The Founders

Formula 1 Netflix show, Drive To Survive, is one of the most popular series on the platform but it’s also part of a wider strategy to engage with a younger, more diverse audience.

And it’s largely thanks to Ellie Norman. Ellie is the former, yet first ever, Formula 1 Director of Marketing and Communications.

Ellie was brought in by Formula 1 to transform the sport and it’s fan engagement, so in this conversation she shares how Drive To Survive came to be, how she approached the new role, how she led their marketing team and how built a strategy, designed to change the sport’s perception.

It’s @campfireagency_ on Instagram if you can’t wait to see who’s up next week…

We’ve got a secret, we’ve been keeping something from you…

We’ve come to the end of season 1 and in this bonus episode, Alex and Joe reveal the secret final question that’s been answered by every guest at the end of their interview. Yes, we’ve kept their responses from you… until now.

Find out what the minds behind MOB Kitchen, Ooni and Social Chain had to say, plus big news about the future of Breaking Social.

Keep up to date with Campfire and Breaking Social @campfireagency_ on Instagram.

Ooni pizza ovens - If you don’t have one, you know someone who does. They give you Neapolitan pizzas at home but the brand seemed to suddenly come out of nowhere... But how?

Co-founder of Ooni, Darina Garland, shares their start-up story, how they built their brand into a household name and why being authentic and transparent with their customers is so important.

A truly inspirational story for the brand builders and founders of product-based businesses.

Find Ooni online @oonihq and it’s @campfireagency_ on Instagram for all the latest on Breaking Social

After his first dating app failed to gain traction, Matt McNeill Love, went on to co-found a new dating app called Thursday. Unlike it’s predecessor it’s a huge hit - but how and why?

Matt chats to Alex and Joe to discuss how their guerrilla marketing strategy enables a steady flow of viral posts, how his failings led to success and how the @thursdaydating instagram page has become the most engaged dating app page in the world.

For an app that only works one day per week, you’d think people would forget and lose interest but it’s in fact the total opposite, with them selling out in person dating events across the world.

If you need inspo for a marketing campaign or strategy that has personality, listen up.

You can find Matt and Thursday online @matthewmcneilllove and @thursdaydating

And it’s @campfireagency_ on Instagram for all the latest on Breaking Social

Personal Trainer, Alice Liveing has amassed an Instagram following of over 700k through sharing her workouts and fitness advice online but in the last few years, she’s launched her fitness app Give Me Strength and her approach to social media has changed completely.

Alice opens up to Alex and Joe about how her content has evolved from a focus on muscles to mental health after realising that social media, including her content, was fuelling unhealthy exercise and eating habits.

She also shares her tips on building a large following online and her journey from influencer to entrepreneur. You can find Alice online @aliceliveing and @givemestrengthapp.

And it’s @campfireagency_ on Instagram for all the latest on Breaking Social.

Take a peek into the way Steven Bartlett's mind works when it comes to marketing, entrepreneurship and what it takes to build a multi-million pound business...

Steven is the founder of Social Chain, Host of the Diary of a CEO podcast and is the latest Dragon ‘in the Den’. 

This episode sees him open up about the hard-truths of making it, how powerful being ‘bad’ can be at the beginning of your journey and how he’s gone from Wallpark, his first business, to being a household name.

You find Steve on Instagram and Twitter, and it's @campfireagency_ to keep up with the latest from us.

We’ve all been lured in by those cheesy, carby, delicious looking food-porn videos on social media but be honest… have you ever actually made one of the recipes? Well, Ben Lebus is here to change that.

After founding MOB Kitchen at University, Ben has gone on to release 5 cookbooks, collaborated with major global food brands and has amassed a following of almost 1m.

This podcast explores what it takes to build an online brand, how to continue when it feels like nobody's listening and Ben’s plans for the future.

You can find Ben and MOB online @blouislebus and @mobkitchen

And it’s @campfireagency_ on Instagram for all the latest on Breaking Social

Community is key when it comes to growing and engaging with an audience online but it does not come easily.

This episode is for the community builders (and the wannabes) amongst us.

Sharmadean Reid MBE is the founder of The Stack World, a members platform dedicated to connecting and inspiring women and supporting them economically.

She previously worked as a brand consultant spotting trends for the bigwigs at global brands like Nike and ASOS before building the extremely popular WAH Nails in 2009.

It’s safe to say that she is to thank for the nail art trend that’s still booming 12 years on… *That’s* how good she is.

Find Sharmadean online @sharmadeanreid and @thestack.world.

It’s @campfireagency_ on Instagram if you can’t wait to see who’s up next week...

Great Influence is an agency, founded by Ash Jones, that specialises in personal branding. 

Great Influence boasts clients who are the founders of global brands such as MyProtein, and business leaders and speakers such as marketing behemoth, Steven Bartlett.

Ash knows how to get brands, business owners and creators big and small noticed in a busy online landscape.

This episode will give you the advice and tools you need to get your personal brand off the ground and why you can benefit from people knowing your name.

You can find Ash and the team online at @greatinfluence_.

Overnight growth on social media is rarely a reality for many but for the founders of Feel Good Club, wives Aimie and Kiera Lawlor-Skillen, it was a well earned growth-spurt.

Feel Good Club have captivated their audience on Instagram by knowing how to make content that really hits the spot when times are tough and our mental health is at an all time low.

This episode tells the story of Aimie and Kiera and their journey from mental health passion project to a bustling coffee shop and events space in Manchester’s Northern Quarter.

Check them out across socials, @wearefeelgoodclub and at www.feelgoodclub.com.And remember to keep your eyes peeled for sneak previews @campfireagency_!