This week, Erica sits down with Tristen Dewar, Influencer Marketing Manager at Amazon Fashion, to chat through what makes a great influencer campaign, tips on utilizing Snapchat and YouTube Shorts for branded content, and predictions for the future of the influencer industry.

Here's a peek at what we cover in this episode:

[00:02:42] - Tristen shares a peek into her background - initially majoring in journalism, returning to school for fashion marketing, interning for Carolina Herrera, running Health Magazine's YouTube channel and then social for Refinery29, and how she found her current role in influencer marketing with Amazon Fashion.

[00:06:26] - Tristen details what makes a great influencer campaign and gives us a peek into one of her favorites with Amazon Fashion: a promotional campaign for Amazon Prime's "Making the Cut" reality competition.

[00:13:02] - Tristen gives us her best tips for utilizing Snapchat and YouTube Shorts for branded content. She also shares her predictions for the future of social and creator/influencer marketing.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Tristen's episode:

Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective

Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate

Building an Engaging Brand on Social Media | Jack Appleby of Future Social

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Connect with Tristen: Instagram | LinkedIn

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