A photography career isn’t always linear, and sometimes, there’s a lot of “figuring it out as you go.” This was the case for Josie Tan, a former resident of LA who traded models and magazines for a new life in Oregon as a newborn and maternity photographer. 

In today’s episode, Josie and I discuss those early years, the factors that prompted her career shift, and how she built her photography business into what it is today. You can expect to learn tips and tricks around marketing and IPS, pricing structure, studio spaces, and even maintaining strong connections with your photography clients. Plus, hear how Josie’s work has evolved and her best advice for aspiring photographers!

What’s in this episode:

[03:24] The early years of Josie’s photography career and working in LA

[07:53] Josie’s transition into newborn and maternity photography

[08:54] Growing a photography business through marketing and IPS

[17:26] Determining the right pricing structure for a photography business

[18:49] Operating a home photography studio versus a rented commercial space

[21:08] Building and maintaining strong connections with your photography clients

[26:05] How Josie’s work has evolved and her best advice for aspiring photographers

Tune in to this episode to learn how you can build a successful newborn and maternity photography business.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/josie-tans-approach-to-building-relationships-in-your-newborn-and-maternity-photography-business/

Grab your spot for the 2024 Online Newborn Retreat, starting on Jan 24, 2024!