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"The Friction Project" by Huggy Rao and Robert Sutton

What if engaging with great ideas could become one of your daily habits? What if some of the best tips for living better and working smarter were served up with your morning coffee, a hit of motivation guaranteed to start your day right? That’s the idea behind The Next Big Idea Daily. We work with hundreds of non-fiction authors — experts in productivity, creativity, leadership, communication, and other fields. They distill their big ideas into bite-sized chunks, and we offer you one each morning.



For ad inquiries, please reach out to: Network+NBID@yapmedia.com

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What if engaging with great ideas could become one of your daily habits? What if some of the best tips for living better and working smarter were served up with your morning coffee, a hit of motivation guaranteed to start your day right? That’s the idea behind The Next Big Idea Daily. We work with hundreds of non-fiction authors — experts in productivity, creativity, leadership, communication, and other fields. They distill their big ideas into bite-sized chunks, and we offer you one each morning. For ad inquiries, please reach out to: Network+NBID@yapmedia.com

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"The Friction Project" by Huggy Rao and Robert Sutton

"The Friction Project" by Huggy Rao and Robert Sutton

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