The Floral CEO

00:00 Introduction and Revenue Insights
01:40 Custom Funeral Arrangements
04:30 Creative Proposal Planning
05:55 Silk Flowers and Designer's Choice
11:04 A La Carte Flowers and Final Thoughts

This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting—and how it's not magic, it's momentum. From buying a farm and welcoming new animals (including alpacas and a miniature donkey!) to building the life and business she once only dreamed about, Jen opens up about how dreaming big, getting the right support, and taking aligned action creates real, tangible change.

If you're feeling stuck, discouraged, or unsure of how to move toward your goals, this episode will give you a powerful reminder: you don't have to stay where you are. You can build the life you dream of—and it starts today.

🌟 What You’ll Learn:

• What true manifesting really means (it's not just "wishing")
• Why support systems (partners, coaches, communities) matter so much
• How to spot and overcome limiting beliefs around money, success, and worthiness
• Why small daily actions create your “ripple” toward the life you want
• How to know if you’re out of alignment—and how to course-correct
• A heartfelt reminder that your dreams are not “too big” or “too much”
• Real talk on why a supportive environment accelerates your growth

🌸 Key Mindset Shift:
Your dream life doesn't just appear — you build it, piece by piece, by changing your thoughts, your expectations, and your surroundings.

💬 Favorite Quote from Jen:
"Success becomes inevitable when you surround yourself with people who are in the pursuit of something bigger."

✨ Want to Grow With Support?
If you're ready to dream bigger, build smarter, and finally have the community you deserve, join the Floral CEO Mastermind!
👉 http://thefloralhustle.com/mastermind

This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you’ve ever wondered how to prioritize when everything feels urgent, this is the episode for you.

Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success when perfection isn’t possible. Whether you’re a full-time florist, a side hustler, or a parent balancing it all, this is your permission slip to rest, refocus, and crush your goals one step at a time.

🌟 What You’ll Learn:

• How to prioritize your time for maximum impact
• Jen’s real-life “hierarchy of tasks” to avoid overwhelm
• The importance of rest—and why it is productive
• How to create mental wins with systems like Trello
• Tips for batching your time and using “theme days”
• How to shift your mindset from perfection to progress
• Why you must take care of yourself first
• A behind-the-scenes peek at Jen’s own week (it’s A LOT!)

🧠 Mindset Reminder:
Even if your to-do list isn’t done, you are doing enough. Your success doesn’t have to look like anyone else’s—especially not what you see on Instagram.

🌸 Want More Support?
Join Jen’s Floral CEO Mastermind—a high-touch, life-giving space for florists who want to grow, feel supported, and actually love their business.
👉 http://thefloralhustle.com/mastermind
or DM Jen @‌thefloralhustle on Instagram to learn more!

In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.

She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the emotion and experience behind the design—not just the flowers—helps close the deal.

🌟 What You'll Learn:

• Why selling the story behind an installation is essential
• How to craft head-turning concepts that clients say YES to
• What words to use when describing your designs to sound elevated and polished
• How Jen uses Pinterest/Instagram as an “idea factory” for creativity
• The power of being an "idea house" for clients (and how it helps you stand out)
• The importance of matching your proposal visuals to the price point
• Real examples from Jen’s recent workshop on cultural wedding designs

📅 Save the Date:
Jen’s next Floral Rockstar Retreat is happening August 17–19 at her new Minnesota farm! Get ready for two immersive days of creative floral design, business elevation, and, yes, chickens.

📲 Connect & Learn More:
➡️ Follow Jen on Instagram @‌thefloralhustle

In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence.

If you've ever needed a reminder that your dreams are possible and that you’re more powerful than you think, this one’s for you.

🧠 Topics & Lessons Covered:
🌱 The power of patience: “If it’s not a heck yes, it’s a heck no.”
🏡 Manifesting the dream: Closing on the farm and seeing years of vision come true
🧭 Your dream isn’t selfish—it can create ripples of impact
🪞 You are a mirror to your children, your clients, and your community
💬 Why you must ask clarifying questions in your business
🚫 The importance of standing up for yourself when boundaries are crossed
🌸 How comparison (hello, fraudy feelings) can be flipped into gratitude and perspective
🔍 Why being curious and asking questions can lead to unexpected blessings
💖 You don’t need to impact thousands to make a difference

🌟 Notable Quotes:

🎧 Why You Should Listen:
This episode is full of real talk and raw lessons from behind the scenes of a successful florist and coach. Whether you're chasing a big dream, struggling with client boundaries, or just trying to stay confident in a sea of comparison, Jen’s insights will hit home and lift you up.

📌 Action Step:
Take one dream, no matter how big or small, and start talking about it like it’s inevitable. Start showing up for it like it’s already on its way.

🛠️ Resources Mentioned:
🌸 The Floral Hustle Coaching Page
🌻 Upcoming Floral Rockstar Retreat on the Farm – stay tuned for details!
📩 thefloralhustle.com

📲 Stay Connected:
Instagram → @‌thefloralhustle
Website → www.thefloralhustle.com
Subscribe, Rate & Review — Your reviews help the show grow!

Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn’t as full as you’d hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one.

Whether you're brand new or have been in business for years, this episode will help you stop spiraling and start strategizing.

🧰 In This Minisode, You’ll Learn:
✔️ Why feeling stressed about bookings is normal—but panic is not the answer
✔️ How to audit and adjust your website, IG, and follow-up systems for better conversions
✔️ Creative visibility tactics (like date availability graphics & story engagement)
✔️ How to reconnect with old leads that might still book
✔️ A mindset shift from “I’m behind” to “I’m pivoting”
✔️ Networking and mini gift ideas that win over planners and venues
✔️ Limited-time promos to fill your slower months fast
✔️ Why “no one’s coming to save you”—and why that’s actually empowering

💬 Floral Hustle Takeaways:
✨ Strategy books weddings, not stress
✨ Consistent, intentional action leads to results
✨ Show up, get seen, and ask for the booking
✨ “You are not behind—you’re just at a pivot point.”

🔥 Action Challenge:
Pick ONE idea from today’s episode and implement it today—whether it’s emailing a planner, posting your availability, or revisiting old leads.

🎁 Bonus Freebie:
📥 Grab the FREE Social Media Guide for Florists
http://thefloralhustle.com/social

💡 Related Episodes:
🎧 Handling Difficult Pricing Conversations
🎧 Base Recipe Pricing 101
🎧 How to Book More Weddings with Instagram

📲 Stay Connected:
Instagram → @‌thefloralhustle
Website → www.thefloralhustle.com
Subscribe & Leave a Review — It helps other florists find the pod!

The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams.

You’ll learn how to position yourself as a problem-solver (not a panic-spreader), reframe sticker shock, and educate clients on real-world floral costs—all while maintaining your boundaries and your sanity.

🧰 In This Episode, Jen Covers:
✔️ How to reframe pricing convos so clients feel supported (not blindsided)
✔️ A step-by-step script to handle unrealistic expectations with kindness
✔️ How to use phrases like “value-based blooms” to educate without overwhelming
✔️ The power of setting pricing anchors early using your brochure
✔️ When to ask: “Is your floral vision or your budget more important?”
✔️ How to channel creative thinking with airy design, pin frogs, and substitutions
✔️ Why your energy during the consult can make or break the sale
✔️ How to avoid fueling fear about tariffs—and instead build trust with humor + honesty

🌼 Flower Hustle Wisdom:
✨ “You’re not here to be an asshole. You’re here to educate.”
✨ “Don’t say cheap—say value-based.”
✨ “Choose peace. Choose to be a solution provider.”
✨ “Enthusiasm and excitement can overcome pricing objections.”

• 🌸 Join the Floral CEO Mastermind: thefloralhustle.com/mastermind

💬 Connect with Jen:
📸 Instagram: @‌thefloralhustle
💻 Website: www.thefloralhustle.com
🎙️ Subscribe & Leave a Review to help more florists grow their dream biz!

Feeling overwhelmed, frustrated, or like the rug’s been pulled out from under you? You’re not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it’s unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing 😳).

If you’ve been spiraling over what's out of your control, this episode gives you the mindset tools and strategies to take your power back. Jen offers simple, actionable tips that can help you reset, reframe, and regroup—so you can run your business from a place of grounded confidence and not chronic anxiety.

🧘‍♀️ What You'll Learn in This Episode:

• Why Jen claps her hands and says “I don’t do overwhelm” (and how it actually helps)
• How to pattern-interrupt spiraling thoughts and shift back into problem-solving mode
• Practical ideas to reset—like detoxing your inbox, muting draining accounts, and having hard convos
• Why everything is “figureoutable” (thanks, Marie Forleo!)
• The power of feedback loops and how to give/receive feedback in business with grace
• How to tell when your support system is fueling vs. draining you
• The connection between energy and success—and why Jen believes your vibe predicts your outcome

🛠️ Resources & Tools Mentioned:

• Marie Forleo’s "Everything is Figureoutable" philosophy
• Jen’s mantra: “I don’t do overwhelm.” (Feel free to borrow it!)
• The Floral CEO Mastermind – A space to get support, find your people, and take confident action in your business.

In this week’s episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’s not about going viral overnight or chasing likes. It’s about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.

Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what’s really working in her business when it comes to building visibility and booking weddings through the platform. She also covers what not to do, how to shift your mindset when comparison creeps in, and the best ways to connect with venues, planners, and vendors who can help you grow.

📌 In This Episode, You’ll Learn:

• Why Instagram is a long game (and why that’s okay)
• How to stop letting imposter syndrome run your social media strategy
• What content pillars are and how to use them
• How to build trust and likability with potential clients
• The difference between consuming and creating on Instagram
• Tactical ways to book weddings directly through IG
• How to use tags, stories, and DMs to build vendor relationships
• Why strategic engagement is key—and how to do it in just 10 minutes a day
• Jen’s personal Instagram rituals that actually move the needle

💡 Free Resource:
Need help getting your Instagram strategy in shape? Download Jen’s FREE social media guide:
👉 http://thefloralhustle.com/social

🔥 Quote of the Week:
"Are you adding value—or just taking? Instagram is full of taking. Be the florist who gives."

📲 Let’s Connect:
Follow Jen on Instagram @‌thefloralhustle
DM Jen your biggest Instagram win or struggle—she loves to cheer you on!

Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less!

From receiving the call the day after Valentine’s Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I’m breaking down exactly how I made it happen (without losing my mind). If you’ve ever had a last-minute event come in hot, this episode is packed with tips to streamline your process and keep your cool.

What You’ll Learn:

✔️ My go-to process for tackling last-minute large-scale floral events
✔️ How to quickly create a design plan based on mood boards and walk-throughs
✔️ Where I sourced flowers (including orchids from Thailand & roses from auctions!)
✔️ Tools & platforms I used to pull it off (like Komet and Holex)
✔️ Why labor planning is just as important as flower ordering
✔️ Tips for staying calm and flexible—especially when snowstorms hit during prep!

Timestamps:

[00:00] The call that kicked off a 40K event with no florist, no plan, and no time
[01:00] Mood boards, walk-throughs, and design concepts in 24 hours
[02:30] Sourcing vases and building centerpiece tiers
[04:00] Getting budget approval + setting expectations
[05:15] How I used Holex and Komet to source thousands of stems
[07:00] Securing labor and building a time-based staffing plan
[08:30] Ordering orchids from Thailand & navigating snowstorm chaos
[10:00] Final steps: prepping in-studio, boxing 92 arrangements, and pulling it all off!

Resources & Links:

🌿 Want Support for Big Events Like This? Join the Floral CEO Mastermind: thefloralhustle.com/mastermind
📩 Got questions or last-minute event stress? DM me anytime on Instagram: @‌thefloralhustle

Related Episodes:

🎧 Easy-Peasy Pricing: Base Recipe Breakdown for Bouquets
🎧 From Dumpster Fire to CEO Mode – How to Reset When Life Gets Crazy
🎧 Becoming the Go-To Florist for Vendors, Venues, and More

Let’s Connect!

📸 Instagram: @‌thefloralhustle
💻 Website: www.thefloralhustle.com
🎙️ Enjoying the Podcast? Subscribe & leave a review—it helps more florists find us!

Takeaway:
Last-minute events don’t have to be overwhelming. With the right systems, tools, and mindset, you can pull off big things—beautifully and profitably. You've got this!