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All gym owners know exactly what type of training works. Just ask them how they train themselves. You’ll get almost the same answer every time: strength-based training with weights, progression, and structure.
But when it comes to what they sell in their gyms, many still run large-group classes.
It’s not because they believe in those classes more. They choose them because they’re easier to run. Large group feels simpler to staff, simpler to coach, and simpler to schedule.
The problem is what that decision does to the business over time: high churn, low prices, zero personalization.
In this episode, Tim and Randy explain why large-group training has become a red ocean and how gyms can get out of it.
Tune in to learn:
Additional Resources:
- Join the 8th Annual Growth Summit in Scottsdale
- Get your ticket to the 2-day Million Dollar Model Workshop
- Schedule your SpringBoard call
- Apply to join The Iron Circle
- Check out our Switch to Semi-Private course
- Get 30 days of Semi-Private Pro on us!
- A tool for deciding on new gym services – 5-Question Matrix
- Tim's new book – Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group
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If you haven't already, please rate and review the podcast on Apple Podcasts!
By Tim Lyons and Randy Angsten4.9
9090 ratings
All gym owners know exactly what type of training works. Just ask them how they train themselves. You’ll get almost the same answer every time: strength-based training with weights, progression, and structure.
But when it comes to what they sell in their gyms, many still run large-group classes.
It’s not because they believe in those classes more. They choose them because they’re easier to run. Large group feels simpler to staff, simpler to coach, and simpler to schedule.
The problem is what that decision does to the business over time: high churn, low prices, zero personalization.
In this episode, Tim and Randy explain why large-group training has become a red ocean and how gyms can get out of it.
Tune in to learn:
Additional Resources:
- Join the 8th Annual Growth Summit in Scottsdale
- Get your ticket to the 2-day Million Dollar Model Workshop
- Schedule your SpringBoard call
- Apply to join The Iron Circle
- Check out our Switch to Semi-Private course
- Get 30 days of Semi-Private Pro on us!
- A tool for deciding on new gym services – 5-Question Matrix
- Tim's new book – Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

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