The Hair Game

Today's clients know specifically what they are looking for, and with social media have an easy time searching for hairdressers who specialize. More and more, they will choose an 'expert' in that area of hair.⁠ ⁠ In Part 2 with @ryan.weeden we discuss why it is important to show a future client you have the knowledge and skills they are looking for. ⁠ ⁠ Show Notes:⁠

• Following business leaders outside of the hair industry & taking what he learned back to hair⁠

• Creating the opportunity to educate through his own platform: Masters of Balayage⁠

• Discussion of his book: 'How to make Six Figures in a Salon Suite' - main takeaways

• Building through Yelp and Google online reviews

• Marketing as a specialist and 'expert'

• The consultation

• The follow-up post appointment

• Asking for help & growing your business⁠

⁠Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a EyeVac PRO Touchless Stationary Vacuum + One-month membership to balayageonline.com, Ryan's online edu! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

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http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

Ep. 160 is part 1 of a two-part series with Ryan. He tells you the fascinating and inspiring story of finding his way to hair, leaving it (and losing everything), and how he clawed his way back.

We discuss:⁠

• Finding his way to hair

• Building experience at Supercuts quickly to move to higher end salon

• Sacrificing his career in hair for a relationship

• Going bankrupt & living on his little brother's couch

• Finding his way back to hair with a purpose⁠

• Building his clientele through soliciting online reviews & growing his business

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a BaBylissPRO Straightening Iron. To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

What are some easy ways you can save more money? ⁠ Financial Professional @virginianersesyan joined us to give us hairstylists some easy-to-follow tips on creating good money habits and how to get started investing. SHOW NOTES:⁠ ⁠ • Strategies to train yourself to save money⁠ ⁠ • Types of Insurance you need to protect your income⁠ ⁠ • Importance of emergency fund⁠ ⁠ • Developing habits to track where your money goes⁠ ⁠ • Good Debt vs Bad Debt⁠ ⁠ • Setting financial goals to help motivate you to save⁠ ⁠ • Financial literacy centers to educate yourself & financial checkups⁠ ⁠ • Learning about Investments & Taxes ⁠ ⁠ For more info, visit:⁠ www.virginianersesyan.com ⁠ ⁠ ⁠Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting Samsung Galaxy earbuds! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

Part 2 of our discussion w/ @victorval. He gives us helpful advice regarding salon ownership; the startup & day-to-day, as well as handling retail & e-commerce.⁠

SHOW NOTES:

• Starting Kut Haus Claremont – What should it be? Growing his salons by growing people⁠

• The changes in California affecting work status at his salon⁠

• Advice for a stylist wanting to open a storefront salon & team: The pitfalls of ownership⁠

• E-commerce and retail: How he handles it⁠

• What needs to change with hair school training and classes⁠

• His hair horror story

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a Singletrack hair coloring board from https://www.singletrackboard.com/

To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

⁠

Who is your dream client? This episode is part one of a 2-part series with stylist and salon owner Victor ValVerde.

This week we discuss the idea of clientele by design and how to build your books with high-paying, repeat clients.

SHOW NOTES:

• How he got into hair; gaining experience at all levels through Supercuts

• The 4 professions you should target when trying to build your clientele

• Referrals: How to use referrals to build your dream books

• Ways to market yourself digitally

• His move away from hairdressing and salon ownership into real estate, and what brought him back

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting Apple Airpods w/ charging case! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

Celebrity stylist Kiyah Wright explains how preparation & adaptability are crucial to be able to make the most out of opportunities. We also discuss what aspects are most important for gaining sponsorship and how to expand your revenue streams beyond the chair.⁠ ⁠ SHOW NOTES: ⁠ • Experience working with actors / musicians⁠ ⁠ • Her experience during shutdown: protecting yourself financially⁠ ⁠ • How she got into hair and doing celebrities⁠ ⁠ • How you get 'good' - being adaptable & discussion on education⁠ ⁠ • How to stay consistent⁠ ⁠ • How to get sponsorship: stay professional online and work on communication skills⁠ ⁠ • Timing: always ready to take advantage ⁠ ⁠ Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a 18" LED Ringlight w/ stand! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

⁠

Steve Sleeper, Executive Director of the Professional Beauty Association (@probeautyassoc) gives us a rundown on all aspects of the PBA and how it helps you and your fellow hairdressers. We also included an update from him on what the PBA has been doing during the pandemic to assist us.

For more info or to join, visit https://www.probeauty.org/

SHOW NOTES:

• How he got into the beauty industry

• When & why the PBA started

• What the PBA does: gov't affairs – deregulation & license requirements

• What the PBA does: gov't affairs - taxes, labor, wage issues

• PBA expos and shows: what the PBA does to set them up (pre-covid)

• Trends in the industry: product purchasing & digital presence

• Researching and data: having info available for people

• Membership benefits of the PBA – insurance, advocacy, tools & how much it costs

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a $150 Amazon Gift Card! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

Hairdressers & salon owners Amber O'Hara and Anny VanDriel started www.inevitable-business.org , a resource site with everything you need to make your voice heard and help get CA salons reopened. We also talk about their stances on the second shutdown & operating 'underground'.

Show Notes:

• Their stances on the current shutdown

• Covid Data as it relates to salon services

• Creating inevitable-business.org and all of its resources

• How making your voice heard helps the cause

• PBA support for the reopening

• Opening in defiance of orders or working underground

www.inevitable-business.org

Hashtags to use:

#wearethebeautyindustry

#opensalonsnow

#saveoursalons

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a Bose Soundlink Bluetooth Speaker! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

Robert Cromeans is an industry legend and has seen many trends come and go, but nothing like our current situation. He shares his thoughts on the second shutdown in CA & advice to help you through it. We also get into how to raise your prices and improve your client experience.⁠ ⁠ Show Notes:

• People in dire straits & working together as an industry

• tenant / landlord issues during covid

• adjusting your prices in the new normal

• adjusting work models to the current situation

• Focusing on making your service better

• What a hairdresser can do now to promote reopening of CA salons & do during downtime

• His London hair show & the BLM movt

• His thoughts on the future of hair shows

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a GHD limited edition flat iron! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

Fred Jones, Chief Counsel of the Professional Beauty Federation of California, sued Gavin Newsom & the CA state gov't during the first shutdown of California salons - Eric talked with him to find out what YOU can do to help get CA salons reopened again. ⁠⁠ For more info on the PBFC go to:⁠ ⁠www.beautyfederation.org⁠ or www.facebook.com/PBFCalifornia/

@probeautyfederation on Instagram

Click here to join the PBFC: www.beautyfederation.org/join To join the PBFC at the discounted rate, select the group rate of $25 and list Salon Republic as your salon. Information on the PBFC drive-in event Aug 10th: https://www.eventbrite.com/e/drive-in-meet-up-tickets-114700068994?fbclid=IwAR1OOsx-iBHygd2PhEUuu6owd1VpC0TAVxmreqB05jz_Ac616opJGqmGO74 Sign our petition to reopen salons indoors: https://www.change.org/p/eric-garcetti-california-salons-are-safe-to-open-inside?utm_content=cl_sharecopy_23684554_en-US%3A4&recruiter=1134714020&utm_source=share_petition&utm_medium=copylink&utm_campaign=share_petition Share your story with the PBA to support the safe reopening of California salons: https://p2a.co/XvQDFQx Hashtags to use in your posts:

#saveoursalons #opensalonsnow