The Friday Society

By Alexa Cawley

Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to kno

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4.9

7373 ratings

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FAQs about The Friday Society:

How many episodes does The Friday Society have?

The podcast currently has 115 episodes available.

The Friday Society episodes:

October 29, 202136. Bryan Myers, CEO & President of SolidCore, on Diversity in the Fitness Industry, National Expansion, and Mask Mandates
So honored to bring you guys Bryan Myers today, CEO & President of SolidCore. Bryan talks to us about his recent fight to keep studios open in D.C., expanding scores of SolidCore studios over the last few years, and about the lack of diversity in the boutique fitness industry. It's jam packed, one of my absolute favorite episodes, and I hope you love it!

To keep up with Bryan on Instagram, click here!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
...more
47min
October 22, 202135. Matt Nolan, Chief Curriculum Lead at Barry's, on Promoting Longevity in Your Fitness Career
Friends, do not sleep on this episode - Matt Nolan joins us to talk about the last seven years in his fitness journey, and how he turned a part time instructor gig into a successful career path, with his current role as Chief Curriculum Lead at Barry's.

We get into:
The perfect formula of a great playlist
The overlap of being an entertainer & a fitness trainer, and how to make a musical/entertainment background work for you in fitness
Growing with a brand you love, and going from part time trainer to full time career
Why he believes people will give a class 5 chances and then they’re out
Why you need to use milestones as a chance to connect with your clients
Some amazing stories of early days Barry’s - listen to about 3/4 through to hear an amazing story about Barry J (yes, there’s a real Barry)
Why challenges are great to build positive behavior changes in clients
To take Matt's classes, follow him on Instagram here!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
...more
46min
October 08, 202134. The Biggest Branding Mistakes of Entrepreneurs, and How To Correct Them
In today's episode, we're joined by Brittany Barnhart, CEO and Founder of Powerhouse Brand Studio. Brittany walks us through her process of branding, implementing strategy, and gives us some insight into the biggest mistakes she sees entrepreneurs make in the early (and not so early) days.

We go through:
The top 3 mistakes she sees entrepreneurs making with their branding
Making real time edits to your marketing funnel based on platforms that go down (hint hint)
For someone who maybe dove straight into brand building, and is now 2-3 years in, tips for them to refresh and align their brand strategy
To keep up with Brittany, check out her resources:
Website: powerhousebrandstudio.com
Instagram: instagram.com/powerhousebrandstudio
LinkedIn: linkedin.com/powerhousebrandstudio
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
...more
33min
September 25, 202133. How to Build A Successful Business Through Instagram, with Alysia Pope, aka @purelypope
In today's episode, we get a glimpse into Alysia Pope's life and business, @purelypope, which she has built through sheer hustle and determination. Alysia is an Instagram Influencer, podcast host, health coach, and so much more -- and she's sharing with you guys how she got to 14K, how she manages the different sections of her business, and so much more! She's such a light and I know you guys are going to love this one!

To follow Alysia, click here!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
...more
36min
September 10, 202132. What’s REALLY holding you back? Ft. Erica Quillen, founder of @feelgoodwithErica
I was a client of Erica when my life was changing, and I didn’t know it yet. I thought I needed a health coach, and I ended up getting a friend and soul sister that I am forever grateful to. Erica has an incredible ability to really understand what’s going on below the surface, and I know that she’s going to inspire you.
Raising your prices as a small business
Leaning into your gifts
How she learned to stop burning herself out, once in for all
To follow Erica, click here!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
...more
38min
September 06, 202131. My Top Tips for Building a Brand - Alexa Cawley interviewed on The Purely Podcast
Hi friends! I've been asked a few times what top tips I have for those building a brand, and recently had the honor of being a guest on The Purely Podcast with Alysia Pope, where we discussed just that. I loved the episode so much that I wanted to make sure you all heard it, too!

We go through:
1. Why my strategy is so heavily focused on community building and positioning yourself as a lifestyle brand
2. My top tips for getting started with your own company
3. What is a “brand filter”, how to establish one, and exactly how I go through this with my clients
4. How to transition out of a larger brand and make the leap into doing your own thing

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
...more
43min
August 27, 202130. Energetically Aligning With Your Life with Erika Polsinelli, aka @inkale.exkale
Hey everyone!! Super excited for you to listen to today's episode with Erika Polsinelli, aka @inkale.exkale . Erika is an amazing businesswoman and kundalini instructor, and this episode is so inspiring. We chat about:
The benefit of having multiple arms of your business
How to utilize the day in the best way when you’re an entrepreneur
What is Kundalini, and how even 3 minutes a day can transform your productivity and focus
The chronological order of launching a business that is your passion
How she was conservative with her business in the beginning so as to not energetically strangle the idea
To follow Erika on Instagram, click here
To learn more about the Evolve Exclusive - Erika's $22/month platform, click here

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
...more
37min
August 20, 202129. The Decision Not To Scale, & Being Great Co-Founders for 13 Years with Studio47 Pilates
Hey all!! In today's episode, I chat with Elizabeth & More, co-founders of Studio47 Pilates in Rhode Island! They've been in business together for over 13 years (!!) and are giving us all of their tips on being co-founders, playing the long game, and deciding not to open another studio. I hope you love it!!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
...more
36min
August 13, 202128. Go Viral on Instagram with Humor, Knowledge, and Value, ft. Cory Ruth, MS RD
Hey everyone!! I am super excited to bring you today’s episode with Cory Ruth, MS RD, and founder of The Women’s Dietitian! Cory is an amazing business woman, and has grown her instagram community to almost 100K through hilarious, but informative, content. This episode discusses:
How little information there is on women’s hormones and how Cory is combatting this through social media
How she deals with uneducated influencers on instagram
The importance of infusing humor in your social media strategy
Her tips on scaling a group program, like her mega-successful program, get pregnant with PCOS
The power of testimonials in small business
To follow Cory on Instagram and learn more about her courses, click here
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
...more
48min
August 06, 202127. How to Master Sales with Vanessa Severiano
Hey everyone! Super excited for you all to listen to today's episode with Vanessa Severiano. You'll hear in the episode, but Vanessa and I connected earlier this year because our businesses are similar, but one thing I really admired about her was her extensive training in sales. After hearing from many clients that they wanted to get better at sales for their fitness business, I knew I needed to have an expert in this field, and Vanessa fits the bill!

We talk about:

The difference between sales and marketing and how you need to learn both as different skills
Her top tips for small businesses to increase sales
How to identify your key differentiators as a fitness business
The best methods for client relationship building and making the sale
How you can train your team and instructors to have these sales conversations when you’re not always there
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
...more
38min

FAQs about The Friday Society:

How many episodes does The Friday Society have?

The podcast currently has 115 episodes available.

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