Creative is the key to success on Facebook Ads, right?

Right. But lots of brands aren't thinking strategically about the foundation underneath creative testing that makes it possible–which means they're REALLY not thinking about how to operationalize it into their business. That means they're leaving a lot of customers and profit on the table.

In this episode I walk through what drives great creative testing, and therefore profitable customer acquisition. It's obvious once I say it, but the implications are massive.

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