The Founders

SoulCycle is more than just a spin class, it’s described as an “experience” and is as much about giving you an emotional release as well as a physical one. After dominating the big cities in the US, the phenomenon has made its way over to the UK. 

Roisin Branch, Vice President of Marketing at SoulCycle chats to Alex and Joe about knowing why London was ready for the move, how they created their cult-like customer base, and how they spark conversation with reactivity over bigger campaigns. 

Follow Roisin and SoulCycle, and for more Campfire it’s @campfireagency_

The demand for sustainable clothing is bigger than ever and By Rotation ensures that you don’t have to break the bank, feed into mass consumption or compromise on quality in order to wear a new outfit.

Founder Eshita Kabra joins Alex and Joe on the podcast to share why renting other people’s clothes is the future for the sustainability of fashion, what inspired her to build By Rotation while working in finance and how you can achieve big results with a small team. 

Follow Eshita and By Rotation @arentyoueshita @byrotationofficial and for updates from Campfire it’s @campfireagency_

TikTok has evolved a lot since its inception – brands are flocking towards it because they feel like they have to, and then often failing in front of an unforgiving audience. 

After outlining their experience in ‘How we mastered TikTok’, Alex and Joe share some fundamental takeaways to step up your content, how to cut through the noise no matter what your budget and why you ultimately need to respect the platform. 

For more of what's happening at Campfire, follow @campfireagency_

In 2021, TikTok was the world's most visited domain – beating Google out of the top spot. So, if you're running a business or managing a brand's account, it's an important platform to be doing right.

In this episode, Alex and Joe share some award winning insights into the platform. They discuss how they discovered TikTok and how they knew it was going to be big, plus how they created some of their most successful campaigns with the likes of The INKEY List.

For more of what's happening at Campfire, follow @campfireagency_

In this episode, Alex and Joe are joined by Vice President of Marketing at WeTransfer, Julia Shapiro.

Although WeTransfer could easily be a webpage where you simply arrive, upload and send a file – they’re not, they do things differently and so instead, you’re greeted with incredible artwork, interactive full sized ads or innovative original content. But how is this also reflected in their marketing efforts, that so far have maintained their top spot in the productivity and file sharing industry?

Julia shares how WeTransfer’s creative strategy acquires new users, why it’s important for them to promote and support the creative industry with their platform and how they work with brands to build ad campaigns that are like no-other…

Connect with Julia Shapiro and for more Campfire it's @campfireagency_

Louise Troen, the VP of International Marketing & Communications at Headspace, has an incredible CV. 

She started out working at behemoth PR and Publicity company Freud’s, before becoming one of the first employees at Bumble where she was responsible for growing brand awareness in the UK. 

Following this, she headed up the marketing at Formula E, where she was then headhunted by Headspace, tasked with the challenge of expanding their global presence.

In this episode Alex and Joe chat to Louise about her marketing principles, how she has paved such a huge path for herself as a mission-driven person and how she takes brands from new product start-up to global leaders within their space.

It's @campfireagency_ to catch up with Campfire and the team.

Jody Raynsford accidentally started a cult – after co-founding Bad Boy Running, it grew a cult-like audience that has led fans to getting tattoos with the slogan and a Christmas number 1… 

However, when we think of the word ‘cult’ it isn’t usually in a positive sense… but what can we learn from cults in order to engage our audiences to the maximum effect? 

In this episode, Jody explains the difference between a community and a cult, the strategy he used to keep his audience standing to attention, and how you can take your brand from basic to following you to the end of the earth. 

You can follow Jody @jodyraynsford and find more from Campfire @campfireagency_ 

Vikki Ross is a leading Copywriter who consults her global clients, such as Sky TV and Spotify, on their brand and tone of voice strategies.

In this episode, Vikki shares her insights with Alex and Joe, touching on why it’s so important for brands to nail their tone of voice to be able to engage effectively with an audience, how copywriting forms the personality of a brand and why a consistent slogan is an important, yet often overlooked, brand asset.

For more Copywriting tips, follow Vikki @vikkirosswrites on Twitter and for more Campfire, it’s @campfireagency_.

For Liz Matthews and Jordan Mitchell, the co-founders of Good Culture, representation and cultural relevance is the primary driving force behind their work in the PR and communications world.

Good Culture is a cultural PR strategy company that works with brands on a small and global scale to build and execute strategies that positively reflect and add to today's cultural conversation. Their clients include Good American, SKIMS and Victoria’s Secret.

Whether it’s casting a nationwide campaign or transforming an international brand’s image, they encourage a truly progressive media where everyone can see themselves represented in the biggest publications.

In this episode, Liz and Jordan speak to Alex and Joe about how to build a cultural strategy for brands of any size, and how they go beyond the realism of traditional PR by supporting campaigns that actively contribute to culture.

Follow @goodcultureinc and find more from Campfire @campfireagency_

LINKS:

Rory Sutherland is the Vice Chairman of Ogilvy UK, one of the oldest and most prolific advertising and marketing companies in the world. 

Rory’s approach to creating original and impactful campaigns puts human behaviour and psychology ahead of data. 

He believes that data that’s based on the past should be used with caution when making decisions that are designed to attract, acquire or keep customers. 

In this episode, Rory speaks to Alex and Joe about his latest book 'Transport for Humans', his psychology-first, data-second approach and how he applies this to build impactful marketing campaigns.

If you’re needing a creative boost or you need to reframe your approach to an upcoming campaign - this is the episode for you.

Follow Rory @rorysutherland on Twitter and keep up with Campfire @campfireagency_