The Fullout Cheer Podcast

By Next Generation Gym OwnersBusiness Entrepreneurship

The Fullout Cheer Podcast episodes

October 30, 2025 High School Cheer v. All Star: The Great Divide
Teens picking high school over all star, and all star coaches frustrated at the last-minute demands of high school cheer...Sound familiar? In this episode, Danielle breaks down the rivalry between high school and All Star cheer, why it’s hurting athletes, and what it actually looks like when both sides learn to work together. If we want to grow the sport—and keep athletes from burning out—it starts with mutual respect, clear communication, and remembering who it’s all supposed to be about: the kids.
29 min
October 23, 2025 Hot Take: The Crazy Cheer Moms Have a Point: Part 2
🎧 Part 2 is here — and yes, we’re going deeper.

Last week, we talked about what the Crazy Cheer Moms got right. This week? What they got very wrong.

From loyalty vs. entitlement to the myth of "favoritism," I'm sharing the gym-side perspective you won’t find in a Facebook comment war.

You wanted honesty. This is that. With a little glitter and a lot of caffeine. Like & Subscibe for more Fullout Cheer Podcast episodes each week.
20 min
October 16, 2025 Hot Take: The Crazy Cheer Moms Have a Point: Part 1
🚨 This week on the pod: I respond to that viral post from Crazy Cheer Moms.

As a gym owner, I’ve seen the good, the bad, and the emotionally-overcaffeinated. But buried in the drama? Some real truths.

In Part 1, I’m breaking down the valid concerns — from sky-high costs to mid-season cuts — and why the conversation actually matters.

Whether you're a parent, coach, or athlete, this one's worth a listen.
Like & Subscribe for more episodes each week!
22 min
October 09, 2025 Turn Around Your "Meh" Start to the Season
This is the check-in we promised we wouldn’t skip.

In this follow-up to “Rebuilding After Dumpster Fire Season,” we revisit the goals we made in June to figure out if we’ve actually made progress… or just got better at decorating chaos.

It’s your preseason reality check—part reflection, part reset, and just enough motivation to help you get back on track before things spiral (again).

Cringe with us. Reflect with us. Let’s try this season on purpose.
26 min
October 02, 2025 Stop Blaming Gen Z
Are your coaches tuning you out? Do your meetings feel pointless? Respect doesn’t come with your job title—it comes from how you lead. In this episode, I’m breaking down the real reasons your staff doesn’t see you as the boss (hint: it’s not your age) and what you can do to earn their respect.
21 min
September 25, 2025 Make $2k in 3 Days: 10 Cheer Gym Revenue Hacks
Need fast cashflow for your cheer gym? In this episode of the Fullout Cheer Podcast, Danielle reveals 10 proven ways to make $2,000 in just 3 days.

Whether you’re looking to boost registrations, re-enroll athletes, run sibling specials, book more birthday parties, or host revenue-driving events, these strategies are designed to give you quick wins you can implement immediately.

You’ll learn:
✅ How to turn sibling registrations into instant revenue
✅ Simple re-enrollment strategies that keep cash flowing
✅ Why birthday parties are a goldmine for cheer gyms
✅ Easy event ideas that bring in money fast

This is $2k worth of actionable content packed into less than 30 minutes — perfect for cheer gym owners who need results now.

👉 Don’t forget to like, subscribe, and hit the bell so you never miss new episodes that help you grow and scale your gym.
29 min
September 18, 2025 Why Athletes Leave Small Cheer Gyms for Big D1 Programs
Why do athletes leave small D2 cheer gyms for big D1 programs—and what can gym owners do to keep them? In this episode of the Full Out Cheer Podcast, Danielle sits down with former Twisters athlete and current coach Allie Taylor to share her story of making the leap from a small-town gym to a large D1 program, and eventually coming back home as a coach.

Together they discuss:

The real reasons athletes decide to leave their home gyms

How gym culture, coaching styles, and team levels impact retention

What gym owners can do to keep athletes engaged long-term

Practical ways smaller gyms can compete with larger programs

If you’re a cheer gym owner who has ever worried about losing athletes—or if you want to build stronger retention strategies—this episode is packed with athlete-driven insights you won’t want to miss.

👉 Don’t forget to subscribe for more episodes that help cheer gym owners grow, lead, and thrive!
21 min
September 11, 2025 The Real Cost of Bartering
Trading free tuition for services might feel like a smart move, but it could actually cost your cheer gym thousands. In this episode of the Fullout Cheer Podcast, Danielle Johnston and Matt Becker of GymLawyers.com break down why bartering is risky — and what to do instead.

You’ll learn:

The legal & tax pitfalls of bartering

How misclassification of staff can cost you big

Why “free” services almost never stay free

A must-listen for gym owners who want to protect their business and avoid costly mistakes.
39 min
September 04, 2025 Birthday Parties = Big Profits
Birthday parties aren’t just a fun add-on—they’re one of the highest-margin, lowest-stress income streams in your gym (if you do it right).

In this episode, we’re talking:

How to market parties without sounding desperate

What to offer when you don’t have a bounce house

Who should staff parties and how to train them

Why now is the time to start booking

And how to turn “happy birthday” into actual bank

🎂 Fewer weekends off? Sure. But more money in the bank. Worth it.
25 min
August 28, 2025 Outsmart Your Competitors This Fall
Fall isn’t the time to “hope it works.” It’s the time to plan and profit. In this episode, we’re breaking down the smart marketing moves gym owners should be making right now to set up a high-revenue season.

You’ll learn:

What to do after the back-to-school rush

How to promote events and parties without chaos

The difference between selling and actually engaging

Why staff should be part of your marketing machine

And how to stop treating Facebook like a wishboard

This isn’t about working harder. It’s about outmarketing the competition while they’re still figuring out what font to use on their pumpkin flyer.
25 min

About The Fullout Cheer Podcast

From the publisher's feed

The Fullout Cheer Podcast with Danielle Johnston is the ultimate resource for cheerleading gym owners, all star cheer coaches, and industry professionals who want to grow their gyms, lead successful teams, and thrive in the competitive cheer industry. Hosted by Danielle Johnston — now in her 14th season as a cheer gym owner, co-owner of Next Generation Gym Owners, and author of the must-read “The Cheer Gym Owners’ Handbook” — this podcast delivers proven strategies and real-world insights from someone who’s built a thriving cheer program from the ground up.