The Founders

Oli White may be best known for his YouTube presence, 

which has over 2.5 million followers; but in 2020 he founded UNIQUE CBD – a premium and science backed CBD brand. So, how did he go from the height of YouTube stardom to a brand that barely mentions his involvement? 

Alex and Joe chat with Oli about his YouTube career, how that has prepared him for marketing a business and what led him to find an interest in CBD. 

Oli also shares the thoughts behind the decision to take a more behind the scenes role, what was surprising to him about starting a business, and why TikTok is a must-have tool for startups. 

Follow Oli, UNIQUE CBD and the team behind The Founders.

If you’re on TikTok, you have probably seen an ad for Wild sustainable deodorant – they are everywhere. So how do you build a brand that performs well for the customer and excels in the social space?

Wild’s co-founder Charlie Bowes-Lyon joins Alex and Joe on the podcast to share his founding story. Charlie shares the fascinating decision process behind Wild’s inception; whether products need to be created with social media in mind and he offers crucial advice on how to grow your business during hard times. 

Follow Charlie, Wild and the team behind The Founders.

What question could you ask yourself to understand what makes your brand unique?

In this episode, Alex and Joe are joined by Nicola Elliott, the Founder of NEOM Organics - one of the first and fastest growing wellbeing brands in the UK, which specialises in 100% natural fragrances to boost your wellbeing. 

Nicola talks about the pivotal moment she decided to pursue her own business over her career as a magazine editor, how she struggles to see success even today and her guiding principles for building a brand. 

Follow Nicola @nicolaelliottneom and @NEOM

Connect with Alex and Joe on Linkedin, and say hi at @campfireagency_

Launching 7th December 2022.

From the team behind Breaking Social and The Deep Dive comes a brand new podcast, which finds out the incredible start up stories of some of the most exciting brands and businesses as told by the founders themselves. 

If you’re not using email marketing as a key channel, then you’re missing out on utilising one of the most effective options to reach and engage your audience.

Mailchimp’s Senior Director or Product Marketing Jamal Miller joins us on the podcast to dive into how to create impactful emails, how to use targeting to maximise your results and where to begin if you’re starting from scratch.

Follow Mailchimp and for more of what's happening at Campfire, follow @campfireagency_

Launching a new app is no mean feat but once it's launched, where do you get your users?

In this episode, Julia Mallaby, co-founder of the travel discovery app, Bimble, joins Alex and Joe to explain how they managed to grow their user base despite launching 3 months before the global pandemic and having a Ukrainian team directly affected by the war.

Download the Bimble app and check them out on socials @bimbleapp and of course for more Campfire, it's @campfireagency_!

If you don't know what web3 is, how to invest in NFT's or what the creator economy may become - This one's for you because as marketers, you don't need reminding of the rapidly changing social landscape.

So this week, joining Alex and Joe is Catty Berragan, the Creative Director at thirdweb, a company that makes creating Web3 apps, easy.

With Web3 still being a hypothetical and futuristic projection of what the internet may become - why is it so important that marketers understand what might happen to the internet in years to come?

Catty, an early adopter in crypto and NFTs, provides clear and digestible explainers about what web3 is, how it will create more creators and how to invest in NFTs that will hold value.

Follow Catty on Twitter @cathaluk and for Campfire, it's @campfireagency_.

To find out how livestreams will evolve in the near future, you only have to look east.

In part 2 of this dive into livestreaming, Alex and Joe take a look into how China's e-commerce market is using lives to drive enviable sales and why the east is so much further ahead than western markets.

They also share the tell-tale signs showing eastern trends coming over to the west, how you can build a cost-effective, sustainable and impactful live streaming strategy and how to scale your live audience.

For more of what's happening at Campfire, follow @campfireagency_

If you've been wondering where the value lies in livestreaming and how you can use it to achieve big results - click play, the answers are here.

In this episode, Alex and Joe dig into their extensive experience in producing and executing branded live streams on YouTube, Tiktok, Twitter and Facebook to tell you their secrets to success...

They discuss the strategy that led to them breaking their client's website sales record, how they outline creative that generates 40k comments in 1 hour and how they choose which platform is best to go live on for the biggest impact.

For more of what's happening at Campfire, follow @campfireagency_

Josh Benge has tackled social media for some of the biggest worldwide brands – his CV impressively states previous roles at KFC and Brewdog before joining Deliveroo as their Global Head of Social Media in January 2022.

Josh joins Alex and Joe to share some of his most impactful campaigns across his career, how Deliveroo works to understand different social media patterns for different countries, and why you need to stop pushing the same content out onto every channel.

Follow Josh and Deliveroo and if you want the latest Campfire updates, it’s @campfireagency_