Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look next-level amazing? If so, you’re not alone. In this minisode of The Floral CEO Podcast, I’m pulling back the curtain on a topic that came directly from a recent coaching call inside the Floral CEO Mastermind: overspending.

Overspending is one of the most common reasons florists struggle with profitability — and the truth is, it’s rarely just about flowers. Sometimes it’s about ego, validation, or fear of not being “enough.” In this episode, I’ll help you uncover the root causes, set boundaries with your budgets, and create systems that protect your profits without stifling your creativity.

What You’ll Learn in This Episode:

• The subconscious reasons behind overspending (fear, ego, self-worth).
• Why overspending erodes your profitability and leads to burnout.
• How to shift your mindset from “more is better” to “enough is enough.”
• Mantras and affirmations you can use in the moment to stop the cycle.
• Practical strategies, like building a “fun flower budget,” so you can still feel creative without sabotaging your bottom line.
• Why your budget is actually a boundary that your future self will thank you for.

Key Quotes from This Episode:

• “Your budget is a boundary your future self will thank you for.”
• “Stop overspending to prove your worth — your art is enough.”
• “Fulfillment and profitability must go hand in hand, or resentment takes root.”

Why This Episode Matters:

As florists, it’s easy to feel like “just a little extra” won’t matter. But overspending adds up quickly — and it’s often the difference between a thriving business and one that’s just scraping by. By learning to set intentional boundaries with your designs, you’ll not only increase your profits but also build a business that feels aligned and sustainable.

Resources & Links Mentioned:

• Floral CEO Mastermind – Join for monthly live coaching, tools, and community.