use when navigating tricky client conversations. From budget mismatches to Pinterest boards that are all over the place, to clients asking for discounts or out-of-season blooms—these moments can feel uncomfortable. But with the right words, you can take back control of the conversation, protect your profit, and still serve your clients with confidence.

Think of this episode as a script you can “load your lip” with, so you never feel caught off guard. You’ll walk away with practical language you can start using in consultations, emails, and even push-back conversations with ease.

What You’ll Learn in This Episode:

• How to confidently ask: “Is your budget or vision more important?”
• A simple way to clarify Pinterest boards when the vibe feels inconsistent
• How to educate clients on realistic flower pricing without sounding salesy
• What to say when clients ask for discounts or cheaper options 💸
• How to handle requests for out-of-season flowers like peonies in August
• The exact question to ask if you suspect a client is price-shopping multiple florists
• Why curious questions help establish you as the authority in every consult
• The importance of positioning yourself as the expert florist in every conversation

Why This Matters

Difficult conversations don’t have to derail your sales process. With the right responses, you can redirect the conversation, set clear boundaries, and still build trust with your clients. 💪 The key is remembering that you are the expert and your words have the power to guide clients toward the best decisions—for their wedding and for your business.

Resources & Links

🌿 Join the Floral CEO Mastermind: floralceo.com/mastermind
📩 Let’s connect on Instagram: @‌thefloralceo

Hello flower friends, this is Jen! In today’s episode, I’m talking about a topic that so many florists struggle with—social media overwhelm. Instagram and Facebook often feel like a time-sucking monster in your business. You log in with the best intentions… and suddenly you’re lost in cat videos, farm reels, or comparing yourself to other florists. Sound familiar?

The truth is, your social media doesn’t have to feel heavy. You can create simple systems that put your marketing on autopilot—helping you stay consistent, visible, and connected to your dream clients without wasting hours online.

In this episode, I share practical strategies to simplify your social media: from scheduling tools and content pillars to creating evergreen graphics that sell your services again and again. By the end, you’ll feel empowered to take control of your Instagram and finally free up time for what you love most—designing flowers.

What You’ll Learn in This Episode

• Why scheduling tools are your secret weapon (and which ones I recommend)
• How batching content saves you hours each week
• What “content pillars” are—and why they create consistency and strategy
• The power of evergreen content (and how to set it up once and use it forever)
• How to audit your Instagram profile so it instantly tells clients who you are, what you do, and where you’re located

Perfect For:

Florists and creative business owners who want to:

• Stay visible online without being chained to their phone
• Create a clear, engaging social media presence
• Attract more clients through consistent content
• Simplify marketing and reclaim valuable time

✨ If you’re ready to stop dreading social media and start using it as a tool for growth, this episode will show you exactly how to do it.

Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look next-level amazing? If so, you’re not alone. In this minisode of The Floral CEO Podcast, I’m pulling back the curtain on a topic that came directly from a recent coaching call inside the Floral CEO Mastermind: overspending.

Overspending is one of the most common reasons florists struggle with profitability — and the truth is, it’s rarely just about flowers. Sometimes it’s about ego, validation, or fear of not being “enough.” In this episode, I’ll help you uncover the root causes, set boundaries with your budgets, and create systems that protect your profits without stifling your creativity.

What You’ll Learn in This Episode:

• The subconscious reasons behind overspending (fear, ego, self-worth).
• Why overspending erodes your profitability and leads to burnout.
• How to shift your mindset from “more is better” to “enough is enough.”
• Mantras and affirmations you can use in the moment to stop the cycle.
• Practical strategies, like building a “fun flower budget,” so you can still feel creative without sabotaging your bottom line.
• Why your budget is actually a boundary that your future self will thank you for.

Key Quotes from This Episode:

• “Your budget is a boundary your future self will thank you for.”
• “Stop overspending to prove your worth — your art is enough.”
• “Fulfillment and profitability must go hand in hand, or resentment takes root.”

Why This Episode Matters:

As florists, it’s easy to feel like “just a little extra” won’t matter. But overspending adds up quickly — and it’s often the difference between a thriving business and one that’s just scraping by. By learning to set intentional boundaries with your designs, you’ll not only increase your profits but also build a business that feels aligned and sustainable.

Resources & Links Mentioned:

• Floral CEO Mastermind – Join for monthly live coaching, tools, and community.

Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I’m sharing 10 practical, actionable things you can do in short bursts — just 20 minutes — that will move the needle in your business, even on your busiest weeks.

Whether you’re juggling weddings, a day job, kids, or farm chores (🙋‍♀️), these strategies will help you work smarter, not harder. From relationship-building to optimizing your online presence, you’ll learn how small, consistent actions add up to big wins.

What You’ll Learn in This Episode:

1. Brain Dump for Clarity – Get your ideas, to-dos, and big goals out of your head and onto paper or Trello so you can act on them.
2. Email or DM a Planner/Venue – Build genuine connections that lead to steady referral business.
3. Create Canva Templates for Core Services – Make branded, plug-and-play graphics that communicate your offerings clearly.
4. Write Email Templates for Common Inquiries – Save time and ensure consistent, professional communication.
5. Engage with Key Instagram Accounts – Purposefully comment and connect with vendors you want to work with.
6. Update Your Online Listings – Keep Google, The Knot, Zola, and other profiles fresh with recent photos and accurate info.
7. Clean Up Your Inbox – Unsubscribe, respond, and organize so nothing important gets lost.
8. Send Personalized Thank You Messages – Build lasting client relationships with thoughtful follow-ups.
9. Research Your Market – Identify venues, planners, and networking opportunities that align with your goals.
10. Set a Small, Focused 24-Hour Goal – Break big ambitions into bite-sized, doable tasks you can act on immediately.

Why This Matters:

Consistency is your secret weapon. You don’t need marathon work sessions to grow — you need focus, intention, and a plan for using those little windows of time. If you commit to even one of these 10 actions daily, you’ll start seeing momentum build fast.

Resources & Links Mentioned:

• Listen to the Sunday Night Prep episode for my weekly planning system
• Trello (for brain dumping and organizing projects)
• Canva (for branded templates)

Follow & Review:
If you loved this episode, please follow The Floral CEO Podcast and leave a review. Your feedback helps more florists find these tips and grow their dream businesses!

Connect with Me:
Instagram: @‌thefloralceo
Website: floralceo.com