The Floral CEO

This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business.

From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It’s not about staying busy to prove your worth. It’s about building a life filled with beauty, meaning, and joy on your terms.

If you've ever struggled with feeling "not good enough," or if you're rethinking what a fulfilling life really looks like, this episode is your sign to pause, reflect, and redefine success.

In This Episode, Jen Shares:
🌸 Her lifelong journey with feeling unworthy—and how she’s healing
🌿 The pressures of hustle culture and why busy ≠ success
🐐 The realities (and hilarity) of farm life with animals, kids, and chaos
🎯 How her coaching and mastermind community fuel her joy
💡 Why success now means peace, connection, and alignment—not just productivity

Key Takeaways:
✔️ Your past doesn’t define your future—but it helps explain it
✔️ True success evolves and should feel good, not exhausting
✔️ Being around people with big goals can be life-changing
✔️ Your floral business can be the vehicle for your dream life
✔️ You deserve more than burnout—you deserve beauty, balance, and joy

Resources & Links:
🌸 Join the Floral Hustle Mastermind
📱 Follow Jen on Instagram: @‌thefloralhustle
🎧 More episodes of The Floral Hustle

Quotes Worth Sharing:
💬 “I can’t define success by busy anymore.”
💬 “Your floral business can change your life. It can change you.”
💬 “You deserve a beautiful, amazing life—and it doesn’t have to be earned by burnout.”

Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.

If you’re spending hours on low-value tasks and wondering why you’re burnt out, this episode will help you shift into true CEO mode. You’ll learn how to audit your to-do list, protect your creative energy, and invest time where it actually pays off.

In this episode, we cover:
✔️ What qualifies as high-value vs. low-value tasks
✔️ How to stay in your “zone of genius”
✔️ The surprising power of flower friends and support systems
✔️ Why even first-time wedding bookings deserve delegation
✔️ How to audit your time for better business results

Whether you're designing solo or managing a team, this is your reminder that you are the CEO—and it’s time to start acting like it.

Timestamps:
[00:00] Welcome + a wild week behind the scenes
[03:45] The difference between high-value and low-value tasks
[07:00] Jen’s “zone of genius” and why yours matters
[10:10] Delegating, outsourcing, and why it’s never too early
[14:20] Support systems: The power of your flower community
[18:00] Take a task audit: Are you busy or building something?
[21:15] Final thoughts: protect your magic, protect your time

Links & Resources:
🌸 Join the Floral Hustle Facebook Group
🌿 Check out the Floral CEO Mastermind
📲 DM me on Instagram with your biggest aha! – @‌thefloralhustle

Related Episodes You’ll Love:
🎧 How to Get More Wedding Inquiries (and Actually Book Them)
🎧 Feeling Burnt Out? Here’s How to Reignite Your Passion
🎧 5 CEO Habits That Will Transform Your Floral Business

Let’s Connect:
📸 Instagram: @‌thefloralhustle
🌐 Website: http://www.thefloralhustle.com
🎙️ Don’t forget to subscribe and leave a review—your support helps more florists find this show!

In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you.

Jen walks through the different seasons of her life—from survival mode to creating space for podcasts, books, masterminds, and coaching—and explains why personal development isn’t a luxury… it’s a lifeline. She also shares actionable micro-habits, mindset shifts, and creative ways to invest in your growth without needing a ton of time or money.

What You’ll Learn:
🌸 Why Jen went from “I don’t have time” to “I don’t have time NOT to grow”
🌸 The baby steps that made a massive difference in her life and business
🌸 Journaling, affirmations, and visualizations that actually work
🌸 Free and low-cost ways to start your personal development journey
🌸 The importance of connection, community, and emotional wellness
🌸 How habit stacking can help you integrate growth into daily life
🌸 The mindset that makes success feel not just possible, but inevitable

Powerful Quotes:
💬 “Growth takes space—and you deserve to make that space for yourself.”
💬 “I used to think personal development was a luxury. Now I know it's survival.”
💬 “Visualization isn't just dreaming. It's rehearsing your success in advance.”

Resources & Links:
🔗 Join the Floral CEO Mastermind – Where community + strategy = transformation
🔗 The Floral Hustle Facebook Group – A free space for florists to ask, learn, and connect
🔗 Follow Jen on Instagram – For more mindset + biz tips

Ready to grow?
DM Jen on Instagram and tell her: What’s ONE small step you’re taking toward your best self this week?

In this week’s minisode of The Floral Hustle, Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency. From booking weddings to growing your network and leveling up your mindset, consistency is the not-so-glamorous yet absolutely essential ingredient.

Jen shares personal stories and coaching insights that show how taking consistent action (even small steps!) builds momentum, confidence, and results over time. If you’ve been feeling stuck, inconsistent with marketing, or unsure how to stay motivated—this pep talk is for you.

What You’ll Learn:
🌸 Why consistency beats short bursts of hustle every time
🌸 The “stretch goal” method Jen uses to build long-term habits
🌸 How to stop ghosting your goals when things get hard
🌸 Why your momentum stalls when you only act during the highs
🌸 The first thing to do if you don’t have a growth plan
🌸 How the Floral CEO Mastermind helps you stay consistent and accountable

Key Quote:
💬 “Success doesn’t come from going big once—it comes from showing up when no one’s watching, again and again.”

Links & Resources:
🔗 Join the Floral CEO Mastermind – Get consistent support, strategy, and community
🔗 Follow Jen on Instagram – Your behind-the-scenes floral biz BFF

Subscribe & Review:
If you loved this pep talk, hit follow and leave a review. Every share helps other florists grow with confidence and clarity.

In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson after a client balked at a $225 tall centerpiece. She dives deep into the psychology and math of floral pricing, why “cheap” isn’t the word to use (say “value-based” instead!), and how to build confidence by pricing for profit, not panic.

If you're feeling confused or frustrated about pricing—or underpaid for your talent—this episode is a must-listen.

🔑 Key Takeaways:

• Value-based language matters: Use terms like “value-based flowers” instead of “cheap” to elevate perception.
• Clients don’t know what flowers cost—pricing transparency helps.
• Your perception of “affordable” may be completely different from your client’s.
• Stick to your formulas: Jen explains her go-to pricing method (3x markup, double hard goods, + labor percentage).
• Labor isn’t optional—price it in. Tear downs, deliveries, installations all carry cost.
• Repurposing ≠ free: If you’re moving florals post-ceremony, charge for that time.
• Expenses add up: Car maintenance, freelancers, gas, rentals—it all cuts into your bottom line.
• Confidence is cash: Knowing your worth and standing firm attracts the right clients.

📌 Pricing Formula Recap:

1. Flowers: Wholesale cost × 3 (or more depending on your market/expenses).
2. Hard Goods: Double your cost (i.e., $7 vase → $14).
3. Labor: Add 25–35% of the subtotal (or more depending on setup complexity).
4. Delivery/Setup/Tear Down: Charge based on time, staff, venue logistics, and stress level (yes, that matters!).

💡 Resources Mentioned:

• ✅ Free Pricing Guide: http://thefloralhustle.com/pricing
• 💪 Floral CEO Mastermind: http://thefloralhustle.com/mastermind

In this episode of The Floral Hustle, Jen shares how intentional networking helped her book five weddings—and how you can build powerful relationships that grow your floral business. From connecting with planners to adding value for fellow vendors, she breaks down exactly how to build vendor relationships that actually lead to real bookings.

If you’ve ever felt awkward about networking or unsure how to approach vendor relationships, Jen walks you through simple, genuine ways to show up and serve others in your industry. You’ll hear how years of thoughtful touchpoints turned into high-paying referrals, why vendor trust is a referral goldmine, and how to make yourself memorable in any room.

What You’ll Learn:
🌸 Why networking isn't just for extroverts—and how to start
🌸 How Jen built a relationship over 3 years that led to 2 big bookings in one month
🌸 Ways to make yourself memorable with vendors and planners
🌸 How adding value (even in small ways) builds trust and connection
🌸 The real ROI of investing in relationships—even before they pay off
🌸 Why your network can become your biggest marketing asset

Key Quotes:
💬 “I wish we did more networking in our industry—because the referrals that come from true relationships are game changers.”
💬 “You never know when a connection you've nurtured will turn into a major opportunity. Sometimes it just takes time.”

Resources Mentioned:
🔗 The Floral CEO Mastermind – Join Jen’s community of floral business owners
🔗 Follow Jen on Instagram – Let’s connect and keep the conversation going!

Subscribe & Review:
Loved this episode? Make sure to follow, rate, and leave a review. Your support helps the podcast reach more flower friends just like you!

Episode Summary:
In this empowering episode, Jen dives into the power of unapologetic confidence and how it’s been the driving force behind building her dream life and thriving floral business. If you’ve ever found yourself playing small, over-apologizing, or waiting for “someday” to feel confident, this episode is your wake-up call. Jen walks you through why confidence isn’t optional, how to build it without being cocky, and the exact mindset shifts that changed everything for her—and can for you too.

What You’ll Learn:
🌸 Why confidence is a non-negotiable in business (and life)
🌸 The difference between confidence and cockiness
🌸 How to stop shrinking yourself to make others comfortable
🌸 The 3-step framework for building unshakable confidence
🌸 How micro-wins lead to major momentum
🌸 Why “thank you for your patience” is better than apologizing
🌸 Real-life moments where confidence defused client stress and built trust
🌸 Why mindset—not mechanics—is the key to real growth

Key Quote:
"Confidence isn’t cocky—it’s clarity. It’s knowing you deserve your dream life and showing up for it, fully and unapologetically."

Power Prompts for Listeners:
💥 What are you unapologetically confident about today?
💥 What affirmation can you record and listen to daily to rewire your mindset?

Mentioned in This Episode:

• Floral CEO Mastermind – the support, accountability, and strategy you need to level up
• Jen’s go-to affirmations for stepping into confidence
• Encouragement to DM Jen on Instagram and share your confidence declaration! @‌thefloralhustle

In this heartfelt and deeply personal Mother’s Day episode of The Floral Hustle, Jen opens up about her journey as a mother and business owner—from traumatic birth stories and parenting a child with autism, to managing chaos while building a multiple six-figure floral business. She shares unfiltered truths, emotional milestones, and the essential mindset shifts that helped her stop surviving and start thriving. If you’re a mom who feels like you’re doing it all and still falling short, this episode will leave you feeling seen, supported, and inspired.

What You’ll Learn:

• Jen’s raw story of motherhood, entrepreneurship, and everything in between
• How to stop building your business on “leftovers”
• The power of believing you deserve more—even while raising kids
• Why perfection isn’t the goal (and never was)
• The importance of asking for help—at home and in business
• How to have hard conversations with partners to get the support you need
• Why your kids can be part of your business story—not a reason to hide
• The value of celebrating wins, even the small (or hard-fought) ones
• Why giving yourself grace is not weakness—it’s strategy
• Jen’s mantra: “Everything is figureoutable”

Key Quote:
"You can't build a business on an empty cup—and your family needs you to be full."

Links & Resources:

• Join the Floral CEO Mastermind
• Listen to Jen’s past episodes on outsourcing and [creating space as a mom CEO]
• Follow Jen on Instagram: @‌thefloralhustle

Perfect For:
Florists, creative entrepreneurs, and any mom who’s ever wondered how to do it all—or realized she doesn’t have to.

In this empowering episode of The Floral Hustle, Jen revisits the power of outsourcing—not just as a business strategy, but as a lifeline for florists who are juggling weddings, kids, content, and chaos. From freelancers and social media help to bucket-washing and childcare, she breaks down real-life examples of how outsourcing key tasks can help you protect your energy, scale your business, and love your life more. If you're running on fumes and trying to do it all yourself, this episode is your permission slip to finally let go and grow.

What You’ll Learn:

• Why even 7-figure business owners don’t fully outsource their voice
• How to delegate social media without losing your brand voice
• The truth about freelancers vs. employees (and how to hire smart)
• Jen’s go-to tips for finding trusted teardown teams and bucket-washers
• The surprising ways outsourcing has helped her be a better mom
• The mindset shift needed to release control and still feel aligned
• Why outsourcing creates space—and why space creates success
• How part-time childcare helped Jen build a multiple six-figure business

Key Takeaway:
You can’t scale your business on an empty tank. Smart outsourcing creates the space you need to step into your CEO role—without sacrificing your creativity, family, or sanity.

Links & Resources:

• Apply for the Floral CEO Mastermind
• Follow Jen on Instagram: @‌thefloralhustle
• Tools mentioned: Planoly, Fiverr, Upwork, QuickBooks
• Related episodes: [How to Hire Freelancers for Your Floral Business], [Outsourcing as a CEO Florist]

In this episode of The Floral Hustle, Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler alert: it’s all about pricing transparency. Jen breaks down how this simple shift—openly sharing pricing and offering easy, a la carte-style ordering—has made Poppy so appealing, and why florists should stop resisting this strategy. If you're tired of getting ghosted, want to book more budget-friendly weddings, or are simply ready to simplify your process, this episode is packed with actionable insights.

What You’ll Learn:

• Why pricing transparency is a floral industry game changer
• How Poppy’s business model mimics a la carte flower programs
• The dangers of working for companies that undervalue local florists
• How to structure your own a la carte flower offerings
• Jen’s tips on building base recipes and “starting at” pricing
• Why you don’t need to custom-quote every bouquet
• How Jen generated $36K+ from her a la carte weddings with minimal effort
• Steps to make your floral business easier and more profitable

Links & Resources:

• Poppy Flowers Website
• Listen to Jen’s past episodes on a la carte flowers
• Want help building your a la carte program? DM Jen on Instagram @‌thefloralhustle
• Apply for the Floral CEO Mastermind

Follow Jen:

• Website: http://www.thefloralhustle.com
• Instagram: @‌thefloralhustle