The Floral CEO

Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I’m sharing 10 practical, actionable things you can do in short bursts — just 20 minutes — that will move the needle in your business, even on your busiest weeks.

Whether you’re juggling weddings, a day job, kids, or farm chores (🙋‍♀️), these strategies will help you work smarter, not harder. From relationship-building to optimizing your online presence, you’ll learn how small, consistent actions add up to big wins.

What You’ll Learn in This Episode:

1. Brain Dump for Clarity – Get your ideas, to-dos, and big goals out of your head and onto paper or Trello so you can act on them.
2. Email or DM a Planner/Venue – Build genuine connections that lead to steady referral business.
3. Create Canva Templates for Core Services – Make branded, plug-and-play graphics that communicate your offerings clearly.
4. Write Email Templates for Common Inquiries – Save time and ensure consistent, professional communication.
5. Engage with Key Instagram Accounts – Purposefully comment and connect with vendors you want to work with.
6. Update Your Online Listings – Keep Google, The Knot, Zola, and other profiles fresh with recent photos and accurate info.
7. Clean Up Your Inbox – Unsubscribe, respond, and organize so nothing important gets lost.
8. Send Personalized Thank You Messages – Build lasting client relationships with thoughtful follow-ups.
9. Research Your Market – Identify venues, planners, and networking opportunities that align with your goals.
10. Set a Small, Focused 24-Hour Goal – Break big ambitions into bite-sized, doable tasks you can act on immediately.

Why This Matters:

Consistency is your secret weapon. You don’t need marathon work sessions to grow — you need focus, intention, and a plan for using those little windows of time. If you commit to even one of these 10 actions daily, you’ll start seeing momentum build fast.

Resources & Links Mentioned:

• Listen to the Sunday Night Prep episode for my weekly planning system
• Trello (for brain dumping and organizing projects)
• Canva (for branded templates)

Follow & Review:
If you loved this episode, please follow The Floral CEO Podcast and leave a review. Your feedback helps more florists find these tips and grow their dream businesses!

Connect with Me:
Instagram: @‌thefloralceo
Website: floralceo.com

Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies that have helped her book weddings and grow her brand — without spending a dime on Google or Facebook ads.

Whether you’re just starting out or trying to book more clients, these tips will help you get visible, connect with your ideal couples, and build a thriving floral business — all while keeping your costs low.

Here’s what you’ll learn in this episode:

1. Maximize Social Media – Create consistent, visually appealing, shareable content that gets noticed. Use location tags, vendor tags, and behind-the-scenes posts to expand your reach.
2. Leverage Word of Mouth & Referrals – Build strong relationships with planners, venues, and vendors to drive client recommendations.
3. Collaborate Locally – Partner with photographers, venues, and other wedding pros for styled shoots, events, or in-kind arrangements that put your work in front of new audiences.
4. Boost SEO with Blogging – Share venue-specific and design-focused blog posts that attract couples searching online.
5. Start Email Marketing for Free – Use a simple lead magnet and free tools like Mailchimp to nurture leads and stay top of mind.

These strategies prove you can grow your wedding floral business with creativity, consistency, and connection—not just ad spend.

🌸 Resources & Links:

• Join the Floral CEO Mastermind: floralceo.com/mastermind
• Follow Jen on Instagram: @‌TheFloralCEO

💬 Your Turn: Which of these five marketing strategies will you try first? Tag Jen on Instagram and share your plan!

Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, why it happens, and the 10 practical strategies you can implement to prevent it. After a marathon wedding weekend with a massive hanging installation and no teardown help, Jen hit a wall and realized just how crucial it is to manage your energy, boundaries, and systems before burnout takes over.

You’ll learn:

• How to identify your burnout threshold and why knowing it is key to a sustainable business.
• 10 strategies to avoid wedding burnout, including batching tasks, outsourcing help, and automating repetitive processes.
• The importance of blocking recovery days and prioritizing your health to recharge between big events.
• How saying “no” with conviction to clients and jobs that don’t align can save your sanity and energy.
• Why celebrating your wins and reflecting on your work can restore joy and purpose in your floral business.

Whether you’re a seasoned wedding florist or just stepping into larger events, these tips will help you stay energized, prevent burnout, and fall back in love with your floral business—even in the busiest seasons.

🌸 Resources & Links:

• Join the Floral CEO Mastermind for ongoing support, systems, and coaching: floralceo.com/mastermind
• Follow Jen on Instagram: @‌TheFloralCEO

If this episode resonates, tag Jen on Instagram and share which strategy you’re implementing to avoid burnout this wedding season!

As floral business owners, we’re constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment will actually pay off?

In this episode of the Floral CEO Podcast, I’m breaking down the investments that completely changed my floral business—and the ones I absolutely regret. After spending well over $100K on tools, education, and support, I’ve learned which investments create freedom, revenue, and growth… and which ones are just expensive mistakes.

If you’ve ever felt stuck wondering if you should buy a course, pay for ads, hire help, or sign up for new software, this episode will give you clarity.

What You’ll Learn in This Episode:

• ✅ The best business investments that skyrocketed my growth as a wedding florist
• ⚠️ The common mistakes florists make that cost time and money
• 💡 How to evaluate if a course, program, or tool is truly worth your investment
• 👥 Why hiring the right help can multiply your income and reduce burnout
• 📊 My simple 3-step framework for making smart financial decisions in your floral business

Why This Episode Matters for Florists:

Running a profitable wedding floral business is about more than designing beautiful flowers—it’s about making strategic investments that save you time, increase your capacity, and move the needle in your business. Whether you’re debating a new subscription, online course, or marketing campaign, this episode will help you avoid wasting money and focus on what truly grows your business.

Resources & Links Mentioned:

• 🌸 Floral CEO Mastermind – Join the program where florists learn how to scale to 6-figures and beyond floralceo.com/mastermind
• 📱 Follow me on Instagram @‌TheFloralCEO for floral business strategies
• 🎧 Listen to past episodes for tips on pricing, systems, and scaling your wedding floral business

There’s a growing conversation online about how “being a wedding florist sucks.” But here’s the truth—I love being a wedding florist! 💕 In this episode, I’m breaking down 10 practical ways to make the wedding floral business feel lighter, more sustainable, and more profitable. From building a reliable team and outsourcing tear-downs, to batching your workflow and curating the work you actually want, I’ll show you how to turn wedding weekends from burnout to bliss.

Whether you’re feeling overwhelmed or just want to prevent future burnout, these strategies will help you fall in love with your business again.

What You’ll Learn in This Episode:

• ✅ How to take strategic weekends off without tanking your bookings
• ✅ Why curating the work you love leads to better clients & less stress
• ✅ The importance of building a support system & a florist community
• ✅ Pricing and system tips to stop resentment and boost profitability
• ✅ How to create boundaries that make your business sustainable

If you’ve ever felt exhausted or frustrated with wedding florals, this episode is your permission slip to make it feel good again! 🌸✨

🎧 Listen to Episode: Floral CEO Podcast
🌐 Learn more about the Floral CEO Mastermind: floralceo.com/mastermind

In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 60-foot hanging floral installation. From calculating square footage to choosing the right mechanics, ordering product, and budgeting for fun flower finds, Jen shares the exact systems she uses to keep big wedding weeks stress-free.

Whether you're designing your first large install or scaling your floral business, this episode is packed with real-world insight and time-saving tips. Learn how Jen prepares her team, plans her floral recipes, and sets herself up for a smooth, successful event—all while keeping her sanity intact.

What You'll Learn:

• How to break down a complex install by square footage
• The floral mechanics Jen uses (and why she skips paddle cages)
• How to stay within budget while still adding creative flair
• What’s on her pre-wedding prep checklist
• How to use systems to avoid wedding week chaos

Mentioned in This Episode:

• Holex for product ordering
• Floral CEO Mastermind: floralceo.com/mastermind

Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn’t always easy. In this episode, Jen pulls back the curtain on how she’s built a thriving freelance team that supports her weddings, events, and installations. From creating a welcoming studio environment to setting clear expectations and having those tough conversations when needed, you’ll walk away with actionable strategies to lead with confidence and kindness.

If freelancers are part of your business—or you want them to be—this episode will help you hire, train, and retain the right people so you can step fully into your role as the CEO.

🎧 What You’ll Learn in This Episode:
🌸 How to set the tone for a positive, productive freelance environment
🌸 Jen’s process for onboarding and managing freelancers with clear systems
🌸 Tips for giving constructive feedback without damaging relationships
🌸 Why creating payment policies upfront saves time and stress
🌸 Ways to empower your team to work independently so you can focus on growth

💡 Whether you’re bringing in your first freelancer or managing a team of 10+, this episode is packed with insights to help you build a support system that elevates your business—and your life.

🔗 Mentioned in This Episode:
🌟 Floral Rockstar Retreat – September 21-23 (tickets are going fast!)

✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨

Hello, flower friends! It’s Jen, and I am SO excited to share a dream-come-true announcement with you. The next Floral Rockstar Retreat is officially happening—and this time, it’s at my very own farm in Dennison, Minnesota! 🌿

This isn’t just any workshop—it’s the exact experience I envisioned years ago when we started looking for the perfect farm property. And now, it’s coming to life September 21st-23rd.

Here’s what you can expect:
💐 Hands-on design workshops
📸 A full styled shoot with gorgeous installations and still lifes
🌾 Time to reconnect with your creativity and recharge your soul
🍷 Community dinners and farm-to-table vibes under the stars
🛏️ Optional glamping on the farm for the full experience

This retreat is for florists who are ready to elevate their artistry, build confidence in their designs, and be inspired by the beauty of Minnesota farm life.

🎟️ Spots are limited! Learn more and grab your ticket at http://floralceo.com/workshop .

It’s time to step into your floral rockstar era. Are you coming?

LINKS & RESOURCES:
🌸 Learn more floralceo.com/workshop
🌸 Follow Jen on Instagram: @‌floralceo

RATE + REVIEW THE PODCAST
Love the show? Leave a review wherever you listen to podcasts—it helps more florists step into their CEO era!

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. 

Jen shares her personal journey and insights into implementing this financial system in her floral business. Learn about the essential buckets for managing your revenue, including income, tax, owner's compensation, profit, and operating expenses. 

Jen also discusses the significance of keeping your business financially healthy and the importance of supporting yourself as an entrepreneur. Whether you're a seasoned florist or just starting out, this episode is packed with valuable advice for running a profitable floral business.

00:00 Introduction to the Floral CEO Podcast
00:14 Diving into Profit First
00:57 Understanding the Profit First System
01:59 Setting Up Your Buckets
02:57 Simplifying the Tax Bucket
04:44 Owner's Compensation Explained
06:09 The Importance of the Profit Bucket
09:00 Operating Expenses and OPEX Account
11:38 Managing Multiple Accounts
14:45 Expense Audits and Financial Adjustments
22:39 The Role of Profit in Business Growth
30:37 Final Thoughts and Encouragement

As a small business owner, no one tells you how lonely entrepreneurship can feel.

When you leave a team environment, a corporate office, or even a busy retail shop, you lose something important: community. Suddenly, it’s just you. You’re making all the decisions, carrying the weight of the challenges, and often celebrating wins alone too.

In this episode, Jen opens up about her own experience with loneliness in her floral business and how she built a supportive network that not only helped her business grow but also made the journey less isolating.

If you’ve ever craved connection, accountability, or just someone to talk shop with—this episode is for you.

🌸 What You’ll Learn in This Episode:

• Why loneliness in entrepreneurship is so common (and so unspoken)
• How isolation can affect your creativity and momentum
• Practical ways to find your community as a florist or creative entrepreneur
• Why investing in support and connection is the ultimate business strategy

💡 Whether you’re dreaming of a group that “gets it” or just want to feel less alone as you grow, this episode will inspire you to take your next step toward building a supportive circle.

✨ You don’t have to do this alone, flower friend. Let’s talk about how to find your people.

🎧 Listen now on Apple Podcasts, Spotify, or your favorite podcast app.

👇 Join the conversation: Have you ever felt lonely running your business? DM me @‌thefloralceo—I’d love to hear your story.

📌 Links & Resources Mentioned in This Episode:

• Join the Floral CEO Mastermind → thefloralceo.com/mastermind
• Follow me on Instagram → @‌thefloralceo