In this episode of The 12th House, host Michelle Pellizzon dives into the trend of "fake money transparency" online and why it's so effective at attracting an audience. She discusses coming across misleading financial marketing that uses flashy income claims to sell unrelated products.

Michelle breaks down why vague or unrealistic portrayals of wealth can be alluring, from satisfying our curiosity about money to wanting to believe success is one simple step away. She also explains how results shown may differ greatly from typical outcomes for those just starting out.

KEYNOTES:

• People crave grounding around money and want to compare ourselves to others' financial situations.

• To some, success is just one simple step away and following someone else's formula will lead to the same results — how true is this?

• We only see the flashy outcomes portrayed without knowing the full process or values behind how money was actually made.

• Not having a clear definition of "enough" money for ourselves means we are susceptible to promises of always getting more.

• Claims of high income online are often vague, unrealistic, or don't provide full transparency on expenses, profits, or typical results for beginners.

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