At Shopify Unite, we heard that Shopify is advancing their checkout process by adding new features like Shopify Pay.

Advancement in the checkout process is great for merchants, and especially important for Shopify.

It's important because the Shopify checkout process is tightly controlled. There's limited customization options, and unless you're on Shopify Plus, you're not given access to edit the checkout process.

This brings us to a controversial point: is it not being able to edit that checkout process good or bad?

And if we wanted to edit it, how could we do it?

Then, what would do to improve the checkout process for the better?

Joining me on the show to discuss it is Jordan Gal.

Jordan is the Cofounder and CEO of CartHook, a software company that offers products that make your ecommerce business more successful.