Changes are coming! There is no question that AI has changed the retail industry forever. Google has been at the forefront of leveraging AI to enhance the platform, and 2024 will bring a massive change to the Google that we all know today.

I am so honored to have Nina Gibson back on the podcast to discuss the new Search Generative Experience (SGE) coming to Google.

In this episode, she shares:

- What changes are coming to Google

- The way that these changes will impact not only how users get information but also how it will impact shopping decisions

- How the changes will impact ecommerce brands

- The differences between digital advertising and how these changes could affect paid advertising in the future

- And what you can do right now to get your brand ready for the Google changes

Nina is an SEO expert and visibility enthusiast with over 15 years of e-commerce SEO and digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. Over the past decade, she’s helped generate over $100 million in organic traffic revenue for a variety of brands and businesses across industries. She’s also a corporate drop-out, multi 6-figure business owner and mom living on the southern coast of Maine!

To listen to the previous interview with Nina, check out episode 17 of The Buyerside Chat where we talked about creating legacy content and finding keywords.

Connect with Nina!

Website

Instagram

Download The Free Ecommerce SEO Checklist for Shopify

Resources Mentioned on this episode:

Google AI Experiment - YouTube Video

Shopify App for Schema Markup: Schema Plus For SEO

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