The Inbox Series – 010 – What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand)

Leadership is one of the scariest parts of growing a fashion brand. How do you delegate without sounding bossy? Give feedback without crushing someone's confidence? Or step into being a "leader" when you've always seen yourself as a creative?

This episode breaks down what good leadership really looks like — with lessons from my own experience working with different managers, plus a little inspiration from reality TV's most unlikely role model… Captain Sandy from Below Deck.

Because you don't need to be loud, corporate or scary to lead. You just need to be calm, clear and kind.

In This Episode: ✨ The fears founders secretly have about leading a team ✨ What I learned from my best (and worst) managers in fashion ✨ Why leadership is a skill, not a personality trait ✨ How to set boundaries with kindness ✨ Practical phrases you can use to lead with more confidence

👉 Listen now: The Fashion Brand Clinic, Episode 10

This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION