The Innovation Show

If we depend on market research to dictate business decisions, today's guest explains how this is a big mistake. Market research cannot predict buying decisions because it focuses on the conscious mind, like most of our daily decisions in life and business. we make them unconsciously.

With corporate risk aversion at an all-time high, it's no surprise that marketing professionals increasingly reach for market research to support their strategies. Then, if products and marketing campaigns fail, they blame the research.

While this episode is invaluable for all business owners and marketers – it will equally help us understand any customer better, but also understand ourselves.

Today's guest has had no hesitation in calling out a multi-billion dollar industry for its frailties and suggesting a better way. We welcome consumer behaviour expert and author of the best-seller 'Consumerology: The Truth about Consumers and the Psychology of Shopping', Philip Graves

We talk: Focus groups versus real life situations?

Why Asking Is Fruitless

Brand Fails such as New Coke and The Post Office rebranding as Consignia

How brands like Red Bull succeeded in face of bad focus group research

Simplification and Stickiness

The misattributing of consultancy spend

The importance of the entrepreneurial gut feeling

The importance of Social proof

The biases that sway our decisions

The Philip Graves AFECT Model Analysis (of behavioural data) Frame (of mind) "Environment" "Covert study" "Timeframe"

You can find out more about Philip including where to buy his book here: http://philipgraves.net/

Soft Skills have become the new hard skills, yet we have to seek out education in these skills. In an increasingly tech-driven world, soft skills are even more necessary.

President of PDS Tech and multiple author and martial artist Cash Nickerson shares how to become a more confident and effective negotiator, listener, speaker, and leader using the way of the Samurai.

The martial arts skills of the Samurai revolve around politeness, self-control, and honesty. By using these traits as business strategies, you will develop an especially powerful tool for dealing with the subtle attacks we often face from colleagues, clients, and others competing for control, eager to succeed at our expense. We discuss specific pitfalls and specially designed exercises to improve all of your interpersonal interactions.

Cash Nickerson draws upon more than thirty years of experience in human resources, the workforce, and his training in martial arts to offer expert instruction to help anyone eager to be more successful.

You can find out more about Cash here: http://cashnickerson.com/

Most of us struggle with our attention, but more important is that we struggle to improve that attention. We welcome Joanna Jast author of "Laser-Sharp Focus. A No-Fluff Guide to Improved Concentration, Maximised Productivity and Fast-Track to Success".

We discuss:

• What is focus?
• How does focus work?
• The silver bullet myth to focus
• the 2 types of attention: Automatic attention (8-12 seconds and Intentional attention Distraction logs?
• Distraction patterns
• How Motivation is short lived
• Intrinsic and extrinsic motivation
• Setting up a focus system
• Environment
• Workspace
• Taking control of tech
• Technology
• Sleep - Sleep debt, recommended sleep, negative effects etc
• Exercise
• Managing energy, not time

Find out more about Joanna here: http://www.theshapeshiftersclub.com/about

From rogues to role models: Be More Pirate reveals the radical strategies of Golden Age pirates, and updates them into clear solutions for making your mark on the 21st Century.

Be More Pirate draws parallels between the strategy and innovation of legends like Henry Morgan with modern-day rebels, like Elon Musk, Malala and Blockchain, and reveals how to apply their tactics to life and work today.

Social entrepreneur and author Sam Conniff Allende shares the parallels and the principles we can draw to make a difference in our world today for the generations of tomorrow.

Sam shares the 5 key principles practised by pirates, which we can use today:

Rebel - stand up to status quo

Rewrite - bend and rewrite rules

Reorganise - collaborate to achieve scale

Redistribute - fairness, share power

Retell - weaponise your story to establish and spread their legacy

Sam leaves us with the profound message of C.S. Lewis

"Good and evil increase at compound interest. That's why the little decisions we make every day are of infinite importance. the smallest good act today is the capture of a strategic point from which, a few months later, you may go on to victories you never dreamed of".

You can find out more about Sam and the book here: https://www.samconniff.com/

https://www.bemorepirate.com/

http://livity.co.uk/

Gib Bulloch is an award-winning social intrapreneur who consults, writes and speaks on topics relating to the role of business in society.

Gib believes passionately in the power of business to change the world and in the power of the individual to change the world of business. Gib founded and scaled Accenture's global "not-for-loss" consulting business, ADP.

He left Accenture in 2016 to explore new ways of supporting purpose-driven insurgencies within the corporate world.

We discuss:

The Challenge of Status Quo

Driving change from within organisations

Corporate Stress Corporate

Mental Bullying

Social Change You can find out more about Gib here:

http://www.gibbulloch.com/about/

So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.

In this show entrepreneur, author and speaker Alan Moore invites us to rethink not only what we produce -whether it's a website, a handmade chair, or a business- but how and why. We discuss examples from Alan's book "Do Design - Why Beauty is Key to Everything".

We discuss:

Purpose and meaning in business

How younger generations are driving change

How Artificial intelligence can be harnessed for good

A new hope for humanity

How beauty and meaning can change the output of anything

How Innovation should embrace failure

You can find out more about Alan here: http://beautiful.business/

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." Steve Jobs

We are forever in a rush In a high-tech volatile society, we barely have time to enjoy our lives and we tolerate tired joyless states.

We talk to the pioneer of energy psychiatry Judith Orloff M.D. Judith is a psychiatrist, an empath and intuitive healer, and is on the UCLA Psychiatric Clinical Faculty.

She synthesises the pearls of traditional medicine with cutting edge knowledge of intuition, energy, and spirituality.

Judith also specialises in treating empaths and highly sensitive people in her private practice. She passionately believes that the future of medicine involves integrating all this wisdom to achieve total wellness.

Dr. Orloff's work has been featured on The Today Show, CNN, Oprah and USA Today.

We talk about recognising energy vampires, energy zones, diversity, innovation, tuning in to our intuition and some tips for us to use in the workplace to avoid workaholism and burnout.

You can find out more about Judith and her books here: https://drjudithorloff.com/

We live in a world of unprecedented disruption. But we are all born of the sun, and travelling towards it. How to Think like Leonardo da Vinci is a guidebook, inspired by one of history's great souls, for that journey.

This book is an invitation to breathe the vivid air, to feel the fire in your heart's centre, and the full flowering of your spirit.

We welcome specialist in innovation and creativity, founder of The High Performance Learning Center and author of 15 books, Michael J. Gelb.

We talk about the seven DaVinci principles and some exercises to hone these skills and how we might introduce them for a more satisfying life

Curiosita

Demonstrationj

Sensationi

Svumato

Arte Scienza

Corporalita

Connectioni

You can find out more about Michael J. Gelb here:

https://michaelgelb.com/

"Someone once told me the definition of hell; on your last day on earth, the person you could have become will meet the person you became."

We often go through life doing stuff, often without assessing is it the right stuff, we don't even do stuff for ourselves and we end up wondering what we could have done in our lives.

Globally, not having enough time is a cause of immense stress. Today's show is dedicated to shining a light on how we could better manage our time and focus on what is important.

Our guest is internationally recognised expert on time investment and author of 'How to invest your time like money" Elizabeth Grace Saunders

We talk:

Symptoms of poor time management

The psychology behind our issues

The ways we can recognise where we are going wrong

The framework of how to manage our time

The routines for recurring time costs

and much more

You can find out about Elizabeth and her books here:

https://reallifee.com/