The Floral CEO

Motherhood & Business: Real Talk, Hard Truths, and Grace for the Mom Florist


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In this heartfelt and deeply personal Mother’s Day episode of The Floral Hustle, Jen opens up about her journey as a mother and business owner—from traumatic birth stories and parenting a child with autism, to managing chaos while building a multiple six-figure floral business. She shares unfiltered truths, emotional milestones, and the essential mindset shifts that helped her stop surviving and start thriving. If you’re a mom who feels like you’re doing it all and still falling short, this episode will leave you feeling seen, supported, and inspired.

What You’ll Learn:

  • Jen’s raw story of motherhood, entrepreneurship, and everything in between
  • How to stop building your business on “leftovers”
  • The power of believing you deserve more—even while raising kids
  • Why perfection isn’t the goal (and never was)
  • The importance of asking for help—at home and in business
  • How to have hard conversations with partners to get the support you need
  • Why your kids can be part of your business story—not a reason to hide
  • The value of celebrating wins, even the small (or hard-fought) ones
  • Why giving yourself grace is not weakness—it’s strategy
  • Jen’s mantra: “Everything is figureoutable”

Key Quote:
"You can't build a business on an empty cup—and your family needs you to be full."

Links & Resources:

  • Join the Floral CEO Mastermind
  • Listen to Jen’s past episodes on outsourcing and [creating space as a mom CEO]
  • Follow Jen on Instagram: @‌thefloralhustle

Perfect For:
Florists, creative entrepreneurs, and any mom who’s ever wondered how to do it all—or realized she doesn’t have to.

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The Floral CEOBy Jeni Becht

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