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Most people practice gratitude all wrong, and it's keeping them stuck in mediocrity.

In this episode, Brad reveals why your gratitude practice is actually reinforcing your subconscious identity. What you appreciate (or don't appreciate) is a mirror showing you who you believe you are at your core.

Most gratitude is surface-level, performative, and survival-based. But real gratitude? It's identity work. It's rewiring your mind for success.

By the end of this episode, you'll look at gratitude completely differently (and you might realize you've been grateful for the wrong things that are actually preventing abundance).

Key Topics Covered: 

• Why most gratitude practices reinforce your current identity instead of expanding it
• The difference between surface-level gratitude and expansion gratitude
• How gratitude language reveals your belief system

The Three Levels of Gratitude

1. Survival Gratitude - "I'm grateful I didn't get fired" / "I'm grateful we could pay for groceries"
2. Comfort Gratitude - "I'm grateful for my stable job" / "I'm grateful for my home"
3. Expansion Gratitude - "I'm grateful I'm becoming someone who creates massive impact"

The Science of Gratitude

• HeartMath Institute study: How gratitude syncs your heart and brain
• How your reticular activating system (RAS) responds to expansion gratitude
• Why 5 minutes of gratitude practice doesn't work if you spend 23 hours and 55 minutes stressed

Identity Shifting Through Gratitude

• What you appreciate is what you believe you're worthy of having
• How scarcity gratitude disguises itself as appreciation
• The difference between entitlement and ambition in gratitude practice

Future-Self Gratitude Practice

• How to practice gratitude for who you're BECOMING
• Why this rewires your subconscious identity
• How to turn Thanksgiving into an identity-shifting practice

Breakthrough Moments: 

• "What you appreciate is what you believe you're worthy of having."
• "If you're only grateful for basic stability, you've subconsciously decided that stability is your ceiling."
• "Most gratitude is survival-focused or comfort-based, not expansion."
• "Your gratitude language will literally show your belief system."
• "Expansion gratitude isn't about wanting more stuff... it's about becoming someone who creates more."

Work With Brad: 

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