Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market.

Today, Sam sits down with Jeremy Nowling, Sales and Digital Retailing Director at Rohrman Auto Group, and Matt Muilenburg, Chief Product Officer of Impel.

This episode is brought to you by Impel:

Impel - Meet the AI Operating System built for a new era of automotive retailing. From CRM to service bay, from website to DMS, it unifies and orchestrates every part of your dealership operations—and your customer lifecycle. Visit @ http://impel.ai and and discover how Impel AI turns routine interactions into VIP experiences.

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Topics:

00:45 What do customers expect from dealerships now?

02:01 How is AI changing modern dealerships?

04:32 How did dealerships operate before AI?

05:53 How to implement AI for leads?

07:30 How to customize AI for engagement?

11:14 Why must dealers engage with AI?

14:24 How to train staff on AI?

20:28 What is AI's future in dealerships?

31:56 Final advice for AI adoption?

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