Joe Kunigonis, CEO of Smartify Media talks about the ways that commercial property owners can monetize digital screens. He delves into the programmatic and targeted advertising capabilities of this medium, explaining the infrastructure and advantages of digital signage. He also covers the challenges and opportunities in both indoor and outdoor retail spaces, and the future implications of this technology.

Jesse Michael is Senior Vice President, Digital Solutions for JLL. James Cook is the Director of Retail Research in the Americas for JLL. 

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