In this episode of the podcast, I’ll be sharing with you my interview with Elizabeth Pitcorn owner of CI Marketing in New Zealand. We’ll dive deep into how Elizabeth has successfully begun integrating both a marketing agency approach alongside her video production skillset. How she’s been positioning the importance of video strategy for her clients and her journey building confidence as a video strategist. Elizabeth owns and manages C I Marketing. It is a marketing company based in Christchurch, New Zealand which has been operating since 2011. Currently they have five staff and they specialise in content marketing, strategy and more recently, training. 


The Importance of Starting with a Video Strategy with Elizabeth Pitcorn

The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.

Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com

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Summary: In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference, helping businesses navigate the digital landscape of 2024 and beyond. Join us as we explore the importance of adapting to the dynamic realm of social media marketing. Chapters: [00:02:22] Meg's journey to Australia. [00:06:39] Tourism and hospitality experiences. [00:08:26] Rise of keyboard warriors. [00:11:53] Audience segmentation on social media. [00:15:19] Building Your Business Online [00:20:24] Social media evolving for businesses. [00:24:17] Niche content marketing strategies. [00:26:36] Shiny object syndrome [00:29:03] Focus on strategy first. 
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The State of Social Media with Meg Coffey

Summary: In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in website design, such as blindly imitating competitors, and emphasise the importance of having a distinct brand identity and clear messaging that sets you apart in the market. Tune in to gain valuable insights on making your website a powerful tool for engaging customers and driving your business forward. Chapters: [00:01:02] Website conversion best practices. [00:04:12] Pivoting to web design. [00:08:03] Web design for video strategy. [00:11:33] Psychological influence strategies. [00:13:34] Spin selling framework. [00:17:56] Conversion killing design trends. [00:20:42] Video placement best practices. [00:23:47] Thank you page videos. [00:29:01] Video hosting platform recommendations. [00:31:02] Design and business tools. [00:34:11] Impact of a bad website. [00:37:06] Choosing a web design company. [00:40:00] Social media marketing challenges. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com 
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How to Design a Website that Converts with Greg Merrilees

Summary In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video. TakeawaysVideo strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.

 Chapters 00:00 - Introduction and Background 02:20 - Understanding Video Strategy 05:13 - Short-Form Video Strategy 07:24 - Aligning Format with Strategy 09:46 - The Importance of Short-Form Video 12:09 - Transitioning from Long-Form to Short-Form Video 16:21 - Overcoming the Fear of Being on Camera 25:19 - Balancing Secret Sauce and Expertise Content 36:11 - Taking Action and Getting Started with Short-Form Video 39:29 - Where to Learn More from Jera 
 Links from the show: Jera Bean on IG Jera Bean on Tiktok Jera Bean on LinkedIn JeraBean.com 
 If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com 
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The Secret Sauce for Your Video Strategy with Jera Bean

Summary In this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp. Daniel shared the incredible journey of starting the company during the global financial crisis in 2008 and growing it to a team of about 100 people. He discussed the importance of focusing on repeat business and building strong relationships with clients, which was a significant factor in their success and eventual acquisition. We delved into the challenges of scaling a service-based business, the evolution of video content demand, and the strategies they used to sell video production effectively. Daniel highlighted the importance of educating clients on the production process and aligning the value of their services with client expectations. A key part of Visual Domain's success was their proprietary video management system, which streamlined their production process and provided a unique selling proposition. Daniel also touched on the due diligence process during the acquisition and the factors that contributed to their valuation, such as repeat business and revenue growth. As for the future, Daniel is taking a well-deserved break and is open to exploring new opportunities within the video and technology space. He emphasised the rewarding nature of working in a creative industry and the supportive environment that allows for collaboration and growth. For those in the video production industry, Daniel's story is a testament to the potential for growth and success. It's a reminder to think about where your business is heading and to consider your own exit strategy, even if it seems far off in the future. Stay tuned for more insights and stories on the Engage Video Marketing Podcast. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com Ben Amos LinkedIn Ben Amos Instagram Ben Amos Twitter Rate the Engage Video Marketing Podcast on iTunes

How to Build and Sell Your Video Production Business with Daniel Goldstein

In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their strategies. TakeawaysStrategy is crucial in digital marketing, as it provides the foundation for effective tactics.Businesses should focus on building relationships with their audience and understanding their needs and challenges.Video plays a significant role in marketing strategies, and businesses should consider a mixed approach of high-quality production and raw, authentic content.AI is transforming the marketing space, impacting tools, platforms, and tactics. Businesses should embrace AI and leverage its capabilities to improve their strategies.The digital marketing landscape is constantly changing, and businesses need to stay informed and adapt to new trends and technologies.


The Importance of Starting with a Video Strategy with Elizabeth Pitcorn

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