This week’s episode moves between practical business advice and bigger industry conversations.

The discussion covers managing lead flow properly (and why most coaches struggle with nurturing, not generating leads), how to create consistent conversations through structured outreach, and why simply “doing more posts” isn’t always the answer during a launch.

There’s a deeper conversation around why the PT industry isn’t centralised or properly regulated — and why that’s unlikely to change due to low entry barriers and revenue-driven systems. The conclusion? Responsibility sits with the individual coach to raise their own standards.

The episode also explores when to outsource (and why most coaches try to outsource too early), whether buying other coaches’ programmes is a smart move, and what actually counts as long-term achievement in business.

It finishes with details on the upcoming Connected Coach intake a six-month coaching development programme focused purely on improving coaching ability, confidence, retention, and delivery.

• 00:39 – Academy capacity & what happens when it’s full

• 02:11 – Managing a high volume of leads properly

• 07:10 – Why the PT industry isn’t regulated

• 11:43 – Biggest achievement so far

• 14:28 – How to generate more conversations (KPIs & outreach)

• 18:56 – Quarterly events: who they’re for

• 19:32 – Is 5 emails + 5 posts enough for a launch?

• 22:02 – When to outsource (and when not to)

• 26:37 – Should you buy other coaches’ programmes?

• 29:48 – The Connected Coach intake (what it is & who it’s for)