If you’ve ever created something – a project, a product, a service, a shop, a business, a book, a course, an Airbnb… you want to give it its best possible chance to succeed.After all, you don’t want all that blood, sweat and tears to be lost into the ether, especially if you’ve made a financial investment.

Come listen to the four phases you need to go through to create a wildly successful launch. This is the strategy that the best brands in the world use, and you can too!

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