The Floral Hustle

The Outsourcing Game Changer: How to Create Space & Grow Your Floral Business


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In this empowering episode of The Floral Hustle, Jen revisits the power of outsourcing—not just as a business strategy, but as a lifeline for florists who are juggling weddings, kids, content, and chaos. From freelancers and social media help to bucket-washing and childcare, she breaks down real-life examples of how outsourcing key tasks can help you protect your energy, scale your business, and love your life more. If you're running on fumes and trying to do it all yourself, this episode is your permission slip to finally let go and grow.

What You’ll Learn:

  • Why even 7-figure business owners don’t fully outsource their voice
  • How to delegate social media without losing your brand voice
  • The truth about freelancers vs. employees (and how to hire smart)
  • Jen’s go-to tips for finding trusted teardown teams and bucket-washers
  • The surprising ways outsourcing has helped her be a better mom
  • The mindset shift needed to release control and still feel aligned
  • Why outsourcing creates space—and why space creates success
  • How part-time childcare helped Jen build a multiple six-figure business

Key Takeaway:
You can’t scale your business on an empty tank. Smart outsourcing creates the space you need to step into your CEO role—without sacrificing your creativity, family, or sanity.

Links & Resources:

  • Apply for the Floral CEO Mastermind
  • Follow Jen on Instagram: @‌thefloralhustle
  • Tools mentioned: Planoly, Fiverr, Upwork, QuickBooks
  • Related episodes: [How to Hire Freelancers for Your Floral Business], [Outsourcing as a CEO Florist]
...more
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The Floral HustleBy Jeni Becht

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