Stuart Tipples: The Ghost Product Owner vs. The Storytelling Master

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The Great Product Owner: The Storytelling Master

Stuart describes an exceptional Product Owner who worked with an API team on what could have been a dry, unsexy product. This PO excelled by maintaining clear availability through established office hours, showing up consistently for the team, and avoiding micromanagement. The standout quality was their ability to tell compelling stories that created clarity and got the team onboard with the vision. Through storytelling, this PO helped the team communicate the value of their work, transforming a potentially mundane product into something meaningful and engaging for both the team and stakeholders.

The Bad Product Owner: The Ghost with the Most

Stuart encountered a problematic Product Owner working with a customer-portal team dealing with edge cases, legacy systems, and messy code. This PO earned the nickname "The Ghost with the Most" because they were never available when needed. They would miss sprint planning sessions, delay or skip backlog refinement entirely, and leave team members to fill the gap while juggling their own responsibilities. Stuart learned to address this directly by outlining how the PO's behavior affected the team and delivery, asking "Can I help you?" The PO initially reacted defensively but eventually admitted they weren't happy in the role.

Self-reflection Question: How effectively does your Product Owner use storytelling to create clarity and help the team understand the value of their work?

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About Stuart Tipples 

Stuart is an Agilista, a coach, Scrum Master, agile delivery. A husband, Dog Dad, and as Star Wars nerd. Positive disruptor. Passionate about helping teams and individuals build and ship awesome products to their customers. Stuart also blogs at www.yourebelscrum.com

You can link with Stuart Tipples on LinkedIn.