The Vacation Rental Show

The HR Secrets to Scaling Your Property Management Business with Sue Jones of HR for Vacation Rental Management Companies


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In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Sue Jones, founder and owner of HR4VR and the vacation rental industry's premier HR expert, about transforming property management teams through strategic human resources practices.


What you'll learn:

  • Why standardizing systems before scaling is crucial for sustainable growth
  • The 20% rule that transforms managers from firefighters to strategic leaders
  • How 6,000 hours of "generous" unpaid time off secretly cost one company 3 full-time employees
  • The workforce planning strategies needed to prepare teams for 2028 and beyond
  • Why the team you have today is the team you'll grow with
  • How to shift from rewarding firefighters to building proactive cultures
  • The generational workforce challenges facing property managers
  • Remote work strategies that boost productivity without sacrificing accountability
  • Employee handbook mistakes that create legal vulnerabilities


Sue Jones brings 30 years of HR experience, including her unique background as a Navy veteran who joined at age 17 as an electronic technician when only 4% of members were women. Her quick decision-making skills, honed in the military, have driven her success in helping property managers navigate complex HR challenges while building scalable, engaged teams.

This episode is sponsored by RevMax.
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The Vacation Rental Show is handcrafted by our friends over at: fame.so

Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.

Check out the three most downloaded episodes:
  • Vacation Rental Stories: Episode 63 - Driving Innovation and Partnership
  • Homeowners Become Family with Michael Godfrey, Owner of Michael’s Vacation Rentals
  • Life in Maui as a Property Manager with Scott Jordan, Owner of Maui Life Realty

Are you a vacation rental industry leader looking to share your expertise? We're seeking innovative voices to join our conversation about growing and scaling vacation rental businesses.

The Vacation Rental Show reaches thousands of property managers worldwide. We're particularly interested in perspectives on:

  • Scaling your vacation rental portfolio
  • Optimizing guest experiences
  • Revenue management strategies
  • Industry trends and market insights

Express your interest in being a guest →

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