Four levers, infinite impact: Which one’s your sales superpower?

Ever feel like you’re pouring all your energy into driving new traffic but your sales aren’t leaping as much as you hoped? You’re not alone. In this episode of the Resilient Retail Game Plan, I pull back the curtain on the actual four ways to grow a product business—ways that go way beyond just chasing new customers.

With 25 years in the retail trenches (and plenty of stockroom tales to prove it), I’ll walk you through the no-fluff reality of sales growth: what really works, what puts profit first, and why the most valuable sale in your universe might be the one you never even thought about.

Let’s connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future Catherine Erdly podcast episode. Don’t forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app - and if you want fresh industry insight, check out my Forbes article on retail trends.

Timestamped summary

00:00 "Understanding Customer Journey in Sales"

04:29 Audience Growth Strategies Overview

09:56 "Boosting Sales via Conversion Optimization"

11:17 Boosting E-commerce Conversion and Sales

16:36 Boosting Sales Through Transaction Value

18:46 Nurturing Your VIP Customers

21:50 Free Sales Growth Resource

Mentioned in this episode:

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