Business-First Creatives: Client Experience & Systems for Service Providers

The Follow-Up Your CRM Can't Do For You


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Y'all know I love a good automated follow-up sequence — but automation only works when a lead is still warm. This episode is about what to do three to six months later, when it's time to personally re-engage the people who went quiet.

I'm walking you through the four buckets of people who belong on your re-engagement list (including some you might not have thought of), where to reach out based on where you last connected, and exactly what to say so the conversation feels human — not salesy. Your homework: set a timer for 30 minutes and build your list.

I've laid out the plan fully in this blog post ⤵️

https://coliejames.com/follow-up-for-cold-leads/

Tune in next week for Part 2, where I'll walk through how I manage all of this inside Notion and share the full action plan.

Join Systems in Session before July 10th and get July's Experience Edit for FREE. You can get details at https://coliejames.com/systems

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Business-First Creatives: Client Experience & Systems for Service ProvidersBy Colie James

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