The Floral CEO

If you’ve been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU.

✨ I’m breaking down 7 things that could be sucking your business energy dry, like:
💡 The comparison trap (scrolling yourself into self-doubt)
💡 Operating without systems (hello chaos)
💡 People-pleasing and overcommitting (at the expense of your sanity)
💡 And more.

📝 Plus, I’m sharing actionable steps to shift your energy, regain momentum, and show up as the bold, unstoppable CEO your business needs.

🌿 Because when your energy changes, your results change.

🎧 Tune in now and let’s get your sparkle back. Link in bio!

#FloralCEOPodcast #FloralBusinessTips #WeddingFlorist #FloristLife #BusinessGrowth #WeddingBusiness

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she’s done nine weddings and a funeral in a single weekend!).

Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises and ensure a stress-free day. From timelines to linen logistics and end-of-night flower plans, this minisode is packed with practical tips to help you execute weddings like a pro.

💡 Whether you’re a seasoned florist or just starting out, these questions could save you hours of time, stress, and unnecessary trips.

🎧 Tune in for Jen’s must-ask questions and learn how to communicate like a CEO florist.

✅ 3 Key Takeaways

1. Clear communication is everything – Always confirm setup details with the client, planner, and venue to prevent day-of surprises.
2. The “Day Of Recap” sheet is a game-changer – Use it to outline timelines, rentals, and end-of-night flower plans for both your team and the client.
3. Don’t be afraid to push back on tight timelines – It’s better to address unrealistic expectations upfront than to risk disappointing your client on their wedding day.

In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the floral industry or have decades of experience, chances are you’ve undervalued your time and talent at some point.

Jen shares the honest truth about what she’s seen in coaching florists across the country: underpayment is rampant. But it doesn’t have to be your story. Learn how to shift your mindset, structure your business for profit, and finally start paying yourself what you deserve—consistently.

What You’ll Learn:
💵 Why so many florists aren’t paying themselves (and what to do about it)
🌼 The mindset blocks that keep creatives under-earning
📈 How to prioritize profit and value your time
💡 The first step to becoming a paid CEO in your business
👩‍💻 Why paying yourself is the foundation of sustainability

Timestamps:
[00:00] Welcome and gratitude for the rebrand feedback
[01:30] Why it’s time to talk about money
[02:00] The hard truth: many florists aren’t paying themselves
[03:00] Common patterns Jen sees in her coaching clients
[04:30] How undervaluing your time hurts your business
[06:00] First steps to changing your money mindset
[08:00] Building systems that prioritize paying you
[10:00] Invitation to join the Floral CEO Mastermind

Quotes to Share:
💬 “If you’re not paying yourself, you don’t have a business—you have an expensive hobby.”
💬 “You deserve to make money doing what you love. Period.”
💬 “Being a CEO means making sure YOU get paid first—not last.”

Resources & Links:
🌿 Join the Floral CEO Mastermind
📲 DM Jen on Instagram @‌thefloralceo
📝 Share your story and leave a review to help more florists step into CEO mode

Call to Action:
Ready to stop underpaying yourself and start running a profitable floral business? Tune in, take notes, and take action. Join Jen inside the Floral CEO Mastermind for the support and systems you need to grow a business—and a life—you love.

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it’s time for florists everywhere to claim profitability, confidence, and fulfillment in their business and life.

Jen celebrates 30 years in the floral industry and reflects on how her journey, her farm, her family, and her role as a coach have shaped this moment. She invites you to step into a version of your business that is sustainable, joyful, and profitable—and she’s here to help you make it happen.

What You’ll Learn:
🌸 Why the Floral Hustle podcast is evolving into The Floral CEO
🧠 The mindset shift from “florist” to “floral CEO”
💸 Why time is a currency—and how to spend it wisely
🔥 The power of personal development and intentional growth
🤝 Why stepping into community and coaching changes everything

Quotes to Share:
💬 “Time is a currency—and florists need to start spending it like CEOs.”
💬 “Hustle got you started. Now it’s time to step into your power.”
💬 “This isn’t just about flowers. It’s about building a life that lights you up.”
💬 “Whatever life you want—you can make it happen.”

Resources & Links:
🌿 Learn more about the Floral CEO Mastermind
📲 DM Jen on Instagram @‌thefloralceo
📝 Leave a review and share what this new podcast era means to you!

Call to Action:
If you're ready to go from underpaid and overwhelmed to bold, empowered, and profitable—this is your podcast. Join Jen in celebrating the new direction by subscribing, reviewing, and sharing The Floral CEO Podcast.

Thank you, flower friend. Here’s to the next chapter 🌸

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution, breaking down how big goals become achievable when you truly believe that everything is figureoutable.

Jen gets real about self-doubt, building a business that supports the life you want, and the SMART goal framework she uses to go from dream to done. Whether you want to leave your corporate job, book higher-budget weddings, or just finally draft that one email—you’ll leave this episode feeling fired up and fully capable.

What You’ll Learn:
🌿 Why dreaming big isn’t “unrealistic”—it’s the first step
📆 How to define SMART goals for your floral business
🧠 Why your subconscious beliefs impact your results more than your words
🪜 How to break big goals into baby steps that get done
📊 Tools and mindset shifts that make goal execution simpler

Tools & Resources Mentioned:

• 💻 Trello – free project management software Jen uses
• 🤖 ChatGPT – to brainstorm, write emails, and simplify all the things
• 🌸 Floral CEO Mastermind – Jen’s signature program for florists ready to grow

Quotes to Share:
💬 “Everything is figureoutable—and I’ve got a baby goat to prove it.”
💬 “Big goals don’t need to be scary. They need to be visible.”
💬 “You don’t need to do it all today. Just chip away.”

Call to Action:
🌟 Want help turning your big floral business dreams into reality? Join Jen in the Floral CEO Mastermind and get the support, tools, and community to make it happen.

In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your business to new heights. Whether you're dreaming up bold installations with tennis balls and pickleball rackets or just trying to break free from the Pinterest copycat rut, this episode is your reminder that creativity = currency.

Jen walks you through real-life examples, her own creative planning process, and how one florist in the Floral CEO Mastermind reignited her momentum (and revenue) with fresh ideas and excitement.

What You’ll Learn:
🌸 The difference between an order taker and a true floral designer
🎨 How creativity attracts bigger weddings, higher-end planners, and more opportunities
💡 Tips to ideate beyond the Pinterest board and wow your clients
💬 Why enthusiasm sells—and how to use it to book your dream clients
📈 How elevating your creative energy can shift your whole business

Key Takeaways:
✔️ Creativity isn’t a luxury—it’s a business strategy
✔️ Enthusiasm is contagious and helps close sales
✔️ Your ideas are worth charging for
✔️ Clients crave leadership and fresh concepts—be their go-to visionary

Resources Mentioned:
🌸 Join the Floral CEO Mastermind – For florists ready to lead with creativity and get paid accordingly.
📱 Follow Jen on Instagram: @‌thefloralhustle

Quotes to Share:
💬 “You’re not just a florist—you’re a floral designer. Step into that.”
💬 “Creativity is what makes the big jobs come your way.”
💬 “If you’re not excited about your own ideas, how can a client be?”

In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal experiences—ranging from moving house, caring for her children and pets, to juggling weddings and leadership roles—she discusses how overwhelming life can become when you’re wearing all the hats.

Jen offers powerful mindset shifts, communication strategies, and tactical tools to help florists and creative entrepreneurs reset, manage expectations, and get back to their best selves. This episode is a permission slip to feel what you’re feeling and take action that protects your peace and sanity.

📝 Key Topics Covered

1. The Reality of Hitting Your Max

• Jen shares her personal chaos: selling a house, moving stress, pet health issues, and business commitments.
• She normalizes overwhelm and reminds us: it’s okay to feel this way.

2. The Myth of “Having It All Together”

• Society often tells us stress is shameful.
• Jen calls BS: entrepreneurship is messy, and admitting struggle is brave.

3. The Many Hats of a Florist

• CEO, CFO, accountant, order processor, designer, marketer, client communicator—and more.
• This immense mental load makes overwhelm common and expected.

4. Hitting the Reset Button

• Jen’s reset approach begins with expectation management.
  • Set out-of-office replies during busy seasons.
  • Communicate realistic follow-up times (even if it’s 5–7 days).
  • Don’t leave clients guessing—set expectations up front.

5. Setting Boundaries Without Guilt

• It’s okay to say you’re unavailable—even if technically you’re not booked.
• Guilt is not a good reason to overextend.
• Saying no allows you to operate from a place of peace and purpose.

6. Honest Communication With Loved Ones

• Stop saying “I’m fine” if you’re not.
• Share what’s really going on to avoid miscommunication or unexpected emotional blow-ups.
• Ask for space and understanding when you’re feeling maxed out.

7. Talk with Your Partner or Closest People

• These people have the most power to affect your emotional state.
• Clearly explain your mental and emotional bandwidth.
• Don’t assume they know—tell them.

8. Lean on Systems: Calendars & Sunday Prep

• Use your calendar to track everything—Google Calendar is Jen’s go-to.
• Have a weekly prep system (Jen recommends Sunday night rituals).
  • Get your household on the same page.
  • Avoid becoming the “question and answer department.”

💡 Key Takeaways

• It’s okay to feel overwhelmed. Your feelings are valid and real.
• Managing expectations and setting boundaries can dramatically ease stress.
• Saying no is not selfish—it’s strategic.
• Communication is everything. Be honest with your clients and loved ones.
• Prep and systems save sanity. Use calendars and weekly planning to stay ahead.
• You don’t have to go it alone. Support makes a difference.

📣 Mentioned in This Episode

• WIPA Town Hall – Jen’s role as a founding steering committee member and how that added to her stress load.
• Sunday Night Prep Episodes – Past episodes on how to set up your week for success.
• The Floral CEO Mastermind – A community for florists offering both life and business coaching.

💬 Quotes to Remember

🎧 Listen Now

You can listen to Feeling Overwhelmed as a Florist on your favorite podcast platform or at thefloralhustle.com.

Ever scroll through Instagram and feel like everyone else is fully booked while you’re sitting with an empty inbox? In this raw and relatable minisode, Jen talks through the all-too-common spiral of comparison that florists face—especially during slower seasons.

You’ll learn how to shift your mindset, audit your systems, and get back into action mode with confidence. From improving your response time to posting with purpose, this is your pep talk to stop doom scrolling and start owning your path to success.

What You’ll Learn:
📱 How to stay grounded when Instagram triggers imposter syndrome
💸 Why beautiful work doesn’t always mean profitable business
🌟 The key question to ask yourself about florists you admire
📬 A reminder to audit your booking process and fix slow response times
🚀 What to do right now to increase bookings without panic

Timestamps:
[00:00] The Instagram spiral and why it hits so hard
[01:15] Are they even making money? (And does it matter?)
[03:00] The reminder: your work is amazing too
[04:00] Think strategically: who do you actually want to be?
[05:00] The real secret behind booked-out florists: a solid plan
[06:00] Audit your marketing, social media, and response time
[07:30] Clients don’t wait forever—speed and professionalism matter
[08:30] Final mindset shifts to reframe your comparison trap

Key Takeaways:
✔️ Instagram is a highlight reel, not the full story
✔️ Comparison steals your momentum—choose strategy instead
✔️ Your communication process is your brand experience
✔️ You already have the talent—now match it with intentional action

Resources Mentioned:
🌸 Join the Floral CEO Mastermind – For florists ready to stop guessing and start growing.
📱 Follow Jen on Instagram: @‌thefloralhustle

Quotes to Share:
💬 “Your Instagram envy might be directed at someone who isn’t even profitable.”
💬 “You already know your work is beautiful—now make your systems just as strong.”
💬 “If you're slow to respond, how can a client book you?”

Do you really know if you’re pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money.

Whether you’re brand new or a seasoned florist, Jen’s no-fluff advice will help you gain confidence, price with intention, and finally build the profitable business you deserve.

What You’ll Learn:
💸 Why pricing with your feelings is costing you your profits
📦 The true cost of “just charging for gas” on wedding deliveries
💥 How to properly account for labor—twice
📊 The danger of ignoring profit margins (and how to fix it)
🧾 Why outdated pricing could be silently draining your revenue
🌸 How to use base pricing and recipes to make quoting easy

Quick Fix Checklist:
✔️ Stick to your pricing formula—always
✔️ Charge setup and delivery fees based on effort, not gas
✔️ Include making labor + setup labor as separate charges
✔️ Review and update your pricing every 6 months
✔️ Don’t settle for “cheap” work you can’t be proud to post

Resources Mentioned:
🌿 Join the Floral CEO Mastermind – Pricing tools, coaching, and support to help you build a profitable floral business
📲 Follow Jen on Instagram: @‌thefloralhustle

Quotes to Share:
💬 “If you’re not making money, you don’t have a business—you have a very expensive hobby.”
💬 “No wedding is so pretty that I’ll do it for free.”
💬 “You deserve to be paid for your time, your talent, and your effort.”

Ever feel like doing absolutely nothing—even when your to-do list is screaming? In this week’s minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether it’s wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram your mindset, and take aligned action—even when you’re feeling stuck.

This is your kick-in-the-pants reminder that motivation isn’t something you wait for—it’s something you create.

In This Episode, Jen Talks About:
🌸 Why your brain resists change and keeps you “safe” in inaction
🧠 How your self-talk shapes your results (and how to fix it)
🔥 The power of embodying your next-level self NOW
📅 How she plans for wildly productive weekends—on purpose
💪 Why being relentless is not arrogance—it’s survival as a CEO
🐐 Oh, and how to wrestle a goat if needed (because… farm life)

Key Takeaways:
✔️ Stop saying “I suck at…”—your subconscious is always listening
✔️ Speak as if success is inevitable and your schedule will follow
✔️ Don’t rely on fleeting motivation—build momentum with structure
✔️ Start small, build confidence, and celebrate micro-wins
✔️ You can be unstoppable, even on the messiest of days

Resources & Links:
🌿 Join the Floral CEO Mastermind – Weekly strategy, monthly life coaching, and a community of florists who GET it.
📲 Follow Jen on Instagram: @‌thefloralhustle