Black Belt Business

The Future Of Martial Arts Business Success [Cheong Park Ep. 63]


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Martial arts business success isn’t just about passion—it’s about applying proven strategies to grow, retain students, and build sustainable systems. In this Black Belt Business Podcast episode, host Matthew Brenner interviews Grandmaster Park (GMP), a serial martial arts entrepreneur with a lineage of excellence. Discover how GMP grew from being a Taekwondo grandmaster to owning martial arts schools, creating SPARK Membership software, and becoming a successful real estate investor.


From the importance of data-driven retention strategies to balancing passion and profit, GMP shares his experiences and insights for martial arts school owners. You’ll also hear about the power of emotional connections, the need for scientific solutions in the martial arts industry, and how to scale your school with intention and purpose.


This episode is packed with advice, whether you're a martial arts school owner or an entrepreneur looking for ways to optimize and grow. Tune in to learn how to combine tradition, technology, and business acumen to thrive in today’s competitive landscape.

Topics Covered:

  • Balancing entrepreneurship and martial arts passion
  • Retention strategies vs. chasing new leads
  • Insights from SPARK Membership’s data-driven solutions
  • Grandmaster Park’s journey from martial artist to entrepreneur
  • Why aesthetics and first impressions matter for your school

  • Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠


    If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6




    Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

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    Black Belt BusinessBy Matthew Brenner

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