In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that’s rewriting the rules of wellness. We talk about what it really takes to build an authentic identity, how to craft a voice that stands out in a saturated market, and what marketers and founders need to know about branding with purpose in a regulated space. 

Key Takeaways:

// The origin story behind Wonderbelly—and how personal healing can spark powerful innovation

// Why your brand voice is your first (and most important) impression

// The key elements of crafting a bold and authentic identity that connects with today’s consumer

// How to create content that educates and entertains in a regulated industry

// Why standing for something real gives your brand staying power

// How to balance storytelling with compliance and still be creative

// Lucas’ advice for launching a disruptive brand in 2025 and beyond

Connect with Lucas: LinkedIn 

Learn more about Wonderbelly: Website | LinkedIn

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