In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome back Steve Wiideman, a top SEO expert, for an in-depth discussion on the evolving landscape of search engine optimization. Steve shares insights on how businesses can stay ahead in the game by leveraging the power of AI, mastering search appearance, and optimizing content to dominate search results. He also delves into the importance of adapting to new consumer behaviors and trends, including the rise of social search and the impact of AI-driven tools like Perplexity.

Tune in to learn how to future-proof your SEO strategy and ensure your brand remains visible in an increasingly competitive digital world.

Timestamps

0:00 Intro

0:30 Server Tips

3:45 Small Touches

8:28 SEO Steve

12:48 The Future of Search

14:27 Perplexity

23:45 Beat Your Competitor at AI Overviews

25:22 Doubling the Sales For Skechers

28:32 Chatgpt Prompt For Titles

33:45 Be Specific Or Cover Everything

38:20 Social Search & Discoverability

39:23 Google Prioritizing UGC & eCom

43:23 Good Content Worth it?

48:48 Videos & Images

51:47 Steve's Misfit

55:43 Thanks For Watching

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From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

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