The Gstaad Guy Podcast

In this episode, The Gstaad Guy sits down with GQ Editor-in-Chief Will Welch to talk about the intersection of fashion and culture, the importance of storytelling in an era of algorithms, and how GQ has evolved into a creative platform where the best idea wins, and every voice matters.

Will shares his perspective on the devolution of traditional media, the unpredictable nature of virality, and why being yourself is the only strategy that truly lasts. From deep journalism to digital creativity, this conversation explores how GQ continues to innovate and remain culturally relevant, not just as a magazine, but as a global creative community.

Filmed at Casa Cipriani New York’s Bartholdi Presidential Suite. 

Timestamps:

(00:00) Intro ✨

(00:49) Pronouncing “Gstaad”🗣️🇨🇭🏔️

(04:50) The Gstaad Guy is a fan of GQ 🏆📔

(06:55) “The world of GQ” 🤗🤝📔

(08:16) “Your perception of GQ?” 🧐📔

(11:40) GQ’s positive work environment 😁✅💼

(13:25) “Industry & GQ: then vs. now” 🆚

(17:42) “The GQ reader” 🤓☯️🌱

(21:07) GQ is a community platform 🧑‍🧑‍🧒 🤲

(22:28) The Gstaad Guy platform 🏆🤲

(26:23) The Gstaad Guy’s creative decisions 🏆🎨

(28:43) Predicting performance 🤔📈

(31:11) On a cover of a magazine 🤩📔

(34:47) Building the GQ universe 🔧📔🌎

(39:22) “Obsessed with the passions” ❤️‍🔥

(41:38) Definition of “cool” 😎

(44:04) “Be yourself” 😊

(49:05) Generalist vs. Expert 🤔🤓

(50:03) Virgil Abloh 👑✨

(54:28) “The multi-hyphenate & the freelancer” 🧑‍💻👩‍💻

(54:53) “Being Editor-in-Chief of GQ” ✍️👨‍💼📔

(58:52) Managing creative freedom 🧑‍💼👩‍💼🎨

(01:01:22) À La Poubelle vs. Fantastique 🗑️✨

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In this episode, The Gstaad Guy chats with jewelery designer and business owner Nadine Ghosn of Nadine Ghosn Fine Jewelry, to discuss building a brand from the ground up, why not fitting-in can be a strength, and how to stay creative in an industry that often plays it safe.

Nadine Ghosn is a Lebanese-Brazilian jewelery designer known for her playful and unconventional pieces that mix high-end jewelry with a youthful playfulness, from diamond studded burgers to pencil-shaped bracelets. Her pieces blend pop culture references with luxury craftsmanship, often redefining the perception of what luxury jewelery can be.

Filmed at Nobel LA’s St. Ives property.

Timestamps:

(00:00) Intro ✨

(02:24) “Why Jewelry”? 💍

(05:40) Inspiration behind Poubel 🗑️

(06:50) “Playful luxury” and self-expression 💳🎨

(10:00) “Beauty of life” ☯️

(10:30) Collaborations 🤝

(13:35) “Taking a risk in life” ⚠️

(16:22) “Right time and moment” ⌚️

(20:12) Meaning of Success 🙌🏻

(23:05) Loneliness 😔

(29:20) Building a business & personal life 📝🧑‍🧑‍🧒

(31:11) Internal struggle 😩

(35:06) Personal Growth & Development 📈

(37:25) Gratitude 🙏🏼

(39:24) Being an introvert 😶‍🌫️

(46:28) Privacy 🔒

(51:22) Advice 💡🗣️

(54:17) À La Poubelle vs. Fantastique 🗑️✨

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In this episode, The Gstaad Guy chats with model and fashion content creator Wisdom Kaye, to discuss the evolution of personal style, navigating the fashion world as a digital native, and how to build influence without compromising authenticity.

Wisdom Kaye is a Nigerian-American fashion model and content creator who rose to prominence through his bold, editorial-level style on TikTok. Blending high fashion with streetwear and cinematic storytelling, Wisdom has become a voice for a new generation of style icons, redefining what it means to be fashionable, expressive and fearless in the digital age.

Filmed at Casa Cipriani New York’s Liberty Corner Suite.

Timestamps:

(00:00) Intro ✨

(03:23) “A very IRL individual” 💯😌

(06:44) “How people know me online” ⌨️ ✅

(07:24) “The artist loving their own work” 🧑‍🎨

(08:37) “Your inspiration and journey” 🤔💡

(13:27) “What I focus on now” 🧘‍♂️

(16:00) Both Sides of the Coin 🪙

(18:17) Mixing Old with the New 📜📱

(21:13) “Did you imagine this life?” 💭

(23:50) “How important is timing?” ⌚️

(24:17) Professional beatboxer 🗣️

(28:21) Inclusive fashion content creator 📲

(34:24) Feeling out of place 😥

(38:34) “Life is about forming connections” 🔗

(40:26) “Comfort and excitement in your work” 👨‍💼🤩

(42:42) Confronting one’s weaknesses 🤼🤕

(45:45) Entrepreneurial desires 👨‍💼💰📈

(51:55) À La Poubelle vs. Fantastique 🗑️✨

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In this debut episode, The Gstaad Guy sits down with world-renowned chef Daniel Humm of the three Michelin-starred Eleven Madison Park for a candid conversation about creativity, reinvention and what it takes to serve meaning on a plate.

Daniel Humm is a Swiss plant-based chef and the visionary behind Eleven Madison Park, Clemente Bar and the lifestyle brand Eleven Madison Home. In September 2024, he was named a UNESCO Goodwill Ambassador for food education, recognising his advocacy for sustainable food systems.

Filmed at Casa Cipriani New York’s Bartholdi Presidential Suite. 

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