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If you have been in this business long enough you, know buyers getting cold feet is pretty common. But why? And how can you help your clients best?

In this episode of Life at Ten Tenths, Garrett and Matt share a real story about a buyer who backed out of not one, not two—but three contracts. The problem wasn’t the client. It was the process.

Too many agents today act like paper pushers instead of trusted guides. That leads to confusion, fear, and lost deals.

We get into:

- The #1 hidden reason clients panic at closing

- How agents unintentionally create fear and mistrust

- The simple process you can use to guide buyers with clarity and confidence

- Why “slow is fast” when it comes to building trust and keeping deals together

If you’re ready to reduce the drama at the finish line—and start creating raving fans who send you referrals for life—this episode is for you.

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